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Serbian Companies at "Embedded World North America" in Austin

Oct 10, 2024

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For the first time, the prestigious "Embedded World North America" fair and thematic conferences on embedded systems were held in Austin, Texas, where eight leading Serbian companies proudly showcased their expertise in this advanced technology sector.

As the premier global event for embedded systems, traditionally held in Nuremberg, Germany, "Embedded World" expanded to North America, selecting Austin—the epicenter of the American ICT industry—as the ideal location for its debut.

Serbia's national pavilion featured top innovators, including "MikroElektronika," "Veriest Venture Serbia," "Digital Logic," "RT-RK," "ARS Embedded System," "Bitgear Wireless Design Services," "Inova Tech," and "Advanced Security Technologies," presenting cutting-edge products and services.

“The high concentration of tech leaders such as Silicon Labs, Advanced Micro Devices, Apple, Dell, Google, Hewlett-Packard, IBM, Oracle, and Wincor Nixdorf firmly positions Austin as the optimal venue for the first North American edition of this renowned fair,” emphasized Bojana Lalović from the CCI's Unit for Fair Organization, Events, and Exhibitions. 

Under the banner "Powered by Intellect, Driven by Values," Serbian companies are demonstrating their technological strength and innovation, backed by the support of the Chamber of Commerce and Industry of Serbia and the Development Agency of Serbia (RAS).

With a strong focus on connectivity, the Internet of Things, artificial intelligence, and security, "Embedded World North America" is not only showcasing breakthrough technologies but also offering an extensive program of conferences, presentations, and workshops that highlight the future of embedded systems and sustainable development.

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