Innovative Project of the Serbian Chamber of Commerce Reaches Finals of Prestigious World Chambers Competition (WCF ICC) July 29, 2025

The project "SMEs Support to Digital and AI Transformation" by the Serbian Chamber of Commerce and Industry (CCIS) – Center for Digital Transformation (CDT), has been selected as a finalist of the 14th World Chambers Competition organized by the World Chambers Federation of the International Chamber of Commerce (WCF ICC). The winner will be announced on September 4 in Melbourne, during the WCF ICC World Chambers Congress.

The CCIS delegation will be led by Marko Čadež, President of the Chamber, who was recently elected to the General Council of the World Chambers Federation (GC WCF ICC) by representatives of more than 120 chambers worldwide.

The World Chambers Competition is the most prestigious global event recognizing innovative chamber projects. The CCIS–CDT project has advanced to the finals among 83 projects from 41 countries in the category of Best Chamber Innovation Project.

In the final round of this category, along with the CCIS project "SMEs Support to Digital and AI Transformation", are:

• The "Innovation in International Trade: Carnet Tracker and CarnetCheck” project by Business West from the United Kingdom,

• The "ATONET Smart Assistant", an AI-powered chatbot by the Ankara Chamber of Commerce, Turkey,

• and the "CHaCHa" chatbot by the Chamber of Commerce of Iran.

The CCIS–CDT project offers a structured and adaptable methodology to support digital transformation of the SME sector internationally. The services provided by CCIS–CDT, which are also available to foreign chambers, include:

• creation of national frameworks for SME digital transformation,

• training and ISO 17024-certified accreditation of digital transformation consultants,

• development of comprehensive support programs for SMEs undergoing digitalization,

• transfer of educational models from the Digital Academy,

• provision of data analysis tools and impact monitoring,

• and support for startup ecosystem development.

These services enable the Serbian Chamber of Commerce and chambers worldwide to empower the SME sector, enhance digital skills, and develop sustainable innovation ecosystems based on a proven model from Serbia.

In addition to the Best Chamber Innovation Project category, chambers worldwide submitted entries in the following categories:

• Best Out-of-the-Box Project,

• Best Green Transition Project,

• Best Collaboration between Chambers, Business, and Government,

• and Best Diversity and Inclusion Project.