From Belgrade to Beijing: Domestic Products, Knowledge, and Quality in the Spotlight

More than 500 meetings between Serbian and Chinese companies, an agreement to include Serbian goods on China's priority import list, a notable increase in Chinese interest in Serbian products, and numerous agreed joint projects between domestic and Chinese partners — all of this marks the success of the recent participation of Serbian companies at the China International Supply Chain Expo in Beijing. The appearance was organized with the support of the Chamber of Commerce and Industry of Serbia (CCIS) and the Development Agency of Serbia (RAS).

At the Beijing expo — one of the world’s most important events in logistics, intermodal transport, IT, and trade — 12 Serbian companies presented their offerings and established contacts with Chinese partners, including leading technology and trade giants, confirming that Serbia can be a strong player in global supply chains.

Marko Čadež, President of the CCIS, emphasized the importance of opening the Chinese market to Serbian products and services, highlighting specific steps taken:

“We agreed on key steps with the Chinese Customs Administration to accelerate certification and procedure alignment. Serbia has been placed on the priority list, which is strategically important for our exports,” Čadež said.

During his stay in China, Čadež met with the Vice President of the China Chamber of International Commerce, the leadership of the CIIE Expo, representatives of the China Council for the Promotion of International Trade, governors of several Chinese provinces, and addressed the International Land-Sea Trade Corridor (ILSTC) Conference, of which CCIS is a co-founder along with 18 national chambers.

Excellent Results for Serbian Companies in China

Marko Dobočanin from Silver Bell Group reported more than 200 meetings, including talks with NSPUR and the Chinese Commerce Group, with plans to open a representative office in Chaoyang District:

“An excellent opportunity to connect Serbian and Chinese companies and continue growing our steel partnership.”

Milšped Group, which already operates in China, used the expo for high-level meetings, including with Shandong Group, Volvo Cars, Geely, and China Railways.

“We met with over 30 companies active in the EU market to discuss potential collaboration. We used this chance to invite all Chinese companies to come and invest in Serbia,” said Gojko Stanivuković from Milšped.

Serbian Wineries Ready for Large Markets
Alongside companies, Serbian wineries BT Winery, Zvonko Bogdan, Lastar, and Deurić promoted their wines at the national pavilion. In the wine sector, BT Winery emphasized contact with Sam’s Club, Walmart’s division, which is interested in importing Serbian wines:

“Wine Vision helped us position ourselves on the global wine map. Exhibiting at events like this with such a professional booth boosts our international credibility,” said Milan Nastić from BT Winery.

Aleđo has held 40 meetings and is currently negotiating with potential Chinese partners, according to Snežana Obradović, who emphasized the importance of the Chinese market.

Jovana Stević from Intereuropa believes the expo appearance will contribute to business growth and innovation implementation, while her colleague Mišo Božić from AD Intereuropa added:

“This is just the beginning of our cooperation and presence in the Chinese market.”

ElevenEs, a company in the green technology sector, sees participation in the expo as an opportunity to showcase Serbian innovation to the world:

“Events like this show how much Serbia has to offer. The Serbian Chamber of Commerce helps ensure others see that too,” emphasized Zoltan Grišić from ElevenEs.

Other domestic companies — Umbrella, Fiscal Solutions, Bitgear, Largo, Nelt, and Bambi — also had a strong presence at the national booth, holding a series of successful meetings with international players—their goals: connecting with distribution chains, expanding business networks, and promoting Serbian products.

FACT: Chinese investments in Serbia have reached €5.5 billion in the past four years.