Gateway to the U.S. Market: Serbian Companies Explore Business Opportunities via SelectUSA

The Chamber of Commerce and Industry of Serbia, in cooperation with the Commercial Section of the U.S. Embassy in Belgrade, organized a webinar dedicated to opportunities for Serbian companies in the U.S. market, with a focus on the SelectUSA program and support for the internationalization process.

Economic cooperation between Serbia and the United States is characterized by investments from American companies, which play a significant role in economic development and employment. The services sector, particularly the IT industry, has recorded strong growth and represents a key comparative advantage of Serbia, emphasized Marica Vidanović, Head of the Center for cooperation with North, Central, and South America and Australia at the Chamber of Commerce and Industry of Serbia.

The event brought together representatives of the domestic business community interested in entering one of the most competitive markets in the world, presenting key trends, challenges, and concrete opportunities for cooperation with U.S. partners.

Boris Popovski, representative of the Commercial Section of the U.S. Embassy in Belgrade, spoke about investment opportunities and business expansion in the United States, presenting the SelectUSA program as the central “one-stop-shop” platform of the U.S. Government. The program provides companies with access to relevant market information, support in understanding the regulatory framework, and direct connections with U.S. states and economic development organizations.

The SelectUSA Investment Summit (May 3–6, 2026, Washington, D.C.) was also highlighted as the most significant event in the United States dedicated to foreign direct investment, bringing together more than 5,500 participants from over 100 countries. The summit includes numerous expert panels, B2B meetings, exhibition space, and opportunities for direct networking with investors and institutional representatives, making it an important platform for establishing concrete business contacts and making investment decisions.

Aleksandra Mališić, representative of the Commercial Section of the U.S. Embassy in Belgrade, presented digital tools and resources available to companies, emphasizing that timely access to information, analyses, and advisory services enables more efficient identification of business opportunities, risk reduction, and a strategic approach to entering the U.S. market.

During the webinar, participants were also informed about current trade conditions and regulatory challenges, with an emphasis on the importance of continuously monitoring changes and carefully planning entry into the U.S. market.

The Chamber of Commerce and Industry of Serbia will continue to support domestic companies through information sharing, partner matchmaking, and the organization of international activities, inviting businesses to take advantage of available programs, including SelectUSA, to strengthen their presence in the U.S. market.

Check for new webinars at Events Section https://pks.rs/dogadjaji