GITEX AI Belgrade and EXPO 2027: Opportunities to Strengthen Cooperation Between Serbian and Latvian Companies

Serbia and Latvia have significant potential to enhance economic cooperation, not only in traditional sectors but also in information technology, artificial intelligence development and digitalisation. Concrete opportunities for connecting the business communities of the two countries, including B2B meetings at GITEX AI Belgrade and within the framework of the specialised EXPO 2027 exhibition, were discussed by Marko Čadež, President of the Serbian Chamber of Commerce (PKS), and Aigars Rostovskis, President of the Latvian Chamber of Commerce and Industry.

The President of the Serbian Chamber of Commerce emphasised that GITEX AI Belgrade will be the most important technology event held in Belgrade next year, bringing together companies from around the world. This represents an excellent opportunity to showcase innovative companies from Serbia and Latvia, foster connections between them and establish partnerships with companies from across the globe.

He proposed organising a presentation for Latvian companies by the end of the year, in cooperation with the Latvian Chamber of Commerce and Industry, to familiarise them with the opportunities to participate in the event, which will take place from 25 to 27 May 2027.

Čadež also highlighted the importance of organising B2B meetings between Serbian and Latvian companies during the gathering of European chambers of commerce in Belgrade in May, as well as the opportunities for business networking within the Serbian pavilion at the specialised EXPO 2027 exhibition.

He stressed that cooperation within Eurochambres, the European network of chambers of commerce, could facilitate the exchange of business contacts, encourage greater integration of companies into European business networks and open up new markets.

Rostovskis emphasised that economic growth is one of the key priorities for Latvia’s economy and that international business events provide companies with an opportunity to meet potential partners in person and explore opportunities for cooperation. As an example, he cited a recent visit to Valencia, which was attended by representatives of companies alongside representatives of the chamber of commerce.

According to data for the first six months of 2026, trade between Serbia and Latvia amounted to €19.5 million. During this period, Serbia exported goods worth €11.3 million, while imports from Latvia totalled €8.2 million.

In addition to IT services, artificial intelligence and digitalisation, there is also potential to expand cooperation in construction, machinery and electronic equipment, food production and processing, animal feed and other industrial sectors.