EXPO 2027 – A Key Platform for Business Opportunities

EXPO 2027 represents a vital platform for unlocking business opportunities, connecting companies, and promoting Serbia as a business destination, it was emphasized at the preparatory meeting for EXPO 2027 – International Planning Meeting (IPM), attended by Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia (CCIS).

The key role of the Chamber of Commerce and Industry of Serbia was highlighted in supporting both domestic and international companies in establishing business connections and cooperation, during the event itself, as well as in the preparatory and post-EXPO phases.

EXPO 2027 has clearly defined business objectives, including building a digital economy and accelerating innovation, enhancing digital transformation, supporting small and medium-sized enterprises in the country and the region, enabling cross-border business connections, shaping an advanced society, and fostering new bilateral relations. These objectives reflect the intention for EXPO to be more than just an exhibition – to become a catalyst for long-term economic development.

Company participation is planned through specialized business events and platforms. As part of EXPO, a Global Business Summit will be organized, along with six thematic business forums and over 80 events within the business calendar. In addition, specialized business platforms will be introduced: the Business Connect Center, the EXPO 2027 B2B application, and Country Business Briefings showcasing the business environments of participating countries.

All foreign delegations visiting Serbia during EXPO 2027 will be treated as business delegations, with a focus on connecting them with local enterprises. During the exhibition, the CCIS will be open to all forms of business networking and matchmaking, with the possibility of organizing customized forums in line with the specific needs of companies. In this context, the Chamber will also leverage its regional role through cooperation with partners from the Western Balkans region (WB6 initiative).

By the time EXPO 2027 begins, WTC Belgrade will be fully operational and ready to offer opportunities for multilateral business cooperation in the field of international trade. In this way, Belgrade and Serbia will be positioned as an important hub for regional and global business collaboration.