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CCIS and Viber to Start a Strategic Partnership

Feb 8, 2023

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Chamber of Commerce and Industry of Serbia and the company Rakuten Viber will be strategic partners in the development of services for small and medium-sized enterprises in Serbia with the aim of digitizing their business, it was agreed today at the meeting of Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS) and Atanas Raykov, Senior Director Growth Top Markets at Rakuten Viber.

Services for small and medium-sized enterprises in our country will be developed through the CCIS Center for Digital Transformation, Čadež announced today at the presentation "Viber in 2023: A Super-application for interaction between users and brands" held at the CCIS.

"We have agreed to be strategic partners in developing services for small and medium-sized enterprises through the Center for Digital Transformation of the CCIS, whose programs thousands of small and medium-sized enterprises have used to digitalize their businesses. Now, together with Viber, we want to make an even bigger step forward," said Čadež.

New business functionalities of the application, "Business inbox", "Commercial orders" and "Viber for small and medium-sized enterprises", have been presented by representatives of the Rakuten Viber company.

Atanas Rajkov, Senior Director Growth Top Markets at Rakuten Viber pointed out that Viber is installed on 90 percent of all active mobile phone numbers in Serbia, 96 percent in Bosnia and Herzegovina and Montenegro, 86 percent in Albania while 84 percent of mobile phone numbers in North Macedonia have this app installed.

"In Serbia, a million users use our application every day. In addition to personalized users, we also work on developing services for large, small, and medium-sized companies. "Serbia is a market of key importance for Viber, and when working on the development of new functionalities and solutions, we strive to take into account the experiences of millions of users, as well as numerous partners, clients, and institutions from your country," said Rajkov.

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