CCIS and Gitex AI Serbia to Organize Conference on the Application of AI in Business in Serbia on March 12

The Chamber of Commerce and Industry of Serbia (CCIS) and Gitex AI Serbia will organize the conference “Application of Artificial Intelligence in Business in Serbia – From Idea to Model, on the Path to Large Language Models (LLM)” on March 12. The focus of the event will be the development of a Serbian large language model, as well as its use in business

Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, stated that the presence of Mistral AI in Belgrade demonstrates that Serbia is entering a new phase of artificial intelligence development.

“The conference will initiate discussions on the development of a Serbian language model and on how companies in Serbia can apply AI based on local data and language. This is also the first joint activity of the Chamber of Commerce and Industry of Serbia and Gitex AI Serbia, aimed at expanding the use of artificial intelligence in the economy,” he said.

The development of the Serbian LLM is primarily based on domestic knowledge, expertise, and resources, while Mistral AI will provide professional support through the exchange of knowledge and experience in the model training process. The goal of the project is to develop a sovereign AI model for Serbia, tailored to the Serbian language, local data, and the needs of the domestic economy and institutions, ensuring more accurate, reliable, and useful results.

“The preparation and collection of extensive materials and data in the Serbian language for model training are already underway, which represents a key step toward the development of national AI infrastructure and digital sovereignty in the field of artificial intelligence,” Čadež pointed out.

The Serbian LLM model will be a practical tool intended for companies, institutions, and industries to apply artificial intelligence in business processes.

The model will enable more accurate data processing in the Serbian language and the integration of specific expertise in areas such as law, finance, healthcare, and public administration.

The project is expected to reduce the costs of implementing AI technologies, facilitate their adoption in business operations, and improve the performance of digital tools used by companies.

This will create the conditions for the broader application of artificial intelligence in daily operations, as well as for strengthening the productivity and competitiveness of the Serbian economy in both domestic and international markets.