Čadež: Japan Increasingly Focused on the European Market, Serbia Ideal for Joint Projects

President of the Chamber of Commerce and Industry of Serbia (CCIS) Marko Čadež stated today in Tokyo that Japan’s trade strategy is becoming increasingly oriented toward the European market and that Serbia holds an ideal position for joint projects. He noted that Japanese companies are showing growing interest in cooperation in green technologies, as well as in the chemical and textile industries.

As a member of the state-business delegation of Serbia, led by President Aleksandar Vučić, Čadež said after a meeting with representatives of the Japan External Trade Organization (JETRO) in Tokyo that Serbia has excellent cooperation with the association, especially in the past year, and that talks on opening a JETRO office in Serbia are moving in a positive direction.

“What is most needed now is to establish a Serbian-Japanese operational working group, that is, a joint integrated team that will work daily on projects and on coordinating what companies have discussed. We have a strong interest in green technology, not only in public-private partnerships, but also because our industries and companies must adopt different standards to access markets. In this respect, Japanese technology is extremely important,” Čadež told Tanjug.

He added that discussions also covered the production of crystalline phosphoric acid, which is used in the food industry and is part of the production of Elixir and the Industrial Chemical Park in Prahovo.

Minister of Domestic and Foreign Trade Jagoda Lazarević emphasized that JETRO is expected to reopen its office in Serbia and recalled that more than 75 Japanese companies visited Serbia last October. She stressed the importance of attracting new Japanese investors and pointed out that JETRO plays a key role in this process.

JETRO is an independent administrative institution affiliated with the Government of Japan, working to promote mutual trade and investment between Japan and the rest of the world.

It also provides information and support to foreign companies seeking to enter and expand into the Japanese market. JETRO plays a highly active and strategic role in strengthening economic cooperation between Serbia and Japan, with initiatives including the promotion of Serbia as an investment destination, organization of business events, and exchanges between government and business circles.