Čadež and LohMirmand: Partnership Is the New Currency of the AI Economy

The arrival of the world’s largest technology fair, Gitex Global, from Dubai in Belgrade represents a major development opportunity for Serbia and the region. 

This “partnership will be the new currency of the AI economy,” bringing a significant influx of investment, stronger technological capacities, and the growth of startups and innovation, stated Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS), and Trixie LohMirmand, President of Gitex Global, in Belgrade.

The fair, which will be held in Belgrade from 2027 under the name “Gitex AI Serbia,” is a tremendous opportunity for Serbia’s future, but also a great responsibility. “Everything that matters in innovation will be present at Gitex AI Serbia,” Čadež said after touring the Expo Playground with LohMirmand, who is on a working visit to Belgrade.

“This will be an excellent opportunity for all tech companies because key people from the worlds of business, innovation, and startups will be present. We see Belgrade primarily as a technology hub for this part of Europe. It is truly a great pleasure to be here again today with LohMirmand,” the CCIS President emphasized.

LohMirmand stated that Gitex AI Serbia will have a lasting impact on foreign investment in Serbia, the strengthening of the economy’s capacities, and the building of global partnerships and diplomacy, to create a unique platform together with Serbia.

“Gitex is coming to Belgrade as the world’s largest technology and startup event, and Serbia and the region can expect a record level of foreign investment. We are very privileged and honored to partner with Expo 2027 Belgrade and the Chamber of Commerce and Industry of Serbia, to jointly create a unique platform for this generation,” LohMirmand said.

According to her, Gitex and Expo 2027 are only the beginning, and the region can expect record-breaking foreign investment. Expo 2027 Belgrade will be an opportunity to showcase the region’s progress to the world and highlight the potential of emerging economies, she added.

“There is no better opportunity than to use artificial intelligence and technology as a soft-power tool to connect the world here, give small and medium-sized enterprises the chance to grow, attract more investors, and enable startups to enter this part of Europe,” LohMirmand emphasized.

She reminded that the global Gitex network brings together the investment, research, and academic communities, as well as startups, adding that the plan is to gather people who will “create a new intelligent and innovative future together with Serbia.” “AI requires collaboration — partnership is the new currency of the AI economy,” the Gitex Global President said.

Dušan Borovčanin, Advisor to the Director of Expo 2027 d.o.o. Belgrade, noted that Gitex AI Serbia is a powerful indicator of everything that the international exhibition Expo 2027 Belgrade brings to Serbia. Expo enables Serbia to attract major global events like Gitex Global not only in 2027, but also in the years to come.

The world’s largest technology fair, Gitex Global, has chosen Belgrade to host the first Gitex fair in Southeast Europe, under the name “Gitex AI Serbia.” The first edition will take place in May 2027, bringing together a large number of world innovators and companies.

Foto: Foto Tanjug Amir Hamzagić