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What Does It Take to Prepare For a Trade Fair?

Jul 5, 2022

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For the majority of Serbian exporters, the trade fairs are the place where they meet their “first importer, buyer, and customer” and for the Chamber of Commerce and Industry of Serbia organization of the National pavilions and trade fair participation is the principal export promotion service. The preparation process begins six months to a year before the trade fair, and it requires a strategic and goal-oriented "project management" approach”, says Bojana Lalović, trade fair expert at the Chamber of Commerce and Industry of Serbia.

Every trade fair is a "mini" project, says Lalović. It consists of numerous processes, spanning from service design through implementation and follow-up activities which are all directed at opening new markets for Serbian exporters. “Understanding the needs of exporters and being able to provide adequate solutions is the final goal”, says Bojana. The ability to come up with creative ideas and, most importantly, to adapt to change are also important success factors.

Biofach Fair which is to be held from 26th to 29th of July 2022 in Nuremberg, Germany is a perfect opportunity to meet Serbian companies and discuss business opportunities, trends, and challenges in organic food production, says Lalović. "We are meticulously preparing the presentation of Serbian companies, in cooperation with the Swiss Import Promotion Programme (SIPPO) in Serbia, focusing to provide business leads, market insights, and a successful presentation of what Serbian organic producers and everything that they can offer to the world markets", concludes Bojana. 

Momčilo Paunović, the owner of the Company Frutorga, started to export its products and became the first Serbian No.1 organic cherry producer after virtual participation at Biofach in February 2021, organized by the CCIS.  Click here to learn more about his experience.  

For further information on the companies that will present their products and services this year at CCIS National Pavillion at  Biofach 2022 check our catalog https://fairs.pks.rs/biofach-2022/.

 We speak organic. 

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