Excellent Perfomance of Serbian Companies at Fruit Logistica 2025

Serbian companies showcased their products at Fruit Logistica 2025, Europe's leading fresh fruit and vegetable trade fair in Berlin. They held meetings with representatives from more than 220 top companies and secured on-site sales estimated at €2.3 million. The total sales potential from the fair exceeds €13 million.

With the support of the Swiss Government, through the International Trade Centre (ITC), and expert assistance from the Trade Promotion in the East (TPE) project, ten companies were featured at Serbia’s National Stand.

Fruit Logistica 2025 brought together 2,600 exhibitors from over 90 countries, representing various segments of the fresh fruit and vegetable value chain. The event was a unique platform for exchanging experiences, crucial for advancing the fruit and vegetable production sector. The fair, held in Berlin from February 5 to 7, 2025, attracted a record 91,000 visitors, including 23,500 company representatives at the exhibition stands.

Serbian companies expressed their satisfaction with participating in this trade fair.

"The support in organizing the fair is extremely important to us, as it provides a unique opportunity to meet our customers, establish new business relationships, stay up to date with industry trends, and assess necessary future investments," said Marko Arsenović from COPA.

"We are pleased with our participation in Fruit Logistica. The number of new potential buyers and meetings with existing clients is essential for our business. The year 2024 was very challenging for us, and planning for the future is crucial. Supporting Serbian small and medium-sized enterprises in trade fairs is key to establishing new contacts, building networks, and fostering learning," said Jelena Ibrajter from VIja Product.