​Serbian Companies Interested in Expanding Business into the Moroccan Market

Representatives of Serbian companies from the metal, pharmaceutical, agricultural, and veterinary sectors met at the Chamber of Commerce and Industry of Serbia with the Ambassador of the Kingdom of Morocco, Omar Amgar to discuss opportunities for concretizing and further enhancing business cooperation between the two countries.

The meeting provided an opportunity for companies that already do business with Morocco, as well as those considering entering the Moroccan market, to present their interests, questions and challenges, and to learn directly about business and investment opportunities in Morocco.

Vice President of the Chamber of Commerce and Industry of Serbia Mihailo Vesović said that there is an interest in further institutionalizing cooperation between the two business communities and focusing it on concrete business opportunities.

“We are ready to hold a Business Council meeting, and we also want a formal meeting of the Business Council to take place. There is significant interest among small companies as well, particularly suppliers. Our strategy is to identify the key interests and bring in large companies that could later include smaller companies as suppliers,” Vesović said.

He pointed out that strengthening direct contacts between businesspeople and improving connections between companies could open up opportunities for new forms of cooperation, as well as for the inclusion of smaller Serbian companies in supply chains.

Ambassador of the Kingdom of Morocco Omar Amgar said that one of the priorities of his mission in Serbia is to strengthen the friendly relations between the two countries and explore their potential for stronger economic ties.

“My mission is to strengthen the friendly ties and the advantages that exist between our two countries and to explore their potential from an economic perspective. My aim is to hear the expectations of Serbian companies and the difficulties they are facing,” Amgar said.

Presenting Morocco’s economic potential, the Ambassador stressed that the country is committed to an open and entrepreneurial economy, with a legal framework that supports investment and business development. He particularly highlighted Morocco’s geographical position, which represents an important advantage for accessing European, African and other global markets.

As he noted, Morocco is only 13 kilometres from Spain and has well-developed transport and logistics links, while free trade agreements with the European Union, the United States and African countries further expand opportunities for companies operating from this market.

The Ambassador also presented measures undertaken by Morocco to encourage investment, including the Investment Charter adopted in 2022, as well as financial incentives for the development of specific regions and sectors.

Particular attention was paid to the Memorandum of Understanding signed by the chambers of commerce of Serbia and Morocco, which provides a basis for further connecting the two business communities and organizing joint activities.

“The Memorandum signed by the chambers of commerce should be used to strengthen cooperation and business visits. I want us to make our cooperation more concrete, because we have shared potential and a common interest in cooperation,” Amgar said.

Next year will mark 70 years of diplomatic relations between Serbia and Morocco, which, as noted, presents an additional opportunity to strengthen the friendly relations between the two countries through more intensive economic cooperation.