Serbian Business Delegation Visits Greater Irvine Chamber of Commerce in California

A Serbian delegation, composed of representatives of the Chamber of Commerce and Industry of Serbia (CCIS) and Serbian IT companies, visited the Greater Irvine Chamber of Commerce and met with its management to discuss strengthening economic ties and enhancing cooperation with U.S. partners.

The event took place on November 3, 2025, in Anaheim, alongside the Embedded World North America trade fair, organized by the Chamber of Commerce and Industry of Serbia.

During the meeting, Serbian companies Digital Logik, Nanowaf, Com Data, Veriest, DevPool, and Mikroelektronika presented their technological solutions, products, and innovative projects that position Serbia’s IT sector as one of the most dynamic in Southeast Europe. Special emphasis was placed on the expertise and high technical competence of Serbian professionals, which makes Serbia an attractive partner for development and investment in advanced technologies.

Representatives of the Greater Irvine Chamber of Commerce emphasized that Serbia is becoming a recognized destination for collaboration in the field of information technology, thanks to its innovation, skilled workforce, and favorable business conditions. On behalf of the Chamber of Commerce and Industry of Serbia, Jelena Jovanović, Advisor to the President and Secretary of the Association for Electronic Communications and the Information Society, presented Serbia’s economic potential, highlighting the competitive business environment, rapid growth of the IT industry, and numerous investment opportunities.

From the U.S. side, hosts included Dave Coffaro, President of the Greater Irvine Chamber, James Mai, Deputy Mayor of Irvine, and Melinda Liu, City Council Member, as well as Dustin McDonald from the Governor’s Office of Business and Economic Development (GO-Biz California), who presented available support programs, investment funds, and grants for international partners.

As part of the program, B2B meetings were held with U.S. companies from the IT, digital services, and startup sectors, where participants explored opportunities for joint projects, experience exchange, and entry into the U.S. market.

Among the U.S. participants were: Karin Koch (Economic Development Director), Bill Edwards (District Export Council), Helene Blanchette (Director, Schmid Center for International Business, Chapman University), Mike Merchant (CEO, Codazen), Juliana Elstad (CEO, NuVibe Medical), Tyler Train (Patent Attorney, Fish & Richardson), Dan Vozenilek (AT&T), Carlos Oregon (CEO, ThinkBox Technology Group), and Jas Kaur (Singh Automation / KTime HR).

The delegation also visited the University of California, Irvine (UC Irvine – Beall Center), where they were welcomed by Carolyn Stephens, Managing Director of Enterprise Collaborations. Discussions focused on potential cooperation in education, research, and innovation, with an emphasis on linking academia and business to strengthen the innovation ecosystem and develop new technological solutions.

The Chamber of Commerce and Industry of Serbia expressed its gratitude to the U.S. Commercial Service, the U.S. Embassy in Belgrade, and the Greater Irvine Chamber of Commerce for their support and cooperation in organizing the visit, which further strengthened business relations between Serbia and the United States.

This visit is part of a broader initiative to deepen economic relations between Serbia and the United States, with a special focus on the digital economy, innovation, and technological development.

The event also served as an introduction to the participation of Serbian IT companies at the national pavilion of the Chamber of Commerce and Industry of Serbia at the Embedded World North America 2025 fair, held at the Anaheim Convention Center from November 4 to 6, 2025.