Launching the First Balkan Negotiation Academy in Belgrade 2026

The Chamber of Commerce and Industry of Serbia is launching the first Balkan Negotiation Academy (BNA), a unique, specialized program designed for business leaders, decision-makers, and representatives of institutions that contribute to development and economic cooperation in the Western Balkans region.

The program begins in January 2026, and participants will have the opportunity to work with leading international experts in negotiation, including Francesco Marchi, Director of Negotiation Expertise at ALTERNEGO, lecturer at Sciences Po and Sorbonne, advisor to EU institutions, and founder of the European Negotiators Association (ENEA).

Why this program?

The Western Balkans region is entering a period of significant economic change, new investment ventures, and accelerated alignment with European Union standards. In such an environment, the ability to build trust, conduct effective dialogue, and carry out successful negotiation becomes crucial for the sustainable development of companies and public institutions.

The Balkan Negotiation Academy aims to strengthen these exact competences through:

• simulations of real negotiation situations, 

 • work on concrete practical examples, 

 • expert guidance and analysis of negotiation processes,

 • applicable strategies that can be immediately implemented in professional practice.

Program Structure

The program is designed in two phases:

Phase 1 – two-day interactive workshop

A combination of simulations, case studies, and practical sessions in small groups.

Phase 2 – one-day workshop focused on applying acquired skills

Through work on real cases, participants receive operational advice and develop approaches that can be immediately applied in practice.

At the end of the program, participants take part in the annual BNA Forum, held within the ENEA Conference in Paris, gathering representatives from the region and Europe with the aim of launching new initiatives and deepening cooperation.

Who can apply?

The program is intended for professionals at mid- and senior-level positions in:

• companies and business systems, 

 • the entrepreneurial sector, 

 • institutions dealing with economic development and cooperation, 

 • regulatory bodies and organizations involved in cross-border and public-private projects.

Participants are organized in groups of approximately 20 people, ensuring active interaction, knowledge exchange, and effective work.

How to apply?

You can submit a preliminary application via email to:

📩 bna@pks.rs

The application should include:

 • full name 

 • organization and position 

 • expectations from the program 

 • CV

The number of places is limited, and selection is conducted based on professional experience and candidate motivation.

The Chamber of Commerce and Industry of Serbia invites companies, institutions, and individuals to apply and become part of the first generation of the Balkan Negotiation Academy — a program that sets new standards in professional development, expert dialogue, and regional cooperation!

BNA for Business and Policy Makers.pdf

Links to the Čadež Talk episodes  - guest Francesco Marchi, PhD