Čadež at GITEX Europe: Serbia at the Heart of the Global Technology Map

Serbia is this year's Strategic Partner of GITEX AI Europe in Berlin, and next year Belgrade will host GITEX Global for the first time—the world's largest platform for technology and startups. This represents a major opportunity for Serbian companies, the country's startup ecosystem, and Serbia's growing position as an investment destination, said Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, at GITEX AI Europe 2026, taking place in Berlin from 30 June to 1 July.

"This is where innovative companies from across Europe and the world come together to exchange the latest technological solutions, connect with investors, and establish new business partnerships. It is particularly important for Serbia because next year Belgrade and Serbia will become the host of GITEX Global for the very first time—the world's largest technology exhibition," Čadež emphasized, adding that preparations and partnership discussions are already well underway.

This year, 50 Serbian companies are participating at GITEX Europe in Berlin, including leading IT and AI companies as well as innovative startups.

Čadež highlighted that special attention is being devoted to connecting Serbian and German innovation companies while also preparing for GITEX in Belgrade.

According to him, a dedicated programme will be introduced for German companies, focused on supporting partnerships between German businesses and Serbian SMEs and IT companies.

"Through this programme, the German Association for Small and Medium-Sized Businesses (BVMW) will enable innovative German companies to receive funding covering up to 80 percent of their participation costs at GITEX in Belgrade. This is an excellent opportunity to further strengthen ties between the Serbian and German technology ecosystems," Čadež said.

The President of the Chamber of Commerce and Industry of Serbia noted that investors are already showing significant interest in Serbian companies and that discussions with the organizers of GITEX Europe focused on the startups attracting the greatest attention.

"The startup that has generated the strongest interest among investors attending GITEX Europe this year is from Serbia. It is a company developing innovative electric motor solutions. We will share more details about this success story on another occasion," Čadež said.

The international technology exhibition GITEX Europe 2026 is being held in Europe for the second time. It was launched byGITEX Global, the world's largest technology and startup platform, with the aim of bringing together global technology leaders, investors, governments, and companies creating new opportunities in the digital economy.

Serbia's participation at GITEX Europe further reinforces the country's position as a regional hub for innovation, artificial intelligence, digital solutions, and startup development, while also serving as a prelude to the major global technology event that will take place in Belgrade next year.

On the sidelines of the exhibition, a bilateral workshop and B2B meetings were also organized by the Chamber of Commerce and Industry of Serbia and the Kosovo Chamber of Commerce. Representatives of ICT associations presented cooperation opportunities and the latest industry trends, while next year's GITEX Serbia was also officially announced.

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