​ Čadež: Ashish Saraf Appointed Honorary Representative of the Chamber of Commerce and Industry of Serbia in India

The Chamber of Commerce and Industry of Serbia (CCIS) today appointed Ashish Saraf, an Indian businessman, industrialist, and diplomat, as its Honorary Representative in India, said Marko Čadež, President of CCIS, following a meeting with the Ambassador of India to Serbia, Abhishek Shukla.

The appointment of Saraf, who serves as CEO of Saraf Group, as the representative of the Chamber of Commerce and Industry of Serbia in India will enable more intensive cooperation between the business communities of the two countries, as well as joint activities in third markets, Čadež emphasized.

“There is enormous potential for cooperation between our two economies, and Serbia, as well as the entire region with around 22 million people, can in the future be very important for Indian companies seeking faster access to the European Union market,” said Čadež.

In the coming period, business forums between Serbian and Indian companies, as well as B2B meetings, will be organized, Čadež announced, highlighting that one of the key opportunities for strengthening bilateral economic cooperation lies in the establishment of direct flights between Serbia and India, as well as in simplifying procedures related to workforce mobility from India.

Ambassador Shukla emphasized that the goal is for bilateral trade between the two countries to reach one billion dollars within the next three years, adding that a well-known Indian IT company will open an office in Serbia in the near future.

The meeting highlighted significant potential for cooperation between the two business communities in sectors such as fertilizer production, energy, pharmaceuticals, agriculture, defense industry, financial services, and ICT.

India represents one of the key emerging economic and geopolitical powers, with a population of over 1.4 billion and the status of the fastest-growing major economy in the world, with stable annual GDP growth of 6–7 percent. The Indian economy is characterized by strong import demand for raw materials, semi-finished products, industrial components, and high-quality food products, making it one of the most promising markets for diversifying Serbia’s exports.