Wine Vision by Open Balkan Among the World’s Best Winemakers

For the third consecutive year, Wine Vision by Open Balkan has been ranked among the world’s top winemakers at Vinitaly in Verona, where it showcases premium wines from Serbia and the region, local distilleries, and the rich gastronomic traditions of the Balkans.

Vinitaly, one of the most prestigious international wine exhibitions, opened today. Visitors to the Wine Vision pavilion will have the opportunity to taste Indigenous wine varieties, Serbian rakija, and a carefully curated menu that combines traditional and modern Serbian cuisine—available until April 9.

“The Chamber of Commerce and Industry of Serbia, along with our partners, is participating in Vinitaly for the third time, promoting Wine Vision by Open Balkan, which will be held for the fourth time in Belgrade from November 22 to 25. This is the result of strategic cooperation with Vinitaly, through which we are working to bring international buyers to Belgrade using their global network. After Verona, our next stop is Shenzhen, China, where we will continue promoting the fair, Serbian wines, and rakija, thanks to our partners,” said Marko Obradović, Director of the Marketing and Education Sector at the Serbian Chamber of Commerce.

According to Obradović, major international buyers must have a chance to personally experience the quality and potential of Serbian wines and rakija, as this is the best way to open new markets.

“We are also joined by representatives of the Serbian Winemakers and Vinegrowers Association, as well as the Serbian Rakija Producers Association, with whom we are building a strong global presence for both wine and rakija,” Obradović added.

“We have organized domestic winemakers and vineyards to present their best wines at this major exhibition. More than 100 labels from top Serbian wineries across all regions will be promoted,” said Stevan Rajta, President of the Serbian Winemakers and Vinegrowers Association. He emphasized that every wine region in Serbia has its unique characteristics — from the soil and grape varieties to the traditional winemaking techniques.

“Even on the fair's first day, our pavilion welcomed many professional buyers interested in Serbian wines and rakija. Our presence at Vinitaly has already become a tradition. In addition to wine, we want to showcase Serbia’s growing rakija scene, as rakija is becoming one of our major global brands. Since this morning, we've had numerous visitors — not only from Italy but also from the USA and South America,” Rajta noted.

He also mentioned that Serbian chefs have prepared special surprises, with different types of delicious traditional dishes being served each day.

Uroš Urošević, representative of Food Vision, highlighted that the gastronomic experience of Open Balkan is offering over 1,000 bites daily, including delicacies such as Banat duck pâté with Oblačinska cherry, goat cheese mousse with Fruška Gora truffles, Vojvodina kulen, and the beloved urnebes salad. Also featured are Užice prosciutto with cheese and wild garlic pesto, among many other surprises for visitors.

Vinitaly annually gathers key players from the global wine industry, fostering cooperation, knowledge exchange, and market expansion. With thousands of exhibitors and visitors from around the world, the fair offers an exceptional platform for countries to showcase their wine heritage and innovations.

This year’s 57th edition of the fair brings together around 4,000 companies and several thousand professional buyers from Italy and 140 other countries, including delegations from the USA, Canada, China, Brazil, India, Singapore, Japan, South Korea, and more.