Fruška Gora, 22nd June, 2022
The signing of the franchise agreement between the French Accor Group and the domestic Promont group hotel "Fruške Terme" will become the first "Movenpick" hotel in Serbia and will put this spa complex on the tourist map of the world, said the President of the Chamber of Commerce and Industry of Serbia, Marko Čadež.
Today, before signing the franchise agreement between the two companies, Čadež pointed out that new investments in Fruska Terme will enable the complex on Fruska Gora, in which the Promont group has invested 70 million euros so far, to become one of the biggest players in the Open Balkan Joint Tourist Offer. He added that it is an important advantage point for obtaining the organization of the specialized world exhibition "Belgrade Expo 2027".
"The arrival of the Accor group in Serbia and its entry to Fruške Terme is putting this, one of the largest and most beautiful spa complexes in the region, on the tourist map of the world," said Čadež. The Acor Group employs 270,000 people, has 40 brands and 5,300 hotels in various parts of the world, and is present in Serbia with several brands, such as the Mama Shelter Hotel and Mercure Belgrade Excelsior. "Now, Accor is coming to Serbia in great style. This is a really big thing for the region, Fruška gora, but also for Belgrade and Novi Sad, which are only half an hour, ie 45 minutes away from here. I would like to invite all people from "Serbia and the region to visit Fruške Terme because they can be a phenomenal part of the joint tourist offer of the Open Balkan," said Čadež. He added that the arrival of the French company will significantly affect the Serbian tourism industry. He said that, when one euro is spent on tourism, it brings three additional euros spent in other areas related to tourism, such as construction and food production, and thus various sectors with economic benefit. What is specific about Fruške Terme, as Čadež said, is that the Promont group at the beginning was a small family company that managed to do business, starting from one hotel- Premijer Aqua, and growing to build a large complex of Fruške Terme, which today attracts not only guests from the region but also Europe and the whole world.