Serbian companies presented their products at the 29th Edition of the "Gulfood" Fair,&nbsp; held at the World Trade Center in Dubai, which hosted more than 5,500 exhibitors from 190 countries.
With more than 2,200 meetings held at the National Pavilion of Serbia, preliminary results show that Serbian companies achieved&nbsp;eight signed preliminary agreements and contracts and new export deals worth over 11 million euros.
 
The most interested potential business partners whom the Serbian businessmen had meetings with were from the UAE, Saudi Arabia, India, China, Egypt, Lebanon, South Africa, Russia, Azerbaijan, Kazakhstan...

<a href="https://fairs.pks.rs/gulfood-2024/">Check Serbian companies that presented their products at Gulfood Fair</a><div class="video-container"><iframe width="100%" height="380" src="//www.youtube.com/embed/Gz4q3w0QyzM" frameborder="0" allowfullscreen=""></iframe></div>

Success of Serbian Food Sector at Gulfood Fair 2024 in Dubai

The project of the Chamber of Commerce and Industry of Serbia (CCIS) – Center for Digital Transformation (CDT) “SMEs support to Digital and AI transformation” was ranked among the top three at the World Chambers Competition, held in Melbourne within the framework of the 14th World Chambers Congress 2025. A total of 83 projects from 41 countries competed.
The World Chambers Competition represents the most prestigious global competition of chamber projects, and our project attracted significant interest among the Congress participants, emphasized Mihailo Vesović, Deputy President of the Chamber of Commerce and Industry of Serbia.
The project “SMEs support to Digital and AI transformation” is available at the international level and adaptable to national frameworks and chambers.
It offers a structured and flexible methodology for supporting the digital transformation of the SME sector. The services are also available to foreign chambers and include the creation of national frameworks for SME digital transformation, as well as the training and certification of consultants.
Vesović added that the World Chambers Congress, held from September 2 to 4 in Melbourne, was an excellent opportunity for discussions with presidents and representatives of more than 100 chambers of commerce from around the world, as well as for presenting the Serbian economy and CCIS activities.
“We held a large number of bilateral meetings with representatives of chambers from Dubai, Qatar, Germany, the United Kingdom, and other countries on key development topics. At the Congress in Melbourne, we positioned Serbia as an important player in the global economy, technology, and innovation, whose voice should be heard,” said Vesović.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/14WCC_Express_215.jpg" id="image-tag-1757080215424" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1810"></div>
The participants of the 14th World Chambers Congress this year addressed global challenges such as international trade, geopolitical disruptions, investment readiness, sustainable energy transition, innovation, and digital transformation.
The World Chambers Congress is an initiative organized by the International Chamber of Commerce (ICC) and the World Chambers Federation (WCF), its organizational body. It is the largest and only international forum that enables chamber leaders and professionals to share best practices, exchange ideas, build networks, and address the most pressing issues affecting business communities.
Marko Čadež, President of CCIS, was elected in June by the votes of representatives of more than 120 chambers worldwide as a member of the General Council of the World Chambers Federation (ICC WCF).
This year’s congress in Melbourne gathered 1,200 participants from more than 100 countries. The previous congress was held in Geneva in 2023.
Serbia’s ICC membership spans more than a century. The Chamber of Commerce and Industry of Serbia is a member of ICC and the founder of ICC Serbia. Our country is among those with the longest tradition of ICC membership – the world’s largest and oldest international chamber organization. Serbia became a member in 1923, while ICC Serbia (the National Committee of ICC in Serbia) was established in 1929. Today, ICC has 45 million members from 170 countries.

Innovative CCIS Project Among the Top Three at the World Chambers Competition in Melbourne

Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS), invited representatives of chambers of commerce from around the world today in Melbourne to support his proposal for the Regional Congress of World Chambers to be held in Belgrade in 2027, as part of the Specialized Exhibition EXPO 2027.
The CCIS delegation, led by Čadež, is in Melbourne attending the 14th World Chambers Congress 2025 (14WCC). As the CCIS President emphasized, his proposal received strong interest from colleagues.
“The essence of our presence here is to discuss with presidents of chambers of commerce worldwide about their participation in EXPO 2027, activities, and the potential for joint cooperation,” said Čadež. He added that the CCIS delegation had a large number of meetings with presidents of international business associations during the very first day. He highlighted the meeting with Xiao Sun, Secretary General of the China Chamber of Commerce, which focused on the participation of Serbian companies at the suppliers’ fair in Beijing in July this year, the opening of this association’s office in Belgrade, and activities within EXPO 2027.
In Melbourne, Čadež also signed a Cooperation Agreement with Aigars Rostovskis, President of the Chamber of Commerce of Latvia, and held bilateral meetings with colleagues from Ukraine, North Macedonia, and other countries.

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On the second day of the Congress, Čadež will take part in the inaugural meeting of the General Council of the ICC World Chambers Federation (WCF GC), of which he was elected a member in June this year by votes from chamber presidents from over 120 countries.
The World Chambers Congress is positioned as the most important event in the business community. On the third day of the event, September 4, the winner of the World Chambers Competition will be announced. Among the finalists is the CCIS project – the Digital Transformation Center’s "SMEs Support to Digital and AI Transformation". The project reached the finals in the category "Best Chamber Innovation Project", competing with 83 projects from 41 countries.
Other finalists in this category include: Business West (UK) with *Innovations in International Trade: Carnet Tracker and CarnetCheck, Ankara Chamber of Commerce (Turkey) with ATONET Smart Assistant (AI-powered chatbot), and Iran Chamber of Commerce with the project CHaCHa chatbot.
The main theme of this year’s Congress is *“Business, Chambers, Governments: Partners for Prosperity.”* Participants will address shared global challenges such as international trade, geopolitical disruptions, investment readiness, sustainable energy transition, innovation, and digital transformation.
The World Chambers Congress, launched and organized by the World Chambers Federation (WCF) and the International Chamber of Commerce, is the largest and only global forum that enables chamber leaders and professionals to share best practices, exchange ideas, expand networks, and address the latest business issues affecting business communities.
The first Congress was held in 1999 in Marseille, France, and has since been organized every two years in different regions of the world. It offers vast opportunities for networking and strengthening ties with chambers, businesses, and experts from around the globe.
This year’s Congress in Melbourne, from September 2–4, has brought together 1,200 participants from over 100 countries. The previous Congress was held in Geneva in 2023.

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Čadež at the World Chambers Congress: See You in Belgrade at EXPO 2027

The Free Trade Agreement between the Republic of Serbia and the Arab Republic of Egypt will come into effect on Monday, September 1, under which nearly 50 percent of agricultural products and 30 percent of industrial products will be exempt from customs duties, it was announced at the presentation of the agreement to businesses at the Chamber of Commerce and Industry of Serbia.
“The agreement is the result of years of negotiations and represents a historic moment in the economic cooperation of our two countries,” said Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC05040_960x540.jpg" id="image-tag-1756802910553" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1799"></div>
According to him, in the first phase, the greatest liberalization will apply to agricultural products, including frozen fruit and apples. Full exemption from customs duties is expected gradually, over the next ten years, when more than 90 percent of agricultural and industrial products will be under a duty-free regime.
The agreement also brings simplified administrative procedures, certification, and a reduction of trade barriers. In addition, it opens space for new investments and joint ventures between Serbian and Egyptian companies, particularly for entering third markets, Vesović emphasized.
He added that Egypt represents an important gateway to the markets of Africa and the Middle East, and this agreement creates opportunities to increase Serbian exports to those regions.
The traditionally good political relations between the two countries, dating back to the time of the former Yugoslavia, have in recent years gained strong economic momentum, said Jagoda Lazarević, Minister of Domestic and Foreign Trade in the Government of Serbia.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC05140_960x540.jpg" id="image-tag-1756802963162" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1802"></div>
Lazarević thanked the institutions involved in the process, especially the Chamber of Commerce and Industry of Serbia, which was a key partner, organized numerous business forums, and plans to open a representative office in Egypt, which will be of great importance to the economy.
The agreement not only opens the door for a wide range of Serbian products to one of the most promising African markets, but also benefits citizens through lower prices of imported goods, thanks to the elimination of customs duties. This is a concrete example of how international agreements can directly contribute to strengthening the economy and improving the living standards of our citizens, the minister added.
Serbia remains committed to expanding its economic partnerships, and today Egypt is one of our key strategic friends on the African continent, Lazarević concluded.
Serbia is the first country in the Balkans to sign a free trade agreement with Egypt. Negotiations began in June 2022, and Egypt’s Ambassador to Belgrade, Basel Salah, stressed that the agreement is the “crown of cooperation” between the two countries and expressed satisfaction at witnessing this historic moment.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC05065_960x540.jpg" id="image-tag-1756802993724" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1801"></div><div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC05013_960x540.jpg" id="image-tag-1756803008611" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1797"></div><div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC05052_960x540.jpg" id="image-tag-1756803021991" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1800"></div>

Free Trade Agreement Between Serbia and Egypt Enters into Force on September 1

The founder and president of the world’s largest tech fair, Gitex Global from Dubai, Trixie Loh Mirmand, along with the entire executive team of the fair, visited the Chamber of Commerce and Industry of Serbia (CCIS).
Loh Mirmand was introduced to the capacities and potentials of Serbia and Belgrade, as our country will be the “partner country” at this year’s Gitex Global fair, which will take place in mid-October in Dubai.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC030032.jpg" id="image-tag-1754049232805" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1789"></div>
The Gitex Global team was also introduced to our technology and IT companies that are already collaborating with some of the world’s leading firms in this field.
President of the Chamber of Commerce and Industry of Serbia, Marko Čadež, said that Loh Mirmand and her team showed particular interest in the organization and capacity of Expo 2027, which will be held in Belgrade, as well as in the opportunities for cooperation.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC029962_960x540.jpg" id="image-tag-1754049244757" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1788"></div>
“Our main task was to find the best way to connect these two events. There is no doubt that a major world exhibition like Expo 2027 and the world’s largest technology fair, Gitex Global from Dubai, together can achieve great things,” Čadež emphasized.
He also pointed out that Serbia will be represented at this year’s Gitex Global with the largest number of companies so far, and that great news for Serbia’s economy is expected in October in Dubai.
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Čadež: Expo 2027 Serbia and Gitex Global Dubai Can Achieve Great Things

More than 500 meetings between Serbian and Chinese companies, an agreement to include Serbian goods on China's priority import list, a notable increase in Chinese interest in Serbian products, and numerous agreed joint projects between domestic and Chinese partners &mdash; all of this marks the success of the recent participation of Serbian companies at the China International Supply Chain Expo in Beijing. The appearance was organized with the support of the Chamber of Commerce and Industry of Serbia (CCIS) and the Development Agency of Serbia (RAS).<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Kina 5.jpeg" id="image-tag-1754050009440" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1794"></div>
At the Beijing expo &mdash; one of the world’s most important events in logistics, intermodal transport, IT, and trade &mdash; 12 Serbian companies presented their offerings and established contacts with Chinese partners, including leading technology and trade giants, confirming that Serbia can be a strong player in global supply chains.
Marko Čadež, President of the CCIS, emphasized the importance of opening the Chinese market to Serbian products and services, highlighting specific steps taken:
“We agreed on key steps with the Chinese Customs Administration to accelerate certification and procedure alignment. Serbia has been placed on the priority list, which is strategically important for our exports,” Čadež said.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Kina 2.jpg" id="image-tag-1754050020531" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1791"></div>
During his stay in China, Čadež met with the Vice President of the China Chamber of International Commerce, the leadership of the CIIE Expo, representatives of the China Council for the Promotion of International Trade, governors of several Chinese provinces, and addressed the International Land-Sea Trade Corridor (ILSTC) Conference, of which CCIS is a co-founder along with 18 national chambers.
Excellent Results for Serbian Companies in China
Marko Dobočanin from Silver Bell Group reported more than 200 meetings, including talks with NSPUR and the Chinese Commerce Group, with plans to open a representative office in Chaoyang District:
“An excellent opportunity to connect Serbian and Chinese companies and continue growing our steel partnership.”
Milšped Group, which already operates in China, used the expo for high-level meetings, including with Shandong Group, Volvo Cars, Geely, and China Railways.
“We met with over 30 companies active in the EU market to discuss potential collaboration. We used this chance to invite all Chinese companies to come and invest in Serbia,” said Gojko Stanivuković from Milšped.
Serbian Wineries Ready for Large Markets Alongside companies, Serbian wineries BT Winery, Zvonko Bogdan, Lastar, and Deurić promoted their wines at the national pavilion. In the wine sector, BT Winery emphasized contact with Sam’s Club, Walmart’s division, which is interested in importing Serbian wines:
“Wine Vision helped us position ourselves on the global wine map. Exhibiting at events like this with such a professional booth boosts our international credibility,” said Milan Nastić from BT Winery.
Aleđo has held 40 meetings and is currently negotiating with potential Chinese partners, according to Snežana Obradović, who emphasized the importance of the Chinese market.
Jovana Stević from Intereuropa believes the expo appearance will contribute to business growth and innovation implementation, while her colleague Mišo Božić from AD Intereuropa added:
“This is just the beginning of our cooperation and presence in the Chinese market.”
ElevenEs, a company in the green technology sector, sees participation in the expo as an opportunity to showcase Serbian innovation to the world:
“Events like this show how much Serbia has to offer. The Serbian Chamber of Commerce helps ensure others see that too,” emphasized Zoltan Grišić from ElevenEs.
Other domestic companies &mdash; Umbrella, Fiscal Solutions, Bitgear, Largo, Nelt, and Bambi &mdash; also had a strong presence at the national booth, holding a series of successful meetings with international players&mdash;their goals: connecting with distribution chains, expanding business networks, and promoting Serbian products.
FACT: Chinese investments in Serbia have reached €5.5 billion in the past four years.

From Belgrade to Beijing: Domestic Products, Knowledge, and Quality in the Spotlight

The project "SMEs Support to Digital and AI Transformation" by the Serbian Chamber of Commerce and Industry (CCIS) – Center for Digital Transformation (CDT), has been selected as a finalist of the 14th World Chambers Competition organized by the World Chambers Federation of the International Chamber of Commerce (WCF ICC). The winner will be announced on September 4 in Melbourne, during the WCF ICC World Chambers Congress.
The CCIS delegation will be led by Marko Čadež, President of the Chamber, who was recently elected to the General Council of the World Chambers Federation (GC WCF ICC) by representatives of more than 120 chambers worldwide.
The World Chambers Competition is the most prestigious global event recognizing innovative chamber projects. The CCIS–CDT project has advanced to the finals among 83 projects from 41 countries in the category of&nbsp;Best Chamber Innovation Project.
In the final round of this category, along with the CCIS project "SMEs Support to Digital and AI Transformation", are:
<ul>
<li>
The "Innovation in International Trade: Carnet Tracker and CarnetCheck” project by Business West from the United Kingdom,
</li>
<li>
The "ATONET Smart Assistant", an AI-powered chatbot by the Ankara Chamber of Commerce, Turkey,
</li>
<li>
and the "CHaCHa" chatbot by the Chamber of Commerce of Iran.
</li>
</ul>
The CCIS–CDT project offers a structured and adaptable methodology to support digital transformation of the SME sector internationally. The services provided by CCIS–CDT, which are also available to foreign chambers, include:
<ul>
<li>
creation of national frameworks for SME digital transformation,
</li>
<li>
training and ISO 17024-certified accreditation of digital transformation consultants,
</li>
<li>
development of comprehensive support programs for SMEs undergoing digitalization,
</li>
<li>
transfer of educational models from the Digital Academy,
</li>
<li>
provision of data analysis tools and impact monitoring,
</li>
<li>
and support for startup ecosystem development.
</li>
</ul>
These services enable the Serbian Chamber of Commerce and chambers worldwide to empower the SME sector, enhance digital skills, and develop sustainable innovation ecosystems based on a proven model from Serbia.
In addition to the Best Chamber Innovation Project category, chambers worldwide submitted entries in the following categories:
<ul>
<li>
Best Out-of-the-Box Project,
</li>
<li>
Best Green Transition Project,
</li>
<li>
Best Collaboration between Chambers, Business, and Government,
</li>
<li>
and Best Diversity and Inclusion Project.
</li></ul>

Innovative Project of the Serbian Chamber of Commerce Reaches Finals of Prestigious World Chambers Competition (WCF ICC) July 29, 2025

The participation of Serbian companies at the 3rd China International Supply Chain Expo in Beijing&mdash;one of the most significant industrial events in China, Asia, and globally&mdash;has led to concrete business deals for Serbian entrepreneurs and opened new doors to the Chinese market and cooperation with large systems. The Chinese Customs Administration has placed Serbian goods on a priority list to accelerate certification and other necessary procedures, which is strategically important for our exports, stated Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS), from Beijing.
“These are extremely important days for Serbia’s economy. In just three days of the expo, our companies have held over 500 business meetings with Chinese partners, with some already establishing partnerships and finalizing deals. Serbian companies are entering the supply chains of major Chinese systems,” said Čadež.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00984-2_960x639.jpg" id="image-tag-1753102042369" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1776"></div>
Logistics companies like Intereuropa Group, Milšped, and Nelt met with over 60 firms from the automotive and other industries to discuss service provision and integration into Chinese supply chains. “It seems we are on the verge of signing significant deals,” Čadež added.Belgrade-based Silver Bell Group, a leader in the BPO sector, is opening an office in Beijing after holding over 200 meetings.
Special attention was drawn to Bambi, which held a series of meetings with leading distributors and retail chains in China. It is expected that the “Plazma” brand, along with other Bambi products, will soon appear on shelves across the Chinese market.
“This would not have been possible without the Free Trade Agreement with China, which gives Serbia a unique advantage as one of the few European countries with such a deal. Following the strong political ties and friendship between Presidents Xi Jinping and Aleksandar Vučić, it is now time to solidify our economic relations,” emphasized Čadež.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00856_960x639.jpg" id="image-tag-1753102055249" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1775"></div>
Serbia is already recording significant export growth to China, and Chinese investments in the Serbian economy have exceeded €5.5 billion over the past four years. To further strengthen Serbian exports and business cooperation, CCIS has signed an agreement with one of China’s leading consulting firms, which will provide free legal and technical support to Serbian companies interested in placing their products and services on the Chinese market.
“We also agreed on key steps with the Chinese Customs Administration for faster certification and procedural alignment. Serbia has been placed on a priority list, which is of strategic importance for our exports,” added Čadež.
He called on all Serbian businesses&mdash;regardless of size&mdash;to seize the opportunity and find their place in the Chinese market, noting that there are many chances and possibilities.
During his visit to China, the President of CCIS spoke at the conference of the International Land-Sea Trade Corridor (ILSTC) Alliance, of which CCIS is a co-founder along with 18 national chambers. At the event, the Alliance’s new digital platform was launched, open to businesses worldwide, offering access to trade and logistics services across a corridor that connects 20 countries.
The CCIS delegation also visited the Internet 3.0 Metaverse Industrial Base within the Zhongguancun Internet 3.0 Industrial Park in Beijing, where cutting-edge technologies in artificial intelligence, virtual reality, energy, digitization, and Serbian innovations were presented.
A significant meeting was also held at the headquarters of COFCO Corporation (China National Cereals, Oils and Foodstuffs Corporation), one of China’s leading state-owned conglomerates in the food industry and a member of the Fortune Global 500.
Additionally, an agreement was signed with Chaoyang District of Beijing&mdash;one of China’s key economic and innovation hubs&mdash;and discussions were held on opening a Beijing office of the China Council for the Promotion of International Trade (CCPIT) in Belgrade.
CCIS and the Development Agency of Serbia jointly organized the participation of 12 Serbian companies at the 3rd China International Supply Chain Expo, running until July 20. Wines from four Serbian wineries were also promoted. The Serbia Pavilion, covering 300 square meters, brought together leading Serbian companies from the sectors of IT, logistics, food industry, furniture manufacturing, and advanced technology solutions.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/WhatsApp Image 2025-07-17 at 09.42.11_960x540.jpeg" id="image-tag-1753102068172" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1774"></div>

Čadež: Serbian Goods on China’s Priority List

Over 100 businesspeople, institutional representatives, and associations from Serbia and Slovenia gathered in Ljubljana at the Slovenian-Serbian Business Forum, where participants confirmed a strong shared interest in strengthening cooperation and jointly entering third markets.
During the forum, a Memorandum of Cooperation was signed between the Chamber of Commerce and Industry of Serbia (CCIS) and the Slovenian development agency SPIRIT Slovenia, aimed at reinforcing institutional cooperation and supporting the connection of companies and entrepreneurs. The memorandum was signed by Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia, and Tamara Zajec Balažič, Director of SPIRIT Slovenia. They emphasized that this agreement lays the foundation for long-term cooperation, information exchange, and joint implementation of international market projects.
Addressing the forum participants, Vesović underlined the strategic importance of cooperation with Slovenia, which enables increased competitiveness of companies and joint entry into third markets. He particularly highlighted the importance of forming clusters or consortia and jointly developing products with regional potential, drawing on good practices from the Benelux and Scandinavian regions.
"Our task is not to make final decisions but to establish dialogue – to identify complementary sectors and explore models of cooperation," stated the Vice President of the CCIS.
Tamara Zajec Balažič, Director of SPIRIT Slovenia, emphasized that Serbia and Slovenia are close in many aspects&mdash;not only due to historical, linguistic, and cultural ties, but also because of similar economic structures, export orientation, and entrepreneurial spirit.
“These shared foundations represent a strong basis for building successful partnerships and joint projects aimed at entering third markets, through which we can significantly enhance our international competitiveness and visibility. I am pleased that we further strengthened this partnership today by signing a memorandum with the Chamber of Commerce and Industry of Serbia,” said Zajec Balažič.
She announced that further business matchmaking will take place in August at the AGRA fair, where SPIRIT Slovenia and the CCIS will organize a joint business event.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/520538312_1088910936730421_9153221076475320788_n_960x1280.jpg" id="image-tag-1753794013527" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1784"></div>
The working part of the forum included two panel discussions:
The first panel, titled "Support for Joint Market Entry – Internationalization Strategy", featured:
Ana Stojanović, Center for Africa and the Middle East, CCIS
Jernej Salecel, Director General of the Directorate for Industry, Economy, and Internationalization at the Ministry of Economy, Tourism and Sport of Slovenia
Dejan Prešiček, Director of the Center for International Cooperation and Development (CMSR)
Gašper Jež, Direct Financing Specialist at SID Bank
The panelists emphasized the importance of institutional support for companies entering third markets, the availability of financial instruments, diplomatic backing, and opportunities for cooperation in Africa, Latin America, and Southeast Asia. They also stressed the need for targeted advisory support and easier access to existing support mechanisms, particularly for small and medium-sized enterprises (SMEs).
The second panel, "On-the-Ground Experiences – Companies Conquering Third Markets", gathered representatives of companies who shared their experiences in internationalization and highlighted key success factors&mdash;ranging from understanding local conditions and perseverance to credibility and strategic partnerships.
Following the official part of the forum, B2B meetings and networking sessions were held between Serbian and Slovenian business representatives.
Participants rated the event as an important platform for building new partnerships, sharing experiences, and preparing for joint ventures in international markets.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/1000052999_960x640.jpg" id="image-tag-1753794030252" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1785"></div>

Support for Serbian and Slovenian Companies in Entering Third Markets

On the very first day of Serbia’s participation at the 3rd China International Supply Chain Expo in Beijing, interest in the Serbian pavilion was overwhelming, with over 100 B2B meetings held between Serbian and Chinese companies. Particularly noteworthy was the meeting with Mr. Yang Jiangbo, Vice President of Alibaba Cloud, where strategic cooperation was discussed, stated Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS).
"We discussed the development of cloud solutions in Serbia, as well as the possibility of Alibaba Cloud&mdash;one of the leading Chinese and global tech giants&mdash;setting up infrastructure in Serbia aimed at serving the entire European market. Alibaba Cloud is seriously considering Serbia as a location for infrastructure that would cover all of Europe," Čadež added.

"The high number of meetings and the concrete discussions taking place on the very first day demonstrate the depth and strength of the relationship between our two countries. The visit is exceeding all expectations, and we are already seeing direct results of the Free Trade Agreement between Serbia and China," said Čadež in a live broadcast on the Morning Program of the Serbian National Television (RTS).
He emphasized that Serbia’s presence and organization of its pavilion at this prestigious fair, along with increasingly intensive economic ties, are a confirmation of the excellent political relations between Presidents Vučić and Xi Jinping. “China sees Serbia not only as a unique market but also as a logistics hub for the whole of Europe. The Free Trade Agreement opens the door for a large number of Serbian companies to export to the Chinese market,” Čadež said.
He noted that Serbian companies showcasing their offerings in Beijing have already had or scheduled important meetings with leading Chinese partners.
Milšped, already operating in China, held talks with the Shandong Group about joint investments and partnerships in Serbia. They are also scheduled to meet with Volvo Cars and the Chinese railway company.
Bambi has held 23 meetings, mainly with major distributors, which is an important step toward placing Bambi’s products across the Chinese market.
Fiscal Solutions, a company specializing in digital fiscalization, is in talks with Alibaba and Starbucks China.
Umbrella, a company focused on digital weather forecasting, is in discussions with ExxonMobil, Federal China Express, and other major organizations.
"Serbian companies in China are meeting with the largest distribution networks and platforms such as Meikedaown. We are entering a new phase of cooperation&mdash;from food exports to machinery and electronics, and now to IT and digital services. Everything is in place for dynamic growth in our relations," Čadež added.
In addition to meetings with Chinese companies, the Serbian delegation is also holding discussions with Chinese customs authorities to expedite procedures for Serbian products and enhance the effectiveness of the Free Trade Agreement.
“We have strong cooperation with the China Council for the Promotion of International Trade and its chairman, Ren Hongbing, and receive 24/7 support. A memorandum of understanding will also be signed with a company providing logistics and legal support for Serbian SMEs,” he added.
The joint participation of 12 Serbian companies was organized by the Chamber of Commerce and Industry of Serbia and the Development Agency of Serbia. Wines from four Serbian wineries were also promoted. The 300-square-meter Serbian pavilion brought together leading Serbian companies from various sectors, including IT, logistics, the food industry, furniture manufacturing, and advanced technological solutions.

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Čadež: Over 100 B2B Meetings on the First Day at the Beijing Expo; Strategic Partnership Talks with Alibaba

The 3rd China International Supply Chain Expo (CISCE) officially opened today in Beijing. The Chamber of Commerce and Industry of Serbia (CCIS) and the Development Agency of Serbia jointly organized the participation of 12 Serbian companies, with wines from four Serbian wineries also being promoted.
The Serbian National Pavilion, located in the hall dedicated to digital technologies, was visited by Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CCPIT). In a meeting with Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, Hongbin emphasized the importance of cooperation and supporting the positioning of Serbian companies in the Chinese market. He had the opportunity to taste Serbian wines and products, including the iconic "Plazma" biscuit by Bambi.
“Serbia’s presence at one of the largest global and Chinese trade fairs sends a strong message that our economy has a lot to offer the world. Serbian companies will have the chance to position themselves within the supply chains of major Chinese systems and secure new business deals. I will personally hold meetings with leading tech companies such as Alibaba and participate in forums with representatives of Nvidia and other tech giants, where we will showcase Serbia’s efforts in the development of artificial intelligence,” said Čadež. Following the fair’s opening, the CCIS President also met with representatives of the Shandong company.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/WhatsApp Image 2025-07-16 at 07.47.32_960x720.jpeg" id="image-tag-1752667969287" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1768"></div>
The 300-square-meter Serbian Pavilion brings together leading Serbian companies from the fields of information technology, logistics, food industry, furniture manufacturing, and advanced technological solutions. From July 16 to 20, the companies presenting their offerings at the fair include Aleđo, which specializes in metal processing; ElevenEs, which develops LFP-based lithium-ion battery cells; Nelt Group, engaged in logistics and distribution; Largo, a tire manufacturer; Bambi, known for its confectionery products including Plazma biscuits; Advanced Security Technologies, a cybersecurity company; Milšped Group, involved in transport and logistics; Umbrella, offering IT solutions for weather forecasting; Bitgear, active in IoT and wireless technologies; Fiscal Solutions, which develops fiscal software; Silver Bell Group, providing BPO (Business Process Outsourcing) services; and Intereuropa Group, a logistics company.
In addition to these companies, the pavilion also promotes wines from Serbian wineries, including BT Winery, Zvonko Bogdan, Lastar, and Deurić, thereby contributing to the promotion of Serbia’s gastronomic culture and the export potential of its wine industry.
The expo was officially opened by Nvidia CEO Jensen Huang. Serbia’s participation in this major event aims to strengthen economic ties with China, stimulate exports, integrate into global supply chains, and position Serbia as an attractive destination for investment in technology, innovation, and manufacturing.

Čadež from Beijing: Serbian Companies Have a Great Opportunity to Join Global Supply Chains in China

At the Korea Import Fair 2025, held from July 7 to 9 in Seoul, Serbian products are being showcased at a joint booth organized by the Chamber of Commerce and Industry of Serbia and the Embassy of the Republic of Serbia. This specialized event, designed to promote imported goods on the Korean market, brings together exhibitors from over 50 countries and more than 20,000 business visitors.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Korea 2025 3.jpg" id="image-tag-1751884457070" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1764"></div>
The Serbian selection is attracting attention with a diverse range of offerings, including protein porridges, fruit and chocolate spreads, dried plums, truffle-based products, natural juices, muesli and granola, baby food, pet food and treats, pumpkin seed oil, craft beer, premium alcoholic beverages, wines, and handmade clogs.
Organized by the Korea Importers Association (KOIMA) with the support of the Ministry of Trade, Industry and Energy of the Republic of Korea and the KOTRA agency, the fair serves as a key platform for the promotion of foreign products, direct B2B meetings, and the exchange of information on import procedures, consumer expectations, and market trends in Korea.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Korea 2025.jpg" id="image-tag-1751884471738" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1765"></div>

Serbian Products at the Korea Import Fair 2025 in Seoul, July 7–9

"China is now Serbia’s leading foreign investor, with over 7 billion euros in foreign direct investment, our second-largest foreign trade partner, the top country we import from, and the third largest export destination for Serbian products globally," said Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, at the opening of the Economic and Trade Conference and business meetings between Serbian companies and representatives from China’s Jiangsu province, which gathered nearly 400 participants.He emphasized that the Free Trade Agreement with China has opened a new chapter in bilateral cooperation, enabling the realization of joint projects and noted that Serbia–China relations have gained significant momentum in recent years. Čadež highlighted the importance of Jiangsu as one of the most developed provinces in China, with 85 million consumers and strong innovation potential. "Jiangsu stands out not only because of its high GDP and vast market of 85 million consumers, but also for its prominent position on the global innovation and technology map," Čadež stated. He stressed that Serbia aims to establish an "innovation bridge"&mdash;a digital bridge&mdash;with Jiangsu by connecting domestic technology parks, innovation centers, and top scientific institutions with those in this Chinese province."We have already begun concrete discussions with representatives of the Suzhou Industrial Park, one of the most successful industrial parks in China and a symbol of cooperation between China and foreign investors in the field of high technologies. We are considering opening their office on the premises of the Serbian Chamber of Commerce and incorporating them into our development project, 'ScaleUp Factory.' We are actively working on this," Čadež said.He underlined that Serbia is interested in attracting more Chinese high-tech companies, and that Jiangsu already sees Serbia as a potential European hub. More than half of the companies in the Jiangsu delegation expressed interest in production and joint projects with Serbian firms."In partnership with Chinese companies, we can best leverage our resources and integrate into global innovation flows," Čadež noted, adding that the strong presence of Chinese companies reflects the positive experience of those already operating in Serbia.Čadež also emphasized Serbia’s upcoming participation in the Supply Chain Expo in Beijing this July, where 11 Serbian companies from the digital technology, food, and logistics sectors will be showcased."Producers from the confectionery industry, the ICT and embedded systems sector, as well as logistics companies, will participate in the fair," said the President of the Chamber, recalling that during the March visit of the China Chamber of Commerce delegation, an invitation was extended to the China Council for the Promotion of International Trade (CCPIT) to open its representative office in Belgrade.
"Such a step would crown our partnership and mark an important milestone toward a more substantial and dynamic economic cooperation between our two countries," Čadež concluded.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Tan2025-06-2517110623_5_960x640.jpg" id="image-tag-1750925311388" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1761"></div> Adrijana Mesarović, Deputy Prime Minister of Serbia and Minister of Economy, stated that the relationship between Serbia and China transcends traditional economic frameworks. "This is a friendship based on profound respect, mutual trust, and a long-term vision of shared progress. Within this relationship, cooperation with Jiangsu holds special importance as it aligns Serbia’s orientation toward innovation and sustainable development with China’s expertise in industrial transformation, digitalization, and the green economy," said Mesarović. She pointed out that Jiangsu leads in the fields of electronic equipment, green energy, and biotechnology. She added that Serbian exports to China have tripled in the past three years, and that the country is experiencing growth in investments in green and digital transition. "Serbia is a stable and attractive partner, with free trade agreements covering 2.5 billion people," Mesarović emphasized, announcing the opening of the first "Serbian House" in the Chinese city of Xiamen, as well as plans to open a "Jiangsu House" in Serbia.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Tan2025-06-2517110292_0_960x640.jpg" id="image-tag-1750925325425" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1760"></div> Xin Changxing, Secretary of the Jiangsu Provincial Committee, said that China and Serbia are “ironclad friends” and that the goal of the forum is to strengthen trade and technological cooperation. He noted that Jiangsu is a region with a rich history and an important point within the Belt and Road Initiative. He emphasized that Jiangsu wants to help Serbia access Asian markets, expand trade exchange, and increase imports of Serbian products such as honey, wine, and meat. He added that the visa-free regime and direct air routes further connect the people and accelerate the building of a shared future. Chinese Ambassador Li Ming emphasized that the strategic alignment of Jiangsu’s innovation potential with Serbia’s reindustrialization can bring new momentum to the development of the entire region.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Tan2025-06-2517110078_4_960x640.jpg" id="image-tag-1750925393272" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1759"></div><div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Tan2025-06-2517140187_7_960x640.jpg" id="image-tag-1750925241641" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1762"></div>