Serbian companies presented their products at the 29th Edition of the "Gulfood" Fair,&nbsp; held at the World Trade Center in Dubai, which hosted more than 5,500 exhibitors from 190 countries.
With more than 2,200 meetings held at the National Pavilion of Serbia, preliminary results show that Serbian companies achieved&nbsp;eight signed preliminary agreements and contracts and new export deals worth over 11 million euros.
 
The most interested potential business partners whom the Serbian businessmen had meetings with were from the UAE, Saudi Arabia, India, China, Egypt, Lebanon, South Africa, Russia, Azerbaijan, Kazakhstan...

<a href="https://fairs.pks.rs/gulfood-2024/">Check Serbian companies that presented their products at Gulfood Fair</a><div class="video-container"><iframe width="100%" height="380" src="//www.youtube.com/embed/Gz4q3w0QyzM" frameborder="0" allowfullscreen=""></iframe></div>

Success of Serbian Food Sector at Gulfood Fair 2024 in Dubai

Paris, June 6thMarko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS), participated as the sole representative of Serbia and the region at the first European Negotiators’ Conference, organized by the Sorbonne University in Paris under the leadership of renowned professor Francesco Marchi, one of the leading experts in the field of negotiation.
At this prestigious gathering, which brought together top professionals from around the world – experts in negotiation, lobbying, and crisis management – Čadež presented positive examples from Serbia and spoke about how the country manages to maintain strong economic and diplomatic relations with the European Union, the United States, China, and other Asian countries amid highly complex global circumstances.
“It was a great honor to represent Serbia and to demonstrate how, through successful negotiation and appropriate economic policies led by the President and the Government of Serbia, our country manages to stay connected with all key global actors and achieve economic growth,” Čadež emphasized.
He also announced that in October, specialized workshops for domestic businesspeople will be organized in Serbia, in cooperation with leading European negotiation experts.
“Furthermore, discussions have already begun on organizing a major international negotiation conference in Belgrade in 2026,” Čadež revealed.

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Čadež at the European Negotiators' Conference at the Sorbonne

Serbian Chamber of Commerce with the support of Osaka Chamber of Commerce, JETRO and Japanese – Serbian Business Alliance in Serbia organizes a special event dedicated to presenting Serbia’s growing investment potential, strategic sectors and opportunities for bilateral economic cooperation with Japanese companies.&nbsp;&nbsp;
Thanks to the demanding economic reforms implemented in recent years, Serbia has positioned itself as one of the most important investment destinations in Central and Eastern Europe. The country has recently acquired an investment rating from Standard & Poor's. Serbia has proven to be a reliable partner and solution provider for some of the leading Japanese companies in the automotive industry, such as Nidec, Toyo Tires, and Yazaki. Serbia is also selected to host the Specialized EXPO 2027 in Belgrade.&nbsp; The conference will be attended by Mr. Sinisa Mali, First Deputy Prime Minister and Minister of Finance of the Republic of Serbia and Mrs. Jagoda Lazarevic, Commissioner-General for Expo Osaka 2025 and Minister of Internal and Foreign Trade of the Republic of Serbia. Also, there will be an opportunity to hear positive experience from Japanese investors that already work in Serbia.&nbsp; After the conference, there will be an opportunity for the visit of Serbian Pavillion and networking.&nbsp; Please join us at this valuable opportunity to meet and gather more information about the prosperous business opportunities in Serbia.&nbsp;
CLICK BELOW to DOWNLOAD&nbsp;<a href="https://en-api.pks.rs/storage/assets/Invitation letter for Japanese companies eng.pdf">Invitation letter for Japanese companies eng.pdf</a>
&nbsp;<a href="https://en-api.pks.rs/storage/assets/Investment Conference Japan Agenda eng.pdf">Investment Conference Japan Agenda eng.pdf</a>

Investment Conference Expo Osaka 2025

A business delegation from the Chamber of Commerce and Industry of Serbia (CCIS) visited Brittany from June 2 to 4, where the Business Forum titled "Opportunities for Business and Partnerships Between Serbian and French Companies from Brittany" was held at the Brittany Chamber of Commerce in Rennes. <div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Bretanja 3_960x720.jpg" id="image-tag-1749132228371" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1729"></div>
The Forum was organized in cooperation with WTC Brittany, the MEDEF association, the Regional Chamber of Commerce, and the Public Investment Bank BPI France. As Brittany is the largest agricultural region in France, the focus was placed on cooperation in agriculture and livestock farming.
The Forum was opened by Xavier Migeot, President of the regional MEDEF association, and Veljko Jovanović, Advisor to the President of CCIS. Maria Nestorović addressed the participants on behalf of the Embassy of Serbia in France. Participating on the French side were companies from the region, while the Serbian delegation included companies such as Meggle, Bio Vita, Agro Domestika, Vet Plus, and Nedeljković Meat Industry.
Following the forum, which gathered around 30 participants, the CCIS delegation also visited some of the region's leading French companies, including Groupe Roullier, Innoval, Windfarm, and the farm Le Gaec du Lagot.
The greatest potential for cooperation lies in the field of livestock farming, and joint projects in technology transfer and knowledge exchange have been announced.

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New Steps in Cooperation Between Serbian and French Companies from Brittany

A kick-off meeting held in Naples officially marked the launch of a three-year INTERREG project titled “Promoting the Use of Renewable Hydrogen for a Sustainable and Greener Europe – PRHyUS”.
The PRHyUS project aims to promote the use of renewable hydrogen, thereby accelerating the energy transition, reducing greenhouse gas emissions, and supporting the goals of the European Green Deal. The Chamber of Commerce and Industry of Serbia (CCIS) is participating in the project as part of an international consortium that includes partners from Italy, Germany, Poland, France, Belgium, Bosnia and Herzegovina, Romania, and Serbia.
According to Dušan Stokić, Head of the Environmental Protection Unit at CCIS and one of the project experts, the initiative focuses on increasing the demand for renewable hydrogen, fostering the development and deployment of hydrogen technologies in high-emission sectors, such as industry, mobility, and household heating. At the same time, the project plans to strengthen cooperation among public authorities, local administrations, industry stakeholders, and the academic and scientific communities to ensure the long-term and sustainable use of these technologies.
The project also includes the development of policy guidelines for decision-makers and businesses, the creation of digital tools to assess the impact of hydrogen use, and contributions to policy-making for integrating hydrogen into regional energy strategies. Additionally, PRHyUS aims to enhance transnational cooperation and facilitate the exchange of best practices among partners.
Ultimately, the PRHyUS project seeks to contribute to energy security, reduce dependence on fossil fuels, stimulate investment in hydrogen technologies, and strengthen regional economies across Europe, aligning with the vision of a climate-neutral continent.
 
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INTERREG Project PRHyUS on Renewable Hydrogen Usage Launched

The Comprehensive Economic Partnership Agreement between Serbia and the United Arab Emirates (UAE), which came into force on June 1, opens up an important and highly promising market in the Gulf region for Serbian companies at a higher level. This agreement is expected to bring new partnerships and business opportunities to the Serbian economy, while also expanding cooperation in the services sector, from logistics to ICT, it was&nbsp;highlighted today at the presentation of the agreement at the Chamber of Commerce and Industry of Serbia (CCIS). Over the next three years, nearly 80% of the products covered by the agreement are expected to be traded under a free trade regime.

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According to Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, the Economic Partnership Agreement between Serbia and the UAE is the first of its kind that Serbia has signed with any country in terms of scope and areas of cooperation, and it holds great strategic significance for the country.
Čadež emphasized that the agreement brings a new quality to the relations between the two nations and opens a new chapter in cooperation, not only in free trade of goods but also in significant liberalization of the services sector. The first to feel the impact of the agreement, he said, will be Serbian producers of agricultural and food products, who are already present in the UAE market and have established contacts with local buyers.
The business community anticipates the creation of conditions for full implementation of the agreement, particularly regarding the provision of halal certification for a range of products, from the meat industry to cosmetics and pharmaceuticals. Čadež announced that the CCIS will be actively involved in addressing these issues.
“Major steps have been taken, and major potential lies ahead. It is up to us, as the business community, to bring these agreements to life through new contracts,” Čadež said, inviting all interested companies to contact the CCIS representative office in Dubai for key information.
“The agreement with the UAE is part of a new generation of trade agreements that cover not only goods but also the liberalization of services. This will undoubtedly be of interest to many companies operating in areas such as telecommunications, logistics, and business services,” said Jagoda Lazarević, Minister of Internal and Foreign Trade in the Government of Serbia. She noted that trade in goods between the two countries remains relatively modest, amounting to around 200 million USD, while trade in services is significantly more developed, exceeding 600 million USD.
“When you look at both segments&mdash;goods and services&mdash;the total trade volume is slightly over 800 million USD, which is already a substantial figure with potential for significant growth. Upon entry into force, the agreement immediately covers more than 60% of products under the free trade regime,” explained Lazarević.
She added that the agreement features shorter timelines for phased tariff reductions, so that in three years, an additional 15% of products will be duty-free, with full liberalization expected in the fifth year of implementation.
The minister also expressed expectations that the agreement will positively impact the inflow of new investments. “I believe that through partnerships like this one with the Emirates, we will have mutual and long-term intensive economic cooperation that fully reflects the excellent political relations between our two countries,” Lazarević stated.

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Ahmed Hatem Al Menhali, the UAE Ambassador to Serbia, said that the agreement reflects a mutual commitment to strengthening economic ties and expanding trade cooperation between Serbia and the UAE.
He emphasized that the agreement is not just about trade, but also serves as a bridge connecting people, economies, and shared visions. It offers a platform for investment and cooperation in various fields, including water management, logistics, digital innovation, and tourism.
“The UAE remains committed to building partnerships based on mutual respect and shared goals. Serbia is a key partner in that vision, and we believe there is significant room to deepen our cooperation,” concluded the UAE Ambassador.

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A New Opportunity to Strengthen Business Ties Between Serbia and the UAE

“The United Kingdom is one of Serbia's most significant partners, both economically and technologically. For years, it has ranked among the top three partners in service trade, immediately after Germany and the United States,” said Mihailo Vesović, Deputy President of the Chamber of Commerce and Industry of Serbia, at the First British-Serbian Technology Conference held today at the Science and Technology Park in Novi Sad.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/20250529_100534.jpg" id="image-tag-1748597030586" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1717"></div>
The conference brought together over 250 participants and more than 20 British companies from the fields of information and communication technologies, financial services, cybersecurity, and digital innovations. Discussions focused on the application of new technologies, particularly artificial intelligence in the economy, as well as opportunities to enhance cooperation between Serbia and the United Kingdom in the area of digital transformation.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/20250529_103731_960x720.jpg" id="image-tag-1748597046899" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1718"></div>
Vesović emphasized that the Serbian ICT sector currently accounts for about 40% of total service trade with the UK, predominantly through software exports. Total service exports to the UK have exceeded €1.5 billion, with Serbia achieving a surplus of €386 million.
Software exports have closely approached the total goods exports of all Serbian products to the UK, which amounted to €430 million in 2024.
The importance of bilateral cooperation in the fields of technology, innovation, and education was also highlighted by Lord Ranger, Chairman of the British-Serbian Chamber of Commerce; Prof. Dr. Mihailo Jovanović, Director of the Office for IT and eGovernment; British Ambassador to Serbia Edward Ferguson; and Chris Barton, the UK’s Special Trade Envoy for Europe.During the conference, a new professional development program from the University of Cambridge was presented, aimed at startups and innovators from Serbia.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/20250529_132252_960x720.jpg" id="image-tag-1748597068278" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1719"></div>
The conference was organized in collaboration with the British-Serbian Chamber of Commerce (BSCC), the Chamber of Commerce and Industry of Serbia (CCIS), and the British Embassy in Belgrade.

Technologies at the Heart of Serbia–UK Cooperation

Tourism and agriculture represent promising sectors for strengthening economic cooperation between Serbia and Zambia. Zambia’s intention to participate in the specialized exhibition EXPO 2027 provides additional motivation for the development of bilateral activities. This was highlighted during a meeting between Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia (CCIS), and Mulambo Haimbe, Minister of Foreign Affairs of Zambia, as well as John Shimbela, Advisor to the President of Zambia.
At the meeting held at the CCIS, Vesović emphasized that EXPO2027 is a key opportunity to lay the foundations for stronger economic cooperation. "If we use the next two years to participate jointly in trade fairs and business forums, we can significantly advance our bilateral relations," said Vesović, adding that the Chamber will provide full support for the arrival of a Zambian business delegation and facilitate its connection with the Serbian economy.
Foreign Minister Mulambo Haimbe presented Zambia’s strategic development priorities, focusing on strengthening economic stability, developing infrastructure, and positioning Zambia as a regional hub for trade and investment, despite its lack of direct maritime access. He highlighted the importance of natural resources, particularly critical minerals such as cobalt and nickel, as well as the significant potential in agriculture, where a well-developed scientific and research base already exists.
Tourism was pointed out as one of the most promising sectors for cooperation, given that Zambia is home to 20 national parks, including the world-famous Victoria Falls among its top tourist attractions. To strengthen tourism cooperation, it was proposed that Zambia present its tourism offer at the next International Tourism Fair in Belgrade.
In 2024, foreign trade between Serbia and Zambia amounted to 2.32 million US dollars. Serbia exported goods worth 2.25 million dollars to Zambia, primarily electric motors, wooden furniture, and specialized equipment. In return, Serbia imported goods worth 71.9 thousand dollars from Zambia, mostly consisting of cut flowers and seeds of various types of vegetables.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00735-21.jpg" id="image-tag-1748419500724" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1715"></div>

Tourism and Agriculture – Promising Sectors for Cooperation Between Serbia and Zambia

The Chamber of Commerce and Industry of Serbia (CCIS) organized the participation of over 40 companies and brands from Serbia, as well as the presentation of the Novi Sad Science and Technology Park at the 4th China–Central and Eastern European Countries (CEEC) Expo and the International Consumer Goods Fair, held in Ningbo, China.&nbsp;

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This year, the fair, which is&nbsp;one of the most important events for exporters from the region, was significantly expanded to include segments dedicated to the promotion of innovation, investment stimulation, and participation of nine European countries.
During the event, the Chamber of Commerce and Industry of Serbia was presented with an award for its contribution to the development of economic cooperation between China and Serbia. The award comes as recognition to the CCIS as a key partner in institutional and business cooperation between the two countries, within the China–CEEC cooperation mechanism. The award was accepted on behalf of the CCIS by Jovana Majstorović, Head of the Center for Asia, the Russian Federation, and the Commonwealth of Independent States.

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As part of the fair, the annual meeting of the China-CEEC Business Council was also held, organized by the City of Ningbo and Zhejiang Province. Representatives of business associations from China and Central and Eastern European countries discussed new opportunities for trade growth, strengthening supply chains, enhancing cooperation in the green economy sector, and promoting further mutual economic cooperation.

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Jagoda Lazarević, Minister of Domestic and Foreign Trade, who led the Serbian delegation, emphasized that Serbia has been very active in all areas of cooperation within the China–CEEC framework since its establishment. She underlined Serbia’s commitment to strengthening collaboration with both China and Central and Eastern European countries. Remarks were also delivered by Mr. Yu Jianlong, Vice President of the China Council for the Promotion of International Trade (CCPIT), Mr. Staša Košarac, Deputy Prime Minister of Bosnia and Herzegovina, and Mr. Atanas Zafirov, Deputy Prime Minister of Bulgaria.
Ningbo and Zhejiang Province continue to actively develop the cooperation platform with CEE countries based on the “three main destinations” principle: as a gateway for CEE goods to enter the Chinese market, a hub for two-way investment and cooperation between China and CEE countries, and a platform for cultural exchange. The Chamber of Commerce and Industry of Serbia will continue to actively participate and fully realize the potential of cooperation in all three priority areas.

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The Ningbo fair, which runs until May 25, aims to enhance trade and economic cooperation between China and the countries of Central and Eastern Europe. It serves as a platform for showcasing distinctive products from European countries, expanding China’s imports from the region, and promoting trade.
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Foto: Zhonqun Wang

CCIS Awared for Contribution to Economic Cooperation Between China and Serbia 

At Serbia's national pavilion at the GITEX Europe fair in Berlin, a Partnership Agreement was officially signed today between the Chamber of Commerce and Industry of Serbia and the organizers of the world’s largest technology fair, GITEX Global, held every October in Dubai. Serbia’s partnership at this year’s GITEX Global was formally confirmed on this occasion.
The agreement was signed by Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, and Trixie LohMirmand, founder of GITEX Global, at the Serbian pavilion, in the presence of 22 innovative Serbian startup companies participating at GITEX Europe &mdash; the first European edition of this prestigious event &mdash; with the support of the CCIS.
Partnering with the world’s largest tech fair &mdash; GITEX &mdash; means a great deal for Serbia. We are recognized as a country that creates strong solutions, that is dynamic and innovative. Serbia did not become a GITEX partner by chance &mdash; we’ve been present at the fair in Dubai for years, and over the past two years, we’ve worked intensively on this partnership,” said Marko Čadež, President of the CCIS, after the signing. He emphasized that the collaboration with the organizers has enabled numerous innovative Serbian companies to showcase themselves on the global stage, from Singapore and Morocco to Europe.
“Today we are in Berlin, at the major GITEX Europe event, and in October we’ll be in Dubai as a partner country. We are continuing to develop excellent projects and further strengthen Serbia’s international tech positioning. Thank you, Trixie, for the collaboration over the past two years,” Čadež added.
“We are thrilled that Serbia will be our future digital partner at GITEX Global, the world’s largest startup and tech event. GITEX deserves a partner like Serbia &mdash; a country with a bright digital future. Your digital economy is expanding in all directions &mdash; from the IT sector and STEM education to diversity and innovation, where you are leading compared to the rest of Eastern Europe,” said LohMirmand.
She specifically praised the results of Serbian startups, noting that one of them took third place at GITEX in Singapore, considered the most competitive market in the field of innovation and artificial intelligence.
“Your teams and products inspire us to expand into new global ecosystems. We will continue to collaborate and promote your startups around the world,” LohMirmand stated.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/IMG_4612.jpg" id="image-tag-1747985676877" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1700"></div>

 GITEX Global Deserves a Partner Like Serbia

The Chamber of Commerce and Industry of Serbia (CCIS) welcomed a delegation from Nigeria’s National Institute for Security Studies (NISS), visiting Serbia to explore its economic potential and business environment.
The delegation was received by Mihailo Vesović, Deputy President of CCIS, who emphasized the importance of strengthening economic cooperation between Serbia and Nigeria, Africa’s largest economy.
Discussions focused on collaboration opportunities in key sectors including energy, information technologies, and mechanical engineering.
Although Nigeria’s economy remains heavily reliant on oil exports, accounting for 90% of its exports and about 60% of budget revenues, the country is pursuing economic diversification. Efforts are focused on agriculture, FinTech, manufacturing, and telecommunications.
As part of a global benchmarking initiative, Nigeria selected 19 countries to serve as case studies for its diversification strategy. Serbia was recognized for its strong macroeconomic management, investment growth, and economic performance.
According to Serbia’s Statistical Office, bilateral trade between Serbia and Nigeria reached $22.3 million in 2024, with Serbian exports accounting for $21.5 million. In Q1 2025, trade volume tripled compared to the same period last year, reaching $4.8 million, driven primarily by a surge in Serbian exports.

​Nigerian Delegation Visits Chamber of Commerce and Industry of Serbia – Serbia as a Model of Good Practice

Thanks to its strong cooperation and successful participation in major tech exhibitions, Serbia has been selected as the partner country at GITEX Global in Dubai, one of the world’s largest technology events. The announcement was made by Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS), in a live appearance from Berlin on the morning program of Radio Television of Serbia (RTS).
“This is a major recognition for us. It confirms that, over years of collaboration, Serbia has been recognized as a country that creates high-quality solutions and whose innovative companies can compete&mdash;not just in Europe or the region, but globally,” Čadež stated. He is currently leading a Serbian business delegation at GITEX EUROPE 2025 in Berlin, where 22 Serbian startups are presenting their solutions at the national pavilion from May 21–23.
According to Čadež, these types of expos are a unique opportunity for Serbian companies to showcase their innovations, gain access to investors, and enter new markets. He emphasized that the main goal is connecting Serbia’s innovation-driven economy with traditional industry, which is essential for competitiveness and survival in global markets.
“It’s important for innovative companies to grow big enough to offer their solutions to large, traditional industries&mdash;those are the systems that need to stay competitive globally,” Čadež explained.
In an era where new technologies level the playing field between large and small, developed and developing countries, creativity and innovation are what stand out. “If you're looking for fast, creative, and high-quality digital solutions&mdash;whether for your company, your product, or your operations&mdash;Serbia is the right place,” Čadež affirmed.
Responding to a question about the atmosphere at the fair and interest in Serbian companies, Čadež shared that three Serbian startups made it to the semifinals of the competition for top solutions&mdash;a great success in itself. The Serbian pavilion has been a hub of continuous meetings with investors and major companies interested in innovation.
Reflecting on recent business agreements reached at GITEX Asia in Singapore, he noted that international outreach is essential for Serbian startups to scale their solutions for global markets.
“This is exactly what the CCIS is doing&mdash;through GITEX, Web Summit, and other platforms and programs. Through the ‘Scale Up’ program, we help startups develop their products, connect early with traditional industries, test their solutions, and, if successful, scale them up,” he explained.
In parallel, CCIS works with the Serbian government on creating a supportive digitalization framework. Čadež highlighted that Serbian startups can access the State Data Center and supercomputers to test their solutions&mdash;something only a few countries in Europe offer.
“The new innovation ecosystem doesn’t just mean giving someone a workspace&mdash;it means providing the infrastructure and connecting them with business partners,” he said.
He also spoke about organizing GITEX within EXPO 2027 in Belgrade and efforts to establish Belgrade as a global hub for the world’s top tech companies.
Regarding cooperation with Germany, Čadež noted that the recent change in government has opened up opportunities for stronger collaboration, not only through new investments but also in addressing global challenges in energy, modernization, and digital transformation.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00356.jpg" id="image-tag-1747916035905" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1696"></div>

 Serbia selected to be the Partner Country at GITEX Global in Dubai

The Chamber of Commerce and Industry of Serbia, as the license holder of WTC Belgrade (World Trade Center Belgrade), and the company MDC d.o.o. Sarajevo, the license holder of WTC Sarajevo, signed a Memorandum of Understanding aimed at enhancing bilateral cooperation and strengthening capacities to support export-oriented companies from Serbia and Bosnia and Herzegovina.
The Memorandum was signed by Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia, and Edin Sefo, Director of MDC d.o.o. Sarajevo. Through this partnership, both parties become part of a broader cooperation platform within the global World Trade Centers Association (WTCA) network, to promote international trade and attract foreign investments more effectively.
The Memorandum foresees the joint organization of business forums, trade fairs, and networking events, as well as visits of business delegations and the organization of B2B meetings. The partners will utilize their international networks to support attracting foreign investment projects and enable companies from Serbia and Bosnia and Herzegovina to participate in international events.
The Memorandum also includes the exchange of information on market trends, current regulations, business environments, and promotional materials, as well as the joint development of a platform for providing international trade services in one place. It also envisions mutual coordination and support in addressing urgent economic and trade challenges.
This agreement reaffirms both parties' commitment to strengthening regional cooperation and international positioning, with the aim of creating a more favorable environment for economic development and export growth.

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