Serbian Startups at VivaTech in Paris: Innovations from Serbia Presented to Global Investors and Technology Leaders

A delegation of Serbian startups and IT companies made its debut at Viva Technology (VivaTech), one of the world's most prominent events dedicated to innovation and advanced technologies, held in Paris from June 17 to 20. This prestigious event brought together more than 14,000 startups, 3,500 exhibitors, 3,600 investors, and over 180,000 visitors from more than 170 countries worldwide.

Ten startups and technology companies showcased their solutions at the Serbian national pavilion: Matis, Panio, 3D HealTech, DEX, Angylynx, Knjiga Priča, Pixels:2Pixels, DiraTech, HUB201, and Grape. Throughout the four-day event, they had the opportunity to present their innovations to investors, corporate partners, and potential clients from across the globe.

The achievements of the Serbian delegation further highlighted the strength of the country's innovation ecosystem. Startup 3D HealTech won the award for the Best MedTech Startup in the Alpes–Côte d'Azur region, while DiraTech was the only Serbian startup participating at this year's VivaTech with the support of the European Innovation Council (EIC), the European Union's flagship institution for funding and supporting high-tech companies.

"The Chamber of Commerce and Industry of Serbia brought Serbian startups and technology companies to VivaTech for the first time to demonstrate that Serbia has much more to offer than traditional outsourcing services. Our goal is to present Serbia to international investors and partners as a country of innovation, talent, and companies developing products for global markets. Events like VivaTech open doors to new investments, partnerships, and international market expansion for our companies," said Ivana Adamović, Advisor to the President of the Chamber of Commerce and Industry of Serbia.

This year's VivaTech gathered leading global technology companies, including Google, Microsoft, Amazon Web Services, NVIDIA, Meta, Salesforce, and LVMH, as well as numerous businesses at the forefront of artificial intelligence, robotics, biotechnology, and green technologies.

Members of the Serbian delegation had the opportunity to attend presentations and discussions featuring some of the most influential figures in the global technology ecosystem, including Jeff Bezos, along with company founders, investors, and experts shaping the future of technological innovation.

Serbia's participation at VivaTech represents an important step in increasing the international visibility of the country's innovation ecosystem and confirms that Serbian startups can compete on equal footing on the world's largest technology stages. At the same time, it creates new opportunities for attracting investment, building international partnerships, and further positioning Serbia as one of the fastest-growing hubs for innovation and technology entrepreneurship in this part of Europe.

Photo: Marija Kovačević