Serbian Medical Economy at the World Exhibition in Dubai

More than 130 businessmen and 70 companies from the Medical and Pharmaceutical sectors are participating in Expo 2020 Dubai until February 5th, with the aim to promote achievements and innovations within the 7th thematic week dedicated to health. The Serbian business delegation includes our manufacturers and distributors of medical devices, dietary supplements, cosmetics, companies engaged in research and innovation in the field of health, as well as rehabilitation centers. With the aim of presenting the best potential, an investment conference dedicated to investing in spas and medical tourism in Serbia will be held.

This thematic week at the World's Fair is a great opportunity for our medical economy to present itself to the world, get acquainted with innovations and trends in the global market, and connect with business partners from the United Arab Emirates (UAE) and other countries participating in the Expo", points out Mirjana Vučićević, Secretary of the Association of Pharmaceutical and Medical Economy of the Chamber of Commerce and Industry of Serbia  (CCIS). Dubai and the UAE are a logistics hub for the Middle East, Africa, and Southeast Asia that "serves" billions of consumers, which is a great opportunity for our companies in the field of health to successfully position themselves in these markets, but also attract investors to Serbia, added Vučićević.

Apart from representatives of the economy, at Dubai are present representatives of the Development Agency of Serbia and more than 20 professors and scientists, 14 higher education institutions and institutes, including the Faculty of Pharmacy and Biology from Belgrade, Faculty of Medicine from Kragujevac, Institute for Multidisciplinary Research, Institute for Biological Research "Siniša Stanković", Institute of Molecular Genetics and Genetic Engineering and others.
Our highly qualified and specialized laboratories for technical testing and analysis in the pharmaceutical industry, reference laboratories for microbiological and molecular diagnostic RT-PCR testing, orthodontic laboratories will also use the opportunity for promotion and business arrangements.

Participation in "Expo 2020 Dubai" our businessmen began with a visit to the Business Hub of Serbia, where they got acquainted with the business culture of the Middle East, business conditions, and opportunities in these markets through presentations by representatives of the Chamber of Commerce and Industry of Serbia and successful business people from Serbia in the UAE.