
Nine companies ranked among Serbia’s leading domestic IT and technology firms, along with the Mihajlo Pupin Institute, presented their work today to representatives of the Dubai Chambers at the round table “Tech & Innovation Exchange,” organized in Belgrade by the Chamber of Commerce and Industry of Serbia (CCIS).
The President of the CCIS, Marko Čadež, stated that Serbian IT companies are recognized as high-quality partners in the field of software and digital solutions, including in Dubai, which is why the delegation of the Dubai Chambers came to Belgrade with the aim of expanding cooperation.
“Many of our companies already have representative offices in Dubai and operate not only on the market of the United Arab Emirates, but also on other global markets. Precisely for this reason, we wanted to focus on deepening the partnership with the Dubai Chambers,” Čadež emphasized.
He noted that the goal of today’s meeting was to present concrete solutions that Serbian IT companies can offer for joint projects already being developed in Dubai, primarily in the areas of logistics, air transport, and infrastructure.
Čadež stressed that the mission of the CCIS is to support innovative companies from Serbia, as well as companies from the UAE, in opening their development and research centers in Serbia for the European market, bearing in mind the availability of a highly qualified workforce and a favorable regulatory environment.
He recalled that Serbia has strong infrastructure for the development of new technologies, such as the State Data Center in Kragujevac and two supercomputers, and that it is the only country in Europe, apart from Turkey, that has a Free Trade Agreement with the United Arab Emirates.
He added that the CCIS and Dubai are already successfully cooperating through the World Trade Centers Association (WTCA), one of the largest international trade organizations, bringing together around 100 countries and connecting more than 300 world trade centers, of which the Chamber of Commerce and Industry of Serbia is also a member.
“This is a strategic partnership related to the development of major trade fair events in Belgrade. We have already brought GITEX Global, the world’s largest technology fair, from Dubai, which will be held in Belgrade for the first time in 2027 as part of the EXPO exhibition, and subsequently over the next ten years,” Čadež said.

He added that cooperation is also expanding to include the largest food industry fair held in Dubai, which could, in the future, also have its European edition in Belgrade.
“Fairs in the fields of tourism, medicine, and real estate are also in preparation,” said the President of the CCIS. Čadež specified that around 150 companies with UAE capital currently operate in Serbia, while approximately 300 companies with Serbian capital operate in the United Arab Emirates.
The President of the Dubai Chambers, Sultan bin Saeed Al Mansoori, stated that there is significant room for enhancing cooperation in the field of IT and innovation.

“Artificial intelligence has recently become a priority for our country. We see it as a tool that various sectors can use to improve operations—from supply chains and logistics to healthcare. This is how we strengthen and safeguard our economy,” Al Mansoori said.
He stressed that the Dubai market is fully open to innovation and the digitalization of new projects, citing as examples the improvement of public sector services as well as the development of major infrastructure projects, including the construction of the world’s largest airport.
“Dubai is a global logistics hub, and we are particularly interested in innovations in the supply chain,” he emphasized.
Al Mansoori added that the Dubai Chambers can assist Serbian IT companies in connecting with potential partners and becoming involved in concrete projects in Dubai.
Leading domestic and internationally oriented IT and technology companies presented themselves to the Dubai business delegation, covering a wide range of areas—from software development and digital transformation, through artificial intelligence and data analytics, to cybersecurity and communication systems.
The event was organized during the two-day visit of the Dubai Chambers delegation to Serbia, as part of the “Growth Corridors” trade mission.
(Source: Beta)
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