Serbian Companies had Record Participation at the World’s Largest Food Industry Fair – ANUGA 2025

The world’s largest food industry fair, ANUGA 2025, has officially opened in Cologne, with Serbia participating with a record 42 companies, exhibited across two national pavilions in halls dedicated to finished and frozen products.

The participation of Serbian companies at this prestigious global event is traditionally organized by the Chamber of Commerce and Industry of Serbia (CCIS) and the Development Agency of Serbia (RAS), which, for years, have been supporting the internationalization of domestic companies and helping them access demanding and highly competitive global markets.

At the national pavilion in the Finished Products Hall, from October 4–8, 24 Serbian companies are presenting their products: AGRANELA (Valjevo), BENLIAN FOODS (Niš), BUDIMKA (Požega), CMANA (Krnjevo), CANDY RUSH (Belgrade), CALIBRO (Topola), ES KOMERC (Prijepolje), FIDELINKA SKROB (Subotica), FRUTORGA (Prokuplje), INTERFOOD 60 (Čačak), MEDOMIX (Petrovaradin), MIN COMMERCE (Belgrade), MITSIDES POINT (Sremska Mitrovica), MIX TRADE (Kulpin), MORAVKA PRO (Leskovac), MTM SIRELA (Preljina), MINELA (Batočina), NS BOMI (Obrenovac), PIP NOVI SAD (Novi Sad), SWEET FIT (Belgrade), TARTUFI SR (Belgrade), TISACOOP (Kanjiža), YUMIS (Niš) and ZDRAVO ORGANIC (Selenča).

These companies are showcasing a wide range of products, including: honey and honey-based dietary products, 100% natural fruit and vegetable juices, jams (including organic and sugar-free varieties), organic pasta, pickled vegetables, ajvar, dried fruits and mushrooms, fruit concentrates and purées, confectionery, fruit-filled strudels, tea biscuits, chocolate-coated fruits, oatmeal, chocolates, hazelnut and pistachio spreads, fruit desserts and drinks for children, protein porridges and spreads, as well as truffle-based products.

In the Frozen Food Hall, 18 companies are representing Serbia: AGROPARTNER (Lučani), COJA PROMET (Žitkovac), DON DON (Belgrade), ITN GROUP (Zemun), MASTER FRUIT (Belgrade), FRIGLO (Sutjeska), FRIGO-PAUN (Požega), FRUCOM FOOD (Arilje), HOMEMADE COMPANY (Belgrade), INNOVEAT (Novi Sad), COLD STORAGE PANTELIĆ (Kraljevo), LAKI (Arilje), SWEET HOUSE EXCLUSIVE (Sopot), DBA PROMET (Arilje), MAMBIKOM AGRAR (Belgrade), STAMEVSKI (Stara Pazova), JUGOTRADE (Arilje) and SICOBERRY (Kraljevo).
Their product range includes frozen fruits and vegetables, fruit purées and toppings, as well as frozen cakes and pastries.

The goal of Serbia’s participation is to promote and further strengthen exports of the Serbian food industry to the German and EU markets, recognizing ANUGA’s significance as the world’s leading trade fair in this field. At the same time, the fair provides an opportunity for domestic companies to gain insights into the latest industry trends, technologies, buyers, suppliers, and to evaluate their competitive position on the global market.

During the five-day fair, Serbian exhibitors will hold numerous meetings with potential buyers, distributors, and partners, further solidifying Serbia's position as a serious player on the global food market. A large number of business contacts, preliminary agreements, and new export initiatives are expected to result from the event.

The fair takes place at the Koelnmesse GmbH exhibition complex, spanning over 284,000 square meters. Organized biennially, ANUGA serves as the central meeting point for all global food industry stakeholders. It features ten thematic segments, each dedicated to specific product categories – from finished products, dairy, and frozen foods, to meat products, organics, beverages, bakery goods, hot drinks, and alternative foods.

ANUGA 2025 also hosts a number of conferences and side events. A particular highlight this year is the “Anuga Taste Innovation Show”, presenting the most innovative products in the food industry with an emphasis on sustainability, nutritional value, and creativity in product development. Key trends in focus include sugar reduction, avoidance of artificial ingredients, alternative proteins (from algae, insects, and fungi), superfoods, gluten-free products, and the revival of ancient grains.

This year’s fair also places a special emphasis on KOSHER and HALAL products, responding to the growing demand in both Eastern and Western Europe. Companies holding these certifications enjoy an advantage in positioning and entering new markets. For the first time, a specialized Halal Conference will be organized within the fair.

The official partner country of ANUGA 2025 is Korea, highlighting the global rise of K-Food and its growing influence on the international culinary scene, fueled by the worldwide popularity of Korean culture and K-pop.

For information on the upcoming and past fairs as well as the catalog of exhibitors, please follow fairs.pks.rs.  

Photo: Jovanka Ćalina