Serbian apple producers will be showcasing their export offerings for the first time at the International Fair "Gulfood Green" in Dubai (UAE) from September 24 to 26. The participation of Serbian businessmen is facilitated by the Chamber of Commerce and Industry of Serbia (CCIS) with support from the "Trade Promotion East" project, implemented by the International Trade Center (ITC) and funded by the Government of Switzerland. "Gulfood Green" is a new fair taking place at the Dubai World Trade Center (DWTC), and the companies exhibiting their offerings within the National Pavilion of Serbia in Hall 3 include "Ćirić Agro MĐŽ", "COPA", "AgroCorp Duo", "Srbovoće", and "Mirax Agrar".

​Serbian Apple Producers for the First Time at the Gulfood Green Fair In Dubai

Switzerland is the sixth-largest investor in Serbia and the fourth-largest export market for the domestic IT industry, with significant potential for further deepening cooperation in mechanical engineering, railways, artificial intelligence, robotics, construction, and the pharmaceutical industry, said Mihailo Vesović, Deputy President of the Chamber of Commerce and Industry of Serbia (CCIS), at a meeting with a business delegation from the Swiss Confederation at the Palace of Serbia today.
The Swiss business delegation is visiting Belgrade as part of the two-day official visit of the President of the Swiss Confederation, Guy Parmelin, who was hosted by the President of Serbia, Aleksandar Vučić, on the occasion of the 110th anniversary of the establishment of diplomatic relations between Serbia and Switzerland.
“On the occasion of the visit of the Swiss President, we have a business delegation led by one of the most experienced teams representing their leading business associations, primarily in mechanical engineering, railways, pharmaceuticals, aviation, and the construction materials industry,” Vesović stated.
He emphasized that Swiss companies are interested in advancing innovation, technological, and scientific cooperation with Serbia, which boasts high-quality universities and skilled engineers.
“Switzerland is the sixth-largest investor in Serbia, and all prerequisites are in place for cooperation to reach an even higher level,” Vesović pointed out, adding that trade between the two countries exceeds one billion euros. He also noted that Switzerland is the fourth-largest export market for Serbia’s IT industry, following Germany, the United States, and the United Kingdom.
Christoph Mäder, President of Economiesuisse, the largest umbrella organization of the Swiss economy, highlighted the importance of strengthening ties through direct business engagement.
“The Swiss economy is largely composed of small and medium-sized enterprises. Many of them are export-oriented. Although relatively small, these companies are highly active within their niche markets,” Mäder said, stressing that the visit of the Swiss delegation presents an excellent opportunity to unlock cooperation potential between the two economies.
The meeting between Serbian and Swiss companies was also attended by the Minister of Construction, Transport and Infrastructure, Aleksandra Sofronijević, and the Minister of Internal and External Trade, Jagoda Lazarević. The potential of EXPO 2027 and the GITEX exhibition was also presented, alongside B2B meetings between Serbian and Swiss companies.

Vesović: Strong Potential for Cooperation with Switzerland in Innovation and Industry

Serbia and India are entering a new phase of economic relations, with a clear goal of increasing bilateral trade from the current approximately $130 million to as much as $1 billion within the next two to three years, while also strengthening business ties between their companies. This was stated by Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, and Ashish Saraf, Honorary Representative of the Chamber in India, during the “Čadež Talk” program.
Čadež emphasized that Serbia is rapidly building its position as a regional economic hub, with growing interest from global partners. “We are preparing a large business delegation from India to visit Belgrade, as well as organizing visits of Serbian companies to India. We have a concrete goal and a clear timeline&mdash;and we are beginning to work seriously toward achieving it,” Čadež stressed.
Saraf assessed that the target is achievable with strong institutional support and determination on both sides. He particularly highlighted the importance of establishing a direct flight route, which would position Serbia as a gateway for Indian companies entering Europe. “Serbia has the potential to become an important bridge to the European Union&mdash;geographically, economically, and logistically,” Saraf noted.
Speaking about Serbia, he pointed to visible strong development, especially in infrastructure, urban development, and the business environment. As a symbol of this transformation, he singled out the Belgrade Waterfront project, which he described as an example of modernization and the capital’s new image. “It is tremendous progress&mdash;a space that today looks like a small Dubai, well-organized, clean, and attractive for both living and business,” Saraf said.
He identified Serbia’s key advantages as an educated and motivated workforce, strong English-language proficiency, and competitive business costs. He added that Serbia offers significant opportunities in the tourism, technology, and manufacturing sectors.
The speakers agreed on the need to strengthen the presence of companies in both markets, as well as to improve mutual understanding of their potential. Saraf invited Serbian businesspeople to visit India and experience a market undergoing rapid transformation: “Don’t start with business&mdash;come and feel India first, because only then can you truly understand its opportunities.”
Artificial intelligence was also highlighted as one of the key drivers of global change. Saraf noted that AI is dramatically transforming the way people learn, do business, and function as a society, while also bringing challenges such as labor market transformation. “Progress is inevitable&mdash;it brings more knowledge and efficiency, but it also requires adaptation,” he said, pointing out that India, with hundreds of millions of smartphone users, is one of the key players in this process.
Speaking about India, Saraf assessed that it is not only developing but also actively shaping the future of the world, from technology to the global economy. Rising confidence, infrastructure development, and technological advancement have positioned India as an equal global player, with a decreasing need to look up to Europe as a model.
Reflecting on Europe, Saraf noted that it once represented a “role model” for Indian citizens, but that perception is changing. Today, he said, India offers its own “wow factor,” while Europe, unless it accelerates reforms and efficiency, risks becoming a “large museum.”
In the broader context of global change, the speakers highlighted growing uncertainty in the world economy and the need for greater self-sufficiency among countries. Saraf emphasized that success depends on mindset rather than the size of a country, and that smaller economies like Serbia can achieve significant progress through strategic partnerships.
A special part of the discussion was dedicated to entrepreneurship and personal development. Saraf stressed that it is often easier and more successful to start “from scratch,” as there is no fear of loss. “When you have nothing, you have everything to gain. That is the essence of the entrepreneurial spirit,” he concluded, adding that this path has shaped many of the world’s most successful leaders.

Serbia and India: A $1 Billion Trade Target and a New Era of Cooperation

Economic cooperation between Serbia and the Republic of South Africa (RSA) holds significant potential for strengthening in the fields of energy, mining, agriculture, and pharmaceuticals, it was stated today at a meeting between Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia (CCIS), and Alvin Botes, Deputy Minister of International Relations and Cooperation of the RSA.
The meeting participants agreed that additional momentum for cooperation could come from the potential opening of a CCIS representative office in South Africa.
“Cooperation with the entire African continent is very important to us, especially with South Africa, where we see strong potential for enhancing collaboration in energy, renewable energy sources, agriculture, pharmaceuticals, as well as in the ICT sector, construction, logistics, and other areas,” Vesović emphasized.
He noted that, in order to further advance economic relations, it would be important for a business delegation from Serbia to visit South Africa in the near future, to explore opportunities for joint investments and joint appearances in third markets with local business representatives.
Vesović also highlighted Serbia’s strategic position in the region, as well as the opportunities that will open up for South African businesses during the international exhibition Expo 2027.
Botes recalled the historical ties between South Africa and the former Yugoslavia, stressing the importance of building on these strong foundations to further develop economic relations between the Serbian and South African business communities. He particularly pointed out the potential for cooperation in energy, mining, the food industry, and other sectors, noting that in the coming period it is necessary to accelerate and concretize business ties between the two economies.
The Republic of South Africa is a developed market with vast mineral resources and a strong industrial base, serving as a hub for numerous international companies across various sectors. Key industries include steel production, construction, energy, and manufacturing, among others.

Serbia and South Africa Open a New Era of Cooperation: Energy and Mining in Focus

For the fourth consecutive year, Serbia is participating in the Vinitaly wine fair in Verona&mdash;one of the most prestigious and largest events of its kind in the world&mdash;with a clear goal: to strengthen the international position of Serbian wines and rakija and to promote the Wine Vision by Open Balkan fair, which will take place in Belgrade from October 10 to 12. At the Wine Vision by Open Balkan pavilion, more than 140 carefully selected wines and rakija from Serbia are being presented to the international professional audience in Verona from April 12 to 15.
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The selection of premium beverages has been prepared by the Serbian Association of Winemakers and Winegrowers and the Serbian Association of Rakija Producers, in cooperation with leading domestic wineries and distilleries, with the aim of showcasing the quality, authenticity, and diversity of Serbia’s offerings in one place. Through professionally guided tastings, visitors have the opportunity to explore indigenous grape varieties, contemporary styles, and the export potential of Serbian wines and rakija.
 Established in 1967, Vinitaly gathers more than 4,000 exhibitors and professional buyers from over 130 countries, making it one of the key global platforms in the wine industry. In such an environment, Wine Vision by Open Balkan continues to strengthen its international recognition. Cooperation with Vinitaly has developed as a partnership that includes the exchange of knowledge, business contacts, and active engagement of international buyers. As a result, an increasing number of Italian wineries participate in the Belgrade fair each year, while the partnership also ensures the presence of professional buyers from the Vinitaly network.
 “It is a particular pleasure that our country is presenting itself at this fair through the prestigious event ‘Wine Vision by Open Balkan,’ which is the result of the personal commitment of the President of Serbia, Aleksandar Vučić. This clearly demonstrates that Serbia has become a relevant player on the European wine map. Visitor interest in our wines is significant, and this success is the result of coordinated efforts by the Government of the Republic of Serbia, the Chamber of Commerce and Industry of Serbia, the Association of Winemakers and Winegrowers, and the Association of Rakija Producers. The state has provided substantial incentives for our winemakers and winegrowers, and we will continue to pursue new export arrangements and further develop Serbia’s wine sector,” said Dragan Glamočić, Minister of Agriculture, Forestry and Water Management of Serbia, during his visit to the Wine Vision by Open Balkan pavilion.
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“Direct contact with top-tier buyers and the opportunity for them to taste our wines and rakija are crucial for entering new markets and achieving tangible business results,” emphasized Igor Popović, Vice President of the Chamber of Commerce and Industry of Serbia. “At Vinitaly, we present a cross-section of the very best Serbia has to offer today&mdash;from indigenous varieties to authentic expressions of Serbian terroir. The strong interest of the professional audience confirms that our wines, like our rakija, have growing international potential,” said Stevan Rajta, Director of the Serbian Association of Winemakers and Winegrowers.
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In line with the regional concept of the initiative, wines from North Macedonia and Albania are also being showcased at the pavilion, further strengthening the regional identity and recognition of the wine offering.
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Photo: Ministry of Agriculture, Forestry and Water Management and Nina Mirković, Chamber of Commerce and Industry of Serbia

Serbia at Vinitaly: Strengthening the Global Position of Wines and Rakija and Promoting Wine Vision by Open Balkan

Serbia is a “quiet rising star of the Balkans,” an economy marked by stable GDP growth, rising wages, an employment rate exceeding 50 percent, strong fiscal stability, improving credit ratings, and growing exports and investment. Additional momentum is expected from EXPO 2027, with projected effects of around six billion euros, said Professor Luigi Rizzo.
The Vice President of Morgan Stanley, a professor at Columbia Business School, and a visiting lecturer at several global universities, Rizzo noted on his LinkedIn profile that Serbia today represents one of the most compelling development stories in Europe.
He emphasized that Serbia had long been “under the radar,” but now stands out as one of the most promising economies, with strong and visible growth momentum and solid economic fundamentals.
According to him, over the past five years, Serbia has achieved steady economic growth, alongside significant improvements in the labor market and continuous wage increases. At the same time, progress has been made in public finances, including a reduction in public debt and an improved credit rating.
Rizzo pointed out that Serbia remains one of the leading destinations for foreign direct investment in the region, while export growth further confirms the resilience and competitiveness of the domestic economy.
He particularly highlighted the importance of the upcoming EXPO 2027 event, which is expected to gather more than 120 countries and attract millions of visitors, generating significant economic effects in tourism, investment, and overall economic activity.
“Although challenges remain, the fundamentals are strong, and the energy in Belgrade is tangible. A quietly ambitious Balkan economy on the move,” Rizzo stated.
Professor Rizzo was a guest at a recent event organized by ESEM Business School and the Chamber of Commerce and Industry of Serbia, where he discussed current economic challenges, sustainable growth, and the role of new technologies in the modern business environment with Marko Čadež, President of the Chamber.
Photo: Boban Ristić

Professor Luigi Rizzo: Serbia is the Balkans’ Quiet Rising Star

International logistics company JUSDA Europe has officially launched its operations in Serbia by opening a new regional center in Zrenjanin, from which it plans to serve the entire Southeast European region. In doing so, Serbia continues to strengthen its position as a key logistics gateway between Europe and global markets.The company’s entry into the Serbian market was marked by a meeting in Belgrade between Petr Škoda, CEO of JUSDA Europe, and Marko Čadež, President of the Chamber of Commerce and Industry of Serbia. The main topic of discussion was Serbia’s growing role as a strategic hub for industry and logistics, as well as opportunities for further joint development in supply chains.
The newly established company, JUSDA SEE, headquartered in Zrenjanin, has already begun operations through a modern logistics center offering warehousing, transport, and comprehensive end-to-end supply chain solutions. The company is responding to increasing demand for nearshoring, faster delivery, and more resilient logistics across Europe.
“Serbia represents a strategic point for our further growth in Europe. Thanks to our new base in Zrenjanin, we can offer our clients faster and more flexible services, while supporting the development of efficient supply chains in the region,” said Škoda.
President Čadež welcomed JUSDA’s arrival on the Serbian market and expressed strong support from the Chamber of Commerce and Industry of Serbia for the company’s future development and activities in the country. According to him, JUSDA’s presence will positively impact the business environment in Serbia and strengthen industry across almost all sectors&mdash;from automotive and chemical to food production, particularly in the transport of fruits and vegetables.
The entry of JUSDA Europe sends a strong signal that Serbia is becoming not only a regional logistics center, but also an important hub connecting Europe with other markets. Serbia is developing its infrastructure and logistics capacities to attract new international flows of goods and become a key distribution point in the region and beyond. Projects of this kind strengthen Serbia’s ties with international markets, Čadež emphasized.
He particularly highlighted the importance of strengthening transport infrastructure, with a focus on the railway sector, in order for Serbia to meet the growing demands of logistics flows.
As a logistics partner within the Foxconn ecosystem, JUSDA provides solutions for a wide range of industries, including technology, automotive, retail, and manufacturing.
The opening of the center in Zrenjanin represents another step in the development of regional infrastructure and confirms the trend of bringing production and logistics closer to European markets. Serbia is increasingly positioning itself as a key hub for international trade and industry in Southeast Europe.
About JUSDA Europe
JUSDA Europe is a leading Czech logistics company with more than 25 years of experience in international transport and warehousing. It is part of the multinational Hon Hai Technology Group. The company is an internationally recognized provider of transport services, specializing in deliveries for the technology, automotive, retail, and industrial manufacturing sectors.
It operates across Europe, with a focus on Eurasian and American markets. In addition to transport by truck, rail, sea, and air, it offers warehousing capacities and customized solutions tailored to client needs. It has its own warehouses in Pardubice, Kutná Hora, Dašice, and Serbia. JUSDA Europe is certified according to ISO 9001, ISO 14001, ISO 45001, and TAPA A standards.

JUSDA Europe Opens Regional Center in Zrenjanin

The Chamber of Commerce and Industry of Serbia, in cooperation with the Commercial Section of the U.S. Embassy in Belgrade, organized a webinar dedicated to opportunities for Serbian companies in the U.S. market, with a focus on the SelectUSA program and support for the internationalization process.
Economic cooperation between Serbia and the United States is characterized by investments from American companies, which play a significant role in economic development and employment. The services sector, particularly the IT industry, has recorded strong growth and represents a key comparative advantage of Serbia, emphasized Marica Vidanović, Head of the Center for cooperation with North, Central, and South America and Australia at the Chamber of Commerce and Industry of Serbia.
The event brought together representatives of the domestic business community interested in entering one of the most competitive markets in the world, presenting key trends, challenges, and concrete opportunities for cooperation with U.S. partners.
Boris Popovski, representative of the Commercial Section of the U.S. Embassy in Belgrade, spoke about investment opportunities and business expansion in the United States, presenting the SelectUSA program as the central “one-stop-shop” platform of the U.S. Government. The program provides companies with access to relevant market information, support in understanding the regulatory framework, and direct connections with U.S. states and economic development organizations.
The SelectUSA Investment Summit (May 3–6, 2026, Washington, D.C.) was also highlighted as the most significant event in the United States dedicated to foreign direct investment, bringing together more than 5,500 participants from over 100 countries. The summit includes numerous expert panels, B2B meetings, exhibition space, and opportunities for direct networking with investors and institutional representatives, making it an important platform for establishing concrete business contacts and making investment decisions.
Aleksandra Mališić, representative of the Commercial Section of the U.S. Embassy in Belgrade, presented digital tools and resources available to companies, emphasizing that timely access to information, analyses, and advisory services enables more efficient identification of business opportunities, risk reduction, and a strategic approach to entering the U.S. market.
During the webinar, participants were also informed about current trade conditions and regulatory challenges, with an emphasis on the importance of continuously monitoring changes and carefully planning entry into the U.S. market.
The Chamber of Commerce and Industry of Serbia will continue to support domestic companies through information sharing, partner matchmaking, and the organization of international activities, inviting businesses to take advantage of available programs, including SelectUSA, to strengthen their presence in the U.S. market.Check for new webinars at Events Section&nbsp;<a href="https://pks.rs/dogadjaji">https://pks.rs/dogadjaji</a>

Gateway to the U.S. Market: Serbian Companies Explore Business Opportunities via SelectUSA

The Chamber of Commerce and Industry of Serbia (CCIS) today appointed Ashish Saraf, an Indian businessman, industrialist, and diplomat, as its Honorary Representative in India, said Marko Čadež, President of CCIS, following a meeting with the Ambassador of India to Serbia, Abhishek Shukla.
The appointment of Saraf, who serves as CEO of Saraf Group, as the representative of the Chamber of Commerce and Industry of Serbia in India will enable more intensive cooperation between the business communities of the two countries, as well as joint activities in third markets, Čadež emphasized.

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“There is enormous potential for cooperation between our two economies, and Serbia, as well as the entire region with around 22 million people, can in the future be very important for Indian companies seeking faster access to the European Union market,” said Čadež.
In the coming period, business forums between Serbian and Indian companies, as well as B2B meetings, will be organized, Čadež announced, highlighting that one of the key opportunities for strengthening bilateral economic cooperation lies in the establishment of direct flights between Serbia and India, as well as in simplifying procedures related to workforce mobility from India.
Ambassador Shukla emphasized that the goal is for bilateral trade between the two countries to reach one billion dollars within the next three years, adding that a well-known Indian IT company will open an office in Serbia in the near future.

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The meeting highlighted significant potential for cooperation between the two business communities in sectors such as fertilizer production, energy, pharmaceuticals, agriculture, defense industry, financial services, and ICT.
India represents one of the key emerging economic and geopolitical powers, with a population of over 1.4 billion and the status of the fastest-growing major economy in the world, with stable annual GDP growth of 6–7 percent. The Indian economy is characterized by strong import demand for raw materials, semi-finished products, industrial components, and high-quality food products, making it one of the most promising markets for diversifying Serbia’s exports.

​  Čadež: Ashish Saraf Appointed Honorary Representative of the Chamber of Commerce and Industry of Serbia in India

The Chamber of Commerce and Industry of Serbia (CCIS), in cooperation with Convestenics, is organizing the fourth edition of the “InterConnect 2026” conference, which will take place on April 28–29 at the Chamber of Commerce and Industry of Serbia, starting at 9:30 a.m.
The InterConnect BSM Matchmaking Conference has already established itself as an important platform for connecting businesses from Serbia and the region with international partners.&nbsp;
All interested companies can register for participation until April 24 via the following link<a href="https://www.interconnect-conference.com">https://www.interconnect-confe...</a>
This year, German companies seeking reliable suppliers and long-term partners include ZF Friedrichshafen AG, which is interested in cooperation in the automotive industry, as well as in railway technology, aerospace, and wind energy. KIRCHHOFF Automotive focuses on collaboration with companies in the automotive sector. The Villeroy & Boch Group offers cooperation opportunities in the production of ceramics, plastics, and metal components, while Mühlhoff Umformtechnik GmbH is looking for partners in metal processing and the automotive industry. GEDA GmbH is opening opportunities for cooperation with companies from the construction and industrial sectors.
“Following three successfully held conferences that attracted significant interest, we continue with a clear goal – increasing exports of domestic companies to Western European markets and creating new business opportunities for industrial manufacturers from the region. We believe that the InterConnect BSM Matchmaking Conference will once again open doors to new international partnerships and further strengthen the position of companies in the European market,” said Matthias Loidold, Director of Convestenics.
The conference will be structured into three key segments. After registration, participants will gain access to a secure B2B platform for scheduling meetings with international buyers, significantly increasing efficiency and the potential for concluding concrete business deals.
On the first day of the conference, following the opening session, five hours of intensive B2B meetings will take place, focused on direct connections between manufacturers and buyers, as well as assessing the potential for future cooperation.
On the second day, international buyers will have the opportunity to visit the production facilities of selected companies in Serbia. All registered companies will be considered for visits, while the final selection will be made by the buyers themselves, based on the meetings held and the level of interest expressed during the first day of the conference.
All interested companies are invited to take advantage of this opportunity for direct access to global supply chains and to enhance their business through international cooperation.

InterConnect 2026 – An Opportunity for Domestic Companies to Connect with German Partners

The foundation stone for an innovation center of Toyo Tire company was laid in Inđija, in the presence of the President of the Republic of Serbia, Aleksandar Vučić. On that occasion, he stated that this act also lays the foundation for a shared vision of Serbia and Japan's future and that the investment confirms Serbia’s position as a strategic hub from which markets worldwide can be reached.
The ceremony was also attended by Satoru Moriya, Executive Officer of Toyo Tire Corporation in charge of the technology sector; Jagoda Lazarević, Minister of Domestic and Foreign Trade; Bela Balint, Minister of Science, Technological Development and Innovation; and Maja Gojković, President of the Government of Vojvodina, as well as Atsushi Saito, a representative of the Embassy of Japan in Serbia, and representatives of the Municipality of Inđija and other relevant institutions.
The Innovation Center will serve as a key hub for advancing processing technologies. It will focus on developing new formulations and materials, designing materials and compounds, and conducting research and evaluating raw materials. In this way, the center will contribute to the further development of advanced manufacturing technologies. It will cover approximately 4,600 square meters and, thanks to its proximity to the factory and test track, will enable a fast and efficient process&mdash;from material development through tire production to vehicle testing&mdash;significantly accelerating product development and validation and shortening time-to-market.
“The opening of an R&D center within the Toyo Tire factory represents an important step for the industrial and technological development of the Republic of Serbia. This innovation center brings knowledge transfer and the application of the highest international standards, enabling domestic industry to integrate into global research and development flows. This positions Serbia as a participant in modern innovative industrial trends, not merely as a production base,” said Dragan Stevanović, Secretary of the Association for Chemical, Rubber and Non-Metal Industry of the Chamber of Commerce and Industry of Serbia.
Toyo Tire, which employs more than 11,000 people globally, began production in Inđija in 2022, where it currently employs around 630 workers and produces approximately five million tires annually. In 2019, the company established a development center in Germany, and together with technology centers in Japan and North America, built a global R&D network. To strengthen competitiveness in the European market, development functions are now being further concentrated in Serbia, where production and sales capacities are already in place. The new center is expected to begin operations in January 2027.

​  Foundation Stone Laid for Toyo Tire Innovation Center in Inđija

Serbia is ready to take the next major step in the development and application of artificial intelligence by creating a national AI platform and its own large language model (LLM) that will be used in everyday life and business. This was the key message of the conference “Application of Artificial Intelligence in Business in Serbia – From Idea to Model, on the Road to an LLM,” held at the Chamber of Commerce and Industry of Serbia.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00207-2_960x540.jpg" id="image-tag-1773412771899" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2095"></div>
“I feel much more comfortable when I am surrounded by people who understand where technology is heading and how we can apply it. The Chamber of Commerce and Industry of Serbia strongly supports the process of digital transformation, and software is already our main export product, worth €4.5 billion. Serbia is making serious investments in the infrastructure necessary for the development of artificial intelligence&mdash;from data centers to supercomputers. We are getting a second one, and by the end of the year a third supercomputer as well, and we are cooperating with NVIDIA. Now we need to move at extra speed&mdash;to find good partners and continue learning. We have the technology, engineers, and professors, and we are ready for the next step&mdash;the development of a national AI platform and a national LLM,” said Marko Čadež, President of the Chamber of Commerce and Industry of Serbia.The President of the CCI Serbia emphasized that it is very important to use local capacities and experts to train the model on local knowledge with specific datasets from different sectors, to develop a sovereign platform that can later expand and be useful to companies. He highlighted the valuable participation of representatives of the French company Mistral AI at the conference, who exchanged knowledge and experience with local experts and company representatives in the development and training of AI models.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00196-2_960x540.jpg" id="image-tag-1773412789710" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2094"></div>
William El Sayed from Mistral AI pointed out that the company is actively working on training systems using data in cooperation with partners from both the public and private sectors.
“We cooperate with governments and companies around the world and develop partnerships in numerous sectors. One of the key elements is embedded platform design, as well as the development of integrated systems&mdash;not only software providers but the entire infrastructure. In the next ten years, practically every company will use artificial intelligence, and both businesses and governments will have to adapt to that,” El Sayed said.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00222-2_960x540.jpg" id="image-tag-1773412801724" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2097"></div>
He emphasized that as many as 95 percent of companies fail to increase productivity through artificial intelligence alone because the solutions are not tailored to specific industries.
“That is why cooperation between AI specialists and experts from different industries is crucial. Through the co-innovation program, we connect experts from physics, biology, and chemistry with AI engineers to develop solutions that companies can truly implement,” El Sayed added.
Nicolas Schuhl, Lead AI Application Engineer at Mistral AI, emphasized that the biggest global challenges require the most transformative technological solutions.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC00240-2_960x540.jpg" id="image-tag-1773412818819" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2098"></div>
“Today, AI solutions are most commonly used in finance, management, and administration, but their potential is far broader. Transformative use cases are those that are truly adopted within companies and that change the way businesses operate,” Schuhl said.
As examples of practical applications, he mentioned solutions in the energy sector for predictive maintenance of facilities, optimization of oil system operations, as well as AI tools in logistics for improving processes, which result in greater efficiency and higher satisfaction among both employees and clients.
It was also emphasized at the conference that the development of sovereign AI systems is becoming an increasingly important issue, especially for smaller countries and languages, to maintain control over their own data and technological development.
The conference was organized by the Chamber of Commerce and Industry of Serbia, GITEX Global, and the French company Mistral AI. It brought together leading domestic and international experts in artificial intelligence, representatives of the technology industry and the business community, with the aim of exchanging knowledge and presenting the latest trends in the application of AI solutions in business, as well as opportunities for developing large language models in Serbia.

Photo: Boban Ristić

CCI Serbia: Serbia Ready to Develop a National AI Platform and Large Language Model

The international trade fair Embedded World 2026, one of the most significant global events dedicated to embedded technologies, software, hardware, and IoT solutions, is taking place in Nuremberg from March 10 to 12.
Ten Serbian companies are presenting their solutions at Serbia's national pavilion: Digital Logic, HS Devices, Veriest, ARS Embedded Systems, Bitgear Wireless Design Services, MikroElektronika, Advanced Security Technologies, RT-RK, CTRL+N, and Synchrotek.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/20260311_113000.jpg" id="image-tag-1773239259367" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2091"></div>
Serbian companies traditionally participate in this trade fair with the support of the Chamber of Commerce and Industry of Serbia and the Development Agency of Serbia, which organize the joint appearance of domestic firms and promote them at one of the world’s most important events in the field of embedded technologies.
During the three-day event, companies from Serbia have the opportunity to present their products, technological solutions, and services to an international audience, as well as to establish new business contacts and potential partnerships with companies from Europe and around the world.
" Participation at Embedded World is an excellent opportunity for Serbian companies to showcase their innovative solutions to the international audience, expand their business networks, and further position themselves in the global embedded technology market. This trade fair is one of the key meeting points for leading technology companies, opening new opportunities for cooperation, knowledge exchange, and the development of partnerships,” said Bojana Lalović.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/VERIEST.jpg" id="image-tag-1773239272066" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2089"></div>
Every year, Embedded World gathers thousands of industry professionals, including hardware manufacturers, software developers, startups, and technology companies developing innovative solutions for sectors ranging from automotive and industrial automation to consumer electronics, telecommunications, and medical technology.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/20260310_124142.jpg" id="image-tag-1773239286346" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2087"></div>
A special focus of the fair is on innovations in embedded systems, which underpin modern digital technologies and play a key role in the development of smart devices, autonomous systems, industrial automation, advanced vehicles, and IoT solutions. Through presentations, expert conferences, and demonstrations of the latest technological achievements, participants gain insights into trends in microelectronics, software platforms, and intelligent systems that are increasingly shaping modern industry and everyday life.
Photo:Bojana Lalović

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