Serbia to Host a Representative Office of the Chinese Chamber of Commerce and a European Supply Chain Fair from 2028

A representative office of the China Council for the Promotion of International Trade (CCPIT), which brings together more than 300,000 member companies, will be opened in Serbia and will cover the entire region through its activities. This was confirmed at today’s meeting in Beijing between Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS), Jagoda Lazarević, Minister of Internal and Foreign Trade, and Ren Hongbin, Chairman of CCPIT.

The meeting also resulted in an agreement to establish a joint working group that will work on organizing a European spin-off edition of the China International Supply Chain Expo (CISCE)—a trade fair focused on connecting suppliers from Europe and China. The event could begin taking place in Belgrade as early as 2028.

Čadež and Lazarević are visiting Beijing on the occasion of Serbia’s participation in the Fourth China International Supply Chain Expo (CISCE), held from 22 to 26 June. This year, Serbia is presenting itself through a national pavilion within the AI Zone, featuring 11 companies and institutions and a total of 23 representatives.

Marko Čadež, President of the CCIS, emphasized that Serbia is participating for the second time in one of the world’s largest and best-organized trade fairs dedicated to supply chains.

“At the meeting, the opening of a CCPIT office—effectively the Chinese national chamber of commerce—in Belgrade was confirmed. The office will cover the entire region. This is very important news, and it was officially confirmed today. Another positive development is the establishment of a joint working group to organize a fair similar to CISCE, but focused on connecting suppliers between Europe and China, right here in Belgrade, from 2028 onward. We have already begun working together on this initiative, and it is truly a major opportunity for Serbia,” Čadež said.

Čadež added that he expects this year’s participation of Serbian companies at the fair to produce tangible results, just as it did last year.

“I expect that the opening of the Chinese chamber’s office in Belgrade will further accelerate the entry of our products and companies into the Chinese market, while also strengthening business partnerships and investment projects between Serbian and Chinese companies,” Čadež stated.

He also noted that several important meetings await the Serbian delegation in Beijing over the coming days.

“We will meet with four of China’s largest distribution and retail chains to discuss the placement of Serbian products, as well as with the management of Moonshot AI, China’s leading artificial intelligence company and developer of the Kimi chatbot, to discuss joint projects involving AI technologies,” Čadež said.

Jagoda Lazarević, Minister of Internal and Foreign Trade, stressed the importance of continuity in institutional and economic cooperation between Serbia and China.

“This is our third visit to Beijing in the past two months, this time for the world’s most prestigious supply chain exhibition, where the Chamber of Commerce and Industry of Serbia and Serbian companies are participating for the second time. Just one month after the historic visit of President Aleksandar Vučić to Beijing, Serbia is taking part in this important event, continuing its development agenda and focusing on key areas of cooperation such as advanced manufacturing, robotics, and artificial intelligence,” Lazarević said.

She added that today’s meeting, as well as those scheduled over the next two days with Chinese companies and provincial representatives—including the Governor of Hainan Province and the Vice Governor of Shandong Province—represent an important step in further strengthening economic cooperation between Serbia and China.

The China Council for the Promotion of International Trade (CCPIT) is China’s largest institution dedicated to supporting international trade and investment. It maintains only a limited number of overseas representative offices, which are established exclusively in strategically important markets. The decision to open an office in Belgrade confirms Serbia’s growing importance in economic cooperation between China and Europe.

The China International Supply Chain Expo (CISCE) is the world’s first national-level exhibition dedicated exclusively to supply chains. It brings together leading global companies, investors, technology firms, industry associations, and policymakers with the aim of strengthening global production and logistics connectivity.

Video and photos: Wang Chao