On Wednesday, March 15th,&nbsp; within the largest international real estate fair MIPIM World (https://www.mipim.com/) held in Cannes (France), a conference on Serbia's investment potential will be held under the title "Serbia - A Place for Your Growth“.
The world's largest investors who visit the fair, as well as numerous companies interested in investing in the real estate industry in Serbia,&nbsp; will be presented with firsthand information on the investment and business climate in Serbia and what opportunities Serbia currently offers for investments in the sector of residential, business, commercial, industrial and logistics real estate, as well as in the hotel industry and health tourism.&nbsp;

Investment Conference „ Serbia- A Place for Your Growth“ to be held in Cannes on March 15th 

The cooperation of chambers of commerce and businesses in the Danube region opens the door for projects funded by EU funds and It fosters the overall development of the Danube area, which is of great importance to Serbia. This was the conclusion of the meeting between Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia (CCIS), and Karoly Zsolt Balogh, Secretary General of the Danube Chambers of Commerce Federation (DCCF), held at the CCIS.
The meeting focused on improving the functioning, cooperation, and information exchange between the member chambers of DCCF, with an emphasis on sharing ideas to strengthen business ties and collaboration among companies from the Danube region.
"For Serbia, the markets of the Danube region countries are extremely important. All inland waterways in Serbia are directly or indirectly connected to the international Danube River and, through it, to the European waterway network," said Vesović.
With the aim of enhancing economic cooperation between Serbia and the Danube countries, the Chamber of Commerce and Industry of Serbia became a full member of the Danube Chambers of Commerce Federation in November 2021 and actively participates in the organization’s projects and initiatives along with Serbian companies, Vesović recalled.
As a way to further improve cooperation within the DCCF, Vesović proposed the formation of the DCCF Business Council, composed of entrepreneurs – members of DCCF chambers from three sectors of particular relevance to the Danube region: transport, tourism, and energy.
Through the sessions of the Business Council, entrepreneurs from the Danube region, supported by DCCF member chambers, would be able to directly exchange ideas on enhancing mutual cooperation, discuss challenges and issues affecting their operations, and seek solutions within the Council framework. They would also have the opportunity to initiate joint projects eligible for funding under the EU Strategy for the Danube Region (https://danube-region.eu/).
DCCF members include national and regional chambers of commerce from the Danube region countries: Germany, Austria, Slovakia, Hungary, Croatia, Romania, Bulgaria, Turkey, and Serbia.
Vesović also proposed organizing an annual Danube Business Forum under the DCCF framework. This forum would gather a wide range of stakeholders – businesses, chambers, and government representatives – to address the needs of the private sector, propose solutions to existing cooperation barriers, and foster stronger ties between entrepreneurs and chambers, as the key pillar of any successful long-term collaboration.
DCCF Secretary General Karoly Balogh presented the association’s ongoing and planned activities, highlighting upcoming events such as the Constanța meeting in July and the DCCF General Assembly in Ulm, Germany, in September 2025.
As part of the European Parliament of Enterprises, traditionally organized by Eurochambres in November, DCCF will facilitate meetings between representatives of DCCF member chambers and Eurochambres members to improve networking and partnerships.
At the CCIS meeting, the Danube Cup (https://danubecup.eu/), a student startup competition held across the Danube region, was also presented. A proposal was made to organize a separate industry startup competition under the DCCF umbrella.
DCCF also plans to become a member of Eurochambres and to establish cooperation with other international chamber associations such as the Forum AIC and ASCAME.

Vesović: Proposal to Establish a Business Council of the Danube Chambers of Commerce Federation

The international exhibition "EXPO Osaka 2025", which will take place from April 13th to October 13th this year, presents a significant opportunity for Serbian companies and our country to showcase themselves to the world and build a "time bridge" to the Specialized Exhibition "EXPO 2027" in Belgrade. This was emphasized today by Siniša Mali, Minister of Finance, and Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS).
At the presentation of Serbia’s participation and national pavilion at "EXPO Osaka 2025" in the Chamber of Commerce and Industry of Serbia, it was highlighted that "Osaka 2025" is an exceptional opportunity for Serbian companies, as the event in Japan is expected to attract 28 million visitors from more than 160 countries over six months.

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"This is a tremendous chance for us to present ourselves to the world and establish a time bridge to 'EXPO 2027' in Belgrade, which is progressing well and thriving. At the invitation of CCIS, over 160 companies from various industries, ranging from food producers and processing industries to the ICT sector, have expressed interest in participating in thematic weeks in Osaka," said Čadež.
He added that CCIS, in cooperation with Japanese partners, will organize two major central economic events in July and September:
"An investment conference on June 23 in partnership with JETRO and a business forum in September&mdash;a B2B event following up on the business forums we held in Japan and Belgrade last year, which gathered more than 250 companies."
Čadež expressed confidence that Serbia’s participation at "EXPO 2025" will lead to more Japanese investments in Serbia, Serbian investments in Japan, and joint projects.
"We expect to secure another highly significant agreement this year&mdash;a bilateral investment promotion and protection agreement&mdash;and we hope for the return of the JETRO office to Belgrade, as well as continued successful cooperation with the Japan Business Alliance," Čadež stated, inviting Serbian companies to seize the opportunity to participate in "EXPO Osaka 2025."

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Siniša Mali, Minister of Finance, emphasized that Serbia and Japan have a long-standing friendship spanning over 140 years and that Serbia’s participation in the Osaka exhibition is another chance to strengthen these ties.
"We are the only country from the Western Balkans with an independent pavilion in Osaka. The whole world will be there for the next six months. You have our pavilion, our infrastructure, ready to support you," Mali said, inviting Japanese companies to attend the exhibition in Belgrade in 2027.
Mali also pointed out that, just as all the infrastructure built for "EXPO 2025" will remain in Osaka and Japan after the event, the same will happen in Belgrade and Serbia after "EXPO 2027."
"What Osaka will be for the next six months, Belgrade and Serbia will be in 2027&mdash;the center of the world," the Minister of Finance emphasized.
Akira Imamura, Ambassador of Japan to Serbia, highlighted that "EXPO 2025" in Osaka is an excellent opportunity for Serbia and Japan to expand their cooperation. He noted that the exhibition would serve as a global hub of knowledge, bringing together solutions to worldwide challenges, and that Serbia’s participation will make a significant contribution to this effort.
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Goran Pekež, Chairman of the JBAS Board of Directors, stated that Serbia’s participation at "EXPO Osaka 2025" represents an opportunity to connect, learn, and shape the future, strengthening Serbia-Japan cooperation.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC07705.jpg" id="image-tag-1743165452199" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1538"></div>
According to Žarko Malinović, General Commissioner of the Republic of Serbia for "EXPO 2025 Osaka," Serbian businesses have six months to present themselves to the world in the best possible way and take full advantage of the benefits provided by Serbia’s national pavilion.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC07764.jpg" id="image-tag-1743165495019" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1544"></div>
During today’s event at CCIS, a partnership agreement was signed between JT International AD Senta and Cultcrave for the promotion of Serbian culture at the Serbia Pavilion at "EXPO 2025."
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Serbia at "EXPO Osaka 2025" – A Great Opportunity for Economy and International Cooperation

"We are opening a new chapter of more intensive and improved cooperation, not only between the chambers of commerce of Serbia and the People's Republic of China but also between our member companies. This cooperation will be guided by new technologies and innovations in the future. At a time when China is experiencing global economic growth, it is a privilege to strengthen our ties, particularly in economic, trade, and investment cooperation," said Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (CCIS), at the opening of the Business Forum. The forum gathered over 200 representatives of Serbian and Chinese companies and institutions at the Chamber today.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC07063_960x540.jpg" id="image-tag-1742555373651" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1520"></div>Foreign trade cooperation between Serbia and China continues to grow, as evidenced by the fact that Serbian exports have increased 134 times over the past decade. The trade exchange of goods and services between the two countries is valued at $8.3 billion. China is Serbia’s largest import partner and the third-largest export destination for Serbian products worldwide. "Over the past five years, we have recorded an annual export growth of over 50%," Čadež stated. As he highlighted, the Business Forum, organized as part of the visit of China's state-business delegation to Serbia, presents an excellent opportunity to discuss concrete cooperation and business projects, such as Expo 2027 and the Beijing Supply Chain Fair, where Serbian companies will participate. "Our goal is to accelerate the implementation of the Free Trade Agreement, resolve administrative procedures together, and enable our companies to trade more easily. We want to have a much stronger presence in China and to welcome even more Chinese companies here in Serbia," Čadež emphasized.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC07098_960x540.jpg" id="image-tag-1742555387744" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1521"></div> Chairman of the China Council for the Promotion of International Trade (CCPIT) and China Chamber of International Commerce (CCOIC), who is leading the Chinese delegation in Serbia, announced that the third Supply Chain Fair will take place in July. He emphasized that Serbia and its companies have a strong economic foundation to participate in this prestigious event. "It would be best to select the most representative companies capable of integrating into supply chains. The fair will host companies from sectors such as clean energy, smart vehicles, green agriculture, information technology, and artificial intelligence," Ren stated, inviting Serbian companies to organize their own pavilion at the fair. Economic cooperation between Serbia and China is expanding, continuously achieving new successes, as demonstrated by the fact that China has become Serbia's second most important economic partner, noted the Chinese Ambassador to Serbia, Li Ming. The Ambassador highlighted that in 2024, China was the largest single foreign investor in Serbia, with investments exceeding one billion euros. "Chinese companies operating in Serbia employ around 27,000 local workers," Li added. He emphasized that the 70-year-long friendship between the two nations is, in fact, a "steel friendship" and that China's "Belt and Road" initiative and Serbia’s "Leap into the Future" strategy are well aligned in terms of economic development and cooperation.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC07101_960x540.jpg" id="image-tag-1742555405406" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1522"></div> An increasing number of Chinese companies are choosing to establish production in Serbia, recognizing the advantages of the Free Trade Agreement between Serbia and China, stated Minister of Economy, Adrijana Mesarović. She emphasized that companies have a unique opportunity to export their products under the "Made in Serbia" brand to China. "Thanks to the dedicated efforts of our government and producers, this brand is already recognized in China as a symbol of quality and reliability," she added. During the forum, a Cooperation Agreement on Arbitration was signed by CCIS Secretary-General Predrag Petrović and Vice President of the China International Economic and Trade Arbitration Commission, Xie Changqing.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC07113_960x540.jpg" id="image-tag-1742555344355" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1523"></div>
Dušan Borovčanin, Director of Expo 2027, presented the specialized exhibition to Chinese partners, reminding them that more than 80 countries, including China, have already confirmed their participation.As part of the forum, around 380 business meetings were held between representatives of companies from both countries across various sectors, including transport and logistics, IT and e-commerce, as well as pharmaceuticals and medical industries.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC070091_960x540.jpg" id="image-tag-1742555330309" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1524"></div> <div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC06945_960x540.jpg" id="image-tag-1742555432802" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1516"></div><div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC07017_960x540.jpg" id="image-tag-1742555460049" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1518"></div>

Čadež: A New Chapter in Cooperation Between the Chambers of Commerce and Companies of Serbia and China

Nofar Energy Ltd, an Israeli company, has successfully connected its 27 MW solar photovoltaic (PV) park in Ada, Serbia, to the power grid. Located in the northern Bačka region, this complex consists of two solar parks installed in Ada, with a total investment of €25 million.
"When we consider the existing facilities of various Israeli companies in the renewable energy sector, such as the Kovačica Wind Farm, which has 38 turbines and a capacity of 104.5 MW, along with the Pupin project expansion that adds 16 additional turbines, each with an individual capacity of up to 5.9 MW&mdash;bringing the total maximum capacity of the wind farm to 94.4 MW by Enlight Renewable Energy&mdash;and Big Mega Energy, which has rooftop solar panels with capacities of 1.22 MW at Novi Sad 1 and Novi Sad 2, and 0.535 MW at Novi Sad 5, it becomes evident that our country is attracting strong interest and competition from internationally renowned companies. This demonstrates a high level of credibility among Israeli investors," said Aleksandar Nikolić, Director of the Chamber of Commerce and Industry of Serbia (CCIS) Representative Office in Jerusalem and Honorary Consul of Serbia in Israel.According to him, two more Israeli companies in the renewable energy sector are in contact with the relevant institutions and are conducting feasibility studies for additional projects in Serbia.Nikolić emphasized that, in addition to the benefits of renewable energy sources, such as health and environmental preservation and the use of domestic resources, Israeli companies in this sector are also innovation-driven, particularly in energy storage, which will further contribute to the country’s energy stability and security. Finally, the associated infrastructure includes the reconstruction of rural roads in the area, spanning dozens of kilometers as part of the project.

Israeli Investment of €25 Million in a Solar Park in Serbia

The Chamber of Commerce and Industry of Serbia (CCIS), in cooperation with the Development Agency of Serbia (RAS), has organized the participation of 36 Serbian companies at three prestigious international trade fairs: Foodex in Tokyo, Embedded World in Nuremberg, Germany, and Wine Warsaw Expo in the Polish capital.
All three global exhibitions started today, providing an excellent opportunity for Serbian companies to present themselves to major international players, expand their business in the worldwide market, and promote the quality of Serbian products, innovations, and modern technologies used in production.
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Until March 13, 14 Serbian wineries will showcase their finest wines and authentic flavors at the Wine Warsaw Expo in Poland.
At the same time, 10 of our technology companies specializing in IT and embedded technologies are promoting cutting-edge solutions at Embedded World in Nuremberg, one of the most renowned global fairs in the tech industry. Meanwhile, until March 14, 12 Serbian food and beverage manufacturers will participate in FOODEX Japan, one of the most significant food industry exhibitions in Asia.
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CCIS and RAS are organizing Serbia’s participation at FOODEX Japan with the goal of increasing exports and establishing new business partnerships in the Japanese market. The Serbian national pavilion was visited by Aleksandra Kovač, Serbia’s ambassador to Japan, who spoke with all exhibitors about business opportunities in the Japanese market.
More info about the exhibitors &gt;&nbsp;
<a href="https://fairs.pks.rs/warsaw-wine-expo2025/">https://fairs.pks.rs/warsaw-wi...</a>
<a href="https://fairs.pks.rs/embedded-world-2025/">https://fairs.pks.rs/embedded-...</a>
<a href="https://fairs.pks.rs/foodex-2025/">https://fairs.pks.rs/foodex-20...</a>

Serbian Companies at Three Global Trade Fairs in Tokyo, Warsaw, and Nuremberg

The positive experiences of French investors in Serbia are reflected in the presence of 130 French companies that employ more than 13,000 workers across various economic sectors. New French investments are anticipated, and the French market remains open to Serbian companies. This was emphasized today in Lyon, France, at a business forum that brought together over 70 representatives from Serbian and French companies.
Serbia boasts stable GDP growth and a favorable investment climate, which is further validated by the presence of major companies such as Michelin and Schneider Electric. Mihailo Vesović, Vice President of the Serbian Chamber of Commerce (PKS) for International Cooperation and Development, discussed the opportunities for strengthening business ties between Serbia and France. He highlighted Serbia’s well-developed infrastructure, science and technology parks, and its free trade agreements with major global economies.Ana Hrustanović, the Serbian Ambassador to France, emphasized the significance of French-Serbian cooperation, which is built on 186 years of diplomatic relations. She highlighted the increase in French investments in Serbia, stating, "Serbia is a strategic bridge to the Balkans, Western countries, and the rest of the world," as demonstrated by recently signed free trade agreements with China and Egypt. Hrustanović invited French companies to invest in Serbia.Sanja Ivanić, Director of the French-Serbian Chamber of Commerce, reminded attendees of the strong presence of French companies in Serbia, which currently number 130 and employ over 13,000 people. "The closer we cooperate, the more prepared France will be for new investments," Ivanić emphasized.
Michelin Serbia, a French investment in Serbia, highlighted the positive experience of doing business with France. Igor Tatić, a representative of Elixir Group, also discussed the collaboration with French partners in the mineral fertilizers sector.Philippe Meunier, Vice President of the Auvergne-Rhône-Alpes region, and Bertrand Vellon both agreed that France considers Serbia a key partner in the region, emphasizing the long-standing historical and economic ties between the two countries. They stressed the importance of further strengthening bilateral trade and investment.As part of the forum, B2B meetings were conducted between French and Serbian companies. Additionally, a visit to the Global Industry fair&mdash;one of the largest events focused on industrial innovation and technological advancement&mdash;is scheduled for tomorrow.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Српско- француски пословни форум, Лион (3).jpg" id="image-tag-1741622659758" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1505"></div><div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Српско- француски пословни форум, Лион (9).jpg" id="image-tag-1741622712259" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1506"></div>
Photo: PKS / Ivana Adamović, Kristina Lakić, Dragan Stevanović

French Companies See Serbia as a Key Partner in the Region

Neomedica has successfully started the production of hematological reagents at its newly constructed factory in Cairo. In the last week of February, the production of the zero series of reagents was launched, marking an important step in establishing production capacities to support the healthcare sector of Egypt and the broader region of North Africa and the Middle East.
The newly built factory in Egypt has a production capacity that is four times larger than the capacity of its parent factory in Serbia. This significant capacity not only allows for the expansion of supplies to Egypt’s healthcare system but also enables export activities to surrounding countries in North Africa and the Middle East, contributing to regional development and improving healthcare services.
All production capacities of the factory have been fully installed and are operational. Extensive training and education programs for employees have been carried out, ensuring they are fully prepared for independent production.
Additionally, specialized quality control personnel have undergone training and work in synchronization with the quality control team in Serbia, ensuring the achievement of the highest quality standards in every segment of production.
Neomedica fully controls the production of hematological reagents, as well as the quality of products at its facility in Egypt. All production processes are carried out under strict supervision and in compliance with global standards, ensuring top-tier results and safety for end users.
In February 2024, Neomedica signed a tripartite agreement with the company El Hoda and the Egyptian government agency UPA (The Egyptian Authority for Unified Procurement and Medical Supply) to launch its production of hematological reagents in Egypt. This Serbian company has been supplying Egypt’s healthcare sector since 2016.
Photo: Neomedica

Niš-based company Neomedica opens a factory in Cairo

The Chamber of Commerce and Industry of Serbia (CCIS), in cooperation with the Development Agency of Serbia, is organizing the participation of 36 Serbian companies at three prestigious international trade fairs in March 2025.
 
These events present a unique opportunity for Serbian businesses to expand their market reach, strengthen international partnerships, and promote the quality and innovation of Serbian products. If you are planning to visit one of these fairs, be sure to check out what Serbian companies have to offer.
 
From March 11 to 13, 2025, 14 Serbian wineries will showcase their finest wines at the Wine Warsaw Expo in Poland, capitalizing on the growing wine market and increasing demand for new and distinctive flavors.
<figure><img src="https://en-api.pks.rs/storage/assets/baner-homewar25.jpg" id="image-tag-1741175293628" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1501"></figure>
 
 
At the same time, 10 Serbian tech companies specializing in embedded systems will present their cutting-edge solutions at Embedded World in Nuremberg, Germany&mdash;the world’s leading trade fair for embedded technologies.&nbsp;
<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/baner-homeembw.jpg" id="image-tag-1741175303406" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1499"></div>
 
Additionally, from March 11 to 14, 2025, 12 Serbian food and beverage producers will participate in FOODEX Japan, one of Asia’s most influential food industry exhibitions, aiming to strengthen export potential and establish new business collaborations in the Japanese market.
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Please follow the links to exhibitors.&nbsp;
<a href="https://fairs.pks.rs/warsaw-wine-expo2025/">https://fairs.pks.rs/warsaw-wine-expo2025/</a>
 
<a href="https://fairs.pks.rs/embedded-world-2025/">https://fairs.pks.rs/embedded-world-2025/</a>
 
<a href="https://fairs.pks.rs/foodex-2025/">https://fairs.pks.rs/foodex-2025/</a>

Serbian Companies to Showcase Innovation and Excellence at Three Major International Trade Fairs in March 2025

Israeli importers are increasingly interested in Serbian products,&nbsp; the signing of a free trade agreement between the two countries is expected in September, while additionally, Israel has confirmed its participation in Expo 2027 in Belgrade.
"Following the visit of Foreign Minister Marko Đurić to Israel, discussions with the local business community, importers, and accelerators have shown increased interest in the standards and competitiveness of Serbian exporters, as well as in preparations for Expo 2027," said Aleksandar Nikolić, Director of the Serbian Chamber of Commerce’s Representation in Jerusalem and Honorary Consul of Serbia in Israel.
He emphasized the strong interest of retail supermarket chains and leading importers of the food industry.
"Accelerators such as Tech7, as well as companies like Colosseum and HYPE, known for their innovations in sports, are also looking forward to cooperation with Serbian businesses," Nikolić added.
During the visit, Israeli Foreign Minister Gideon Sa’ar highlighted that Israel views Serbia as a strategic partner and reaffirmed the country's participation in Expo 2027 in Belgrade.
Special attention was given to tourism and the networking of innovation ecosystems to strengthen bilateral relations. Minister Đurić noted that Serbia leads economic growth in Southeast Europe, with a growth rate of approximately 4%, a strong IT and software industry, and significant opportunities for partnership in these sectors, Nikolić added.
During a meeting with the Speaker of the Knesset, Amir Ohana, the discussion focused on trade growth statistics&mdash;a 63% increase compared to 2023&mdash;Israeli investments in Serbia reaching $3 billion, and a 37% rise in tourist visits. The very positive trends in economic relations between Serbia and Israel are paving the way for the signing of a free trade agreement, expected in September, the Serbian Chamber of Commerce representative in Jerusalem emphasized.

Free Trade Agreement with Israel Expected in the Fall

The Vice President of the Chamber of Commerce and Industry of Serbia, Mihailo Vesović, met with the Minister of Tourism and Handicrafts of Gabon, Pascal Ogowet Siffon, and the Minister for Institutional Reform of Gabon, Murielle Mikoué, to enhance bilateral economic cooperation.
As highlighted during the discussion, strengthening economic ties is of great importance. Gabon recognizes Serbia as a key partner, particularly in the fields of construction and infrastructure projects, as well as tourism, eco-tourism, agriculture, the wood and processing industries, and energy.
Vesović emphasized the need to intensify economic cooperation and facilitate easier communication between companies from both countries. In this context, it was agreed to work on signing a Memorandum of Cooperation between the Chamber of Commerce and Industry of Serbia and the Chamber of Commerce of Gabon in the near future, which will open opportunities for concrete business projects and investments.
The Minister of Tourism and Handicrafts of Gabon, Pascal Ogowet Siffon, underscored the importance of promoting the tourism potential of both countries and announced that Gabon plans to participate at the specialized exhibition EXPO 2027.
The Minister for Institutional Reform, Murielle Mikoué, stressed the importance of creating a favorable business environment and enhancing institutional cooperation, which will contribute to developing economic relations and increasing Serbian investments in Gabon.

Serbia and Gabon Strengthen Economic Cooperation

Serbian companies showcased their products at Fruit Logistica 2025, Europe's leading fresh fruit and vegetable trade fair in Berlin. They held meetings with representatives from more than 220 top companies and secured on-site sales estimated at €2.3 million. The total sales potential from the fair exceeds €13 million.
With the support of the Swiss Government, through the International Trade Centre (ITC), and expert assistance from the Trade Promotion in the East (TPE) project, ten companies were featured at Serbia’s National Stand.
Fruit Logistica 2025 brought together 2,600 exhibitors from over 90 countries, representing various segments of the fresh fruit and vegetable value chain. The event was a unique platform for exchanging experiences, crucial for advancing the fruit and vegetable production sector. The fair, held in Berlin from February 5 to 7, 2025, attracted a record 91,000 visitors, including 23,500 company representatives at the exhibition stands.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/FL 4_960x640.jpg" id="image-tag-1740046255063" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1466"></div>
Serbian companies expressed their satisfaction with participating in this trade fair.
"The support in organizing the fair is extremely important to us, as it provides a unique opportunity to meet our customers, establish new business relationships, stay up to date with industry trends, and assess necessary future investments," said Marko Arsenović from COPA.
"We are pleased with our participation in Fruit Logistica. The number of new potential buyers and meetings with existing clients is essential for our business. The year 2024 was very challenging for us, and planning for the future is crucial. Supporting Serbian small and medium-sized enterprises in trade fairs is key to establishing new contacts, building networks, and fostering learning," said Jelena Ibrajter from VIja Product.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/FL 2_960x640.jpg" id="image-tag-1740046245184" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1465"></div>

Excellent Perfomance of Serbian Companies at Fruit Logistica 2025

The Chamber of Commerce and Industry of Serbia (CCIS) and the Bank of China Serbia will establish a joint operational group (Task Forces) to expedite the implementation of investment projects and further strengthen the connection between the Chinese and Serbian economies. This was agreed upon today during a meeting between Marko Čadež, President of CCIS, and Jason Qin, Head of Business Development at Bank of China Serbia.
During the meeting, Čadež emphasized the significance of Chinese investments in Serbia and stated that new major investments from China can be expected soon.
"There is ample room for expanding our cooperation and attracting new investments. Our goal is to accelerate the negotiation of joint projects, implement new investments, and connect Chinese and Serbian businesses more efficiently," said Čadež, proposing that the headquarters of the operational group for strengthening Chinese investments be located within CCIS.
Čadež also announced that Belgrade and Serbia will host the President of the China Chamber of Commerce and a delegation of Chinese business representatives from March 19 to 21. On this occasion, a series of B2B meetings between Serbian and Chinese companies will be organized.
In April, a delegation of Serbian startups will visit the Suzhou Industrial and Technology Park in China, and preparations are underway for representatives of that Park to open an office at the Center for Digital Transformation (CDT) of the Chamber of Commerce and Industry of Serbia.
Jason Qin, Head of Business Development at Bank of China Serbia, stated that the bank plans significant investments in Serbia and is focused on connecting Chinese and Serbian companies, financing joint projects, and positioning itself among the top players in Serbia’s banking sector.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC05962_960x683.jpg" id="image-tag-1739976474562" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="1462"></div>