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President of the CCIS Marko Čadež in Beijing with Leading Chinese E-Commerce Companies Alibaba and JD.com

Nov 6, 2025

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The President of the Chamber of Commerce and Industry of Serbia, Marko Čadež, met today with representatives of Chinese technology giants Alibaba Group and JD.com during his visit to Beijing on the occasion of the Belt and Road Forum. Alibaba Group and JD.com are among the world’s largest e-commerce companies, with billions of users and a strong global presence.

President Čadež emphasized that Serbia is ready to support the development of a digital corridor between China and Europe, leveraging its strategic geographic position, modern logistics infrastructure, and liberal trade regime.

The meetings, attended by Marko Carević, CEO of Ananas, Nikola Bogojević, Director of Operations for Asia at Transfera, and Zhoucun Wang, Honorary Representative of the CCIS in China, focused on strengthening cooperation in cross-border e-commerce, logistics, and digital services.

A particular focus was placed on exploring the potential for connecting Chinese platforms with the Southeast European market through Ananas as a regional partner for localization and product distribution, as well as on introducing Cainiao logistics services and Alipay digital payments to the Serbian market.

Founded in 1999, Alibaba operates in over 190 countries and generates an annual turnover exceeding USD 1.2 trillion through platforms such as AliExpress, Tmall, and Taobao. JD.com, established in 2004, employs more than 550,000 people and runs one of China’s most advanced smart logistics networks, covering over 99% of cities and expanding rapidly across European and Southeast Asian markets.

In discussions with JD.com Vice President Zhang Xing, Vice President for Public Relations Cao Jiang, and Heidi Yuan, Head of Business Development at JD’s Cross-Border E-Commerce Platform, opportunities for strategic partnership were explored — particularly in developing a regional e-commerce and smart logistics hub that would connect Chinese companies with the European Union market.

These discussions are part of a broader effort to integrate Serbian companies into global e-commerce supply chains and attract new investments into Serbia’s logistics and technology zones.

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