New Export Deals Worth €8.2 Million Agreed at “Gulfood 2026” Trade Fair

Companies from Serbia recorded an exceptionally successful appearance at the International Food Industry Trade Fair “Gulfood 2026” in Dubai, as confirmed by the results achieved over the four-day event. Serbian exhibitors held around 1,300 business meetings, while the estimated value of concluded and expected export deals reached €8.2 million.

The largest number of business contacts was established with partners from the United Arab Emirates, Israel, the Kingdom of Saudi Arabia, the United States of America, Canada, the Russian Federation, Iraq, the Netherlands, India, Japan, Qatar, Kuwait, Jordan, Egypt, China, South Korea, Turkey, Oman, Lebanon, and Bahrain, further confirming the global interest in products from Serbia’s food industry, emphasized Zorana Delić from the Chamber of Commerce and Industry of Serbia.

During the event, the Serbian national pavilion was visited by the Ambassador of the Republic of Serbia to the United Arab Emirates, Vladimir Marić, who spoke with company representatives and highlighted the importance of the continuous presence of Serbian producers in the Middle East market.

Within the Serbian national pavilion, organized by the Chamber of Commerce and Industry of Serbia and the Development Agency of Serbia, 24 companies from various segments of the food sector presented their products from January 26 to 30: AGROPARTNER (Lučani), ARETOL (Novi Sad), BENLIAN FOODS (Niš), BUDIMKA (Požega), DAMAR CONFIT (Belgrade), DBA PROMET (Arilje), FRIGO PAUN (Požega), FRIGONAIS (Niš), FRUCOM FOOD (Arilje), FRUITICA (Čantavir), GENEZA (Kanjiža), ITN GROUP (Belgrade), LAKI (Arilje), MASTER FOOD (Užice), MASTER FRUITS (Belgrade), MLEKARA UB (Ub), PACKOM INTERNATIONAL (Belgrade), PIP NOVI SAD (Novi Sad), RUBUS HILL (Kušići), SIROGOJNO COMPANY (Sirogojno), ŽUTI LIST (Vranje), TARTUFI SR (Zemun), UNIAPAK (Niš), and YAYLA PAN (Sečanj).

Serbian exhibitors showcased a wide range of products — from frozen fruit and vegetables, dairy and confectionery products, jams, juices, baked goods, and ready-made meals, to truffles, mushrooms, spices, soups, coffee, and snack products — and participated in numerous business meetings and commercial negotiations with international buyers, importers, and distributors.

A special contribution to Serbia’s visibility at “Gulfood 2026” was made by the company “Damar Truffles,” which took part in the prestigious World of Taste program as the only brand from Serbia among selected European names. As part of the Tastes of the World program, the company’s director, Daniel Trifunović, held a culinary presentation of truffle pasta preparation in front of a large international audience, placing the Serbian stand among the most striking at the fair.

The participation of Serbian companies at “Gulfood 2026” once again confirmed the competitiveness of the domestic food industry and the importance of this event as a key platform for boosting exports and positioning Serbia on the global food market.

“GULFOOD” (www.gulfood.com) is one of the largest and most significant specialized food industry exhibitions in the UAE and the Gulf region. For the first time in its history, in 2026, the fair was held at two locations — the Dubai World Trade Centre and Dubai Expo City.

This year’s partner country was India, and more than 8,500 exhibitors from over 190 countries participated in the event across 12 sectors, including startups, logistics, and digital innovations.

Photo: Zorana Delić, CCIS
Video: Tijana Ranđelović, Damar Truffles

GET IN TOUCH WITH ALL SERBIAN EXHIBITORS AT GULFOOD 2026