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More than 240 wines from Serbia, North Macedonia and Albania at the Vinitaly fair in Verona

Apr 15, 2024

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Visitors to the Vinitaly fair in Verona, as well as professionals, can taste more than 240 wines from Serbia, North Macedonia, and Albania, and for the first time this year at this prestigious fair, our brandy producers and gastronomic specialties are also represented, says Marko Obradović, director of Marketing and Education Sector of the Chamber of Commerce and Industry of Serbia.

A special treat for both visitors and participants is the presentation of the Food Vision by Open Balkan event and the culinary specialties that have already attracted a lot of attention.

"Our goal is to present our wines as well as the "Wine vision by Open Balkan" fair, which will be held in November this year in Belgrade. Around 1,200 large buyers are in Verona today looking, first of all, for Italian wines, but our goal is to impose and present our wines," says Obradović.

He emphasized that the wine industry of Serbia and the countries of Open Balkan continue with presentations at world fairs. "After participating in Dusseldorf, we are here for the second time at the prestigious Italian wine fair in Verona, and after this fair, we plan presentations at wine fairs in London and Shenzhen, and at the end of the year in Shanghai," said Obradović.

 Stevan Rajta, director of the Union of Winemakers and Winegrowers of Serbia, assessed that the appearance in Italy is very important for the wine industry of Serbia because it represents an opportunity for both small and medium-sized, as well as large winemakers, to improve their presence on the world market, but also an opportunity for our gastronomy and brandy.

According to Rajta, thanks to the cooperation with Vinitaly, we improved our performance on world markets, and the whole concept of regional representation of winemakers contributed to the breakthrough in South America, Western Europe, as well as Britain and China.

Journalists and professional visitors to the fair will have a unique opportunity to get to know the different terroirs and authentic varieties that grow in the Balkan vineyards at the masterclass entitled Discover the wines of the Balkans - Varieties and terroirs of Serbia, North Macedonia, and Albania. The masterclass will be held on Tuesday, April 16 at 10 a.m. and will be led by Igor Luković, editor of Vino & Fino magazine, wine critic, and judge.

The Chamber of Commerce and Industry of Serbia, with the support of the General Secretariat of the Government of Serbia, the Development Agency of Serbia, the Association of Winemakers and Winegrowers of Serbia, the Association of Brandy Producers of Serbia, and the Belgrade Fair, organized the "Wine Vision by Open Balkan" stand at the Vinitaly fair in Verona,  from the 13th until April 17, where leading wines from Serbia, North Macedonia, and Albania will be presented.

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