Manara: The Chamber Does What Google Does

President of the Chamber of Commerce and Industry of Serbia, Marko Čadež, met today with Professor Dr. Cédric Manara, Director of Copyright at Google. The discussion centered on one of today’s most pressing issues: how to protect copyright and safeguard creators’ work in the era of artificial intelligence.

Čadež informed Professor Manara about the activities of the Serbian Chamber of Commerce and its cooperation with global technology leaders, including Gitex Global and Web Summit.

“I see that everything Google does, the Serbian Chamber of Commerce does as well,” emphasized Professor Manara, who took part in the Internet Dialogue 2025 conference at the Chamber, where he presented Google’s views and plans in the field of copyright. He also spoke about the impact of AI on competition law and copyright.

The conference was opened by Dr. Dušan V. Popović, Chair of the Organizing Committee, who underlined that the key topics to be addressed by this year’s participants include intellectual property law, competition law, trade law, internet domain names, and artificial intelligence. He also highlighted the establishment of the Association for Law and Technology, inviting conference participants to join the initiative.

Predrag Nikolić, Director of the Chamber’s Center for Digital Transformation, pointed out that working with digital technologies has shown how essential legal assistance is in the use of digital tools and services.

“The Center was founded with the idea of helping with the implementation and application of digital transformation. Now, 1,600 implementations later, I can confirm that legal assistance and presence have been absolutely necessary in each of them. Over the past eight years, we have managed to identify what kind of support our small and medium-sized enterprises need when adopting digital technologies,” Nikolić stated.

Speakers at conference also included Professor Thibault Schrepel from the University of Amsterdam and Stanford.

Special attention will be given to aligning domestic legislation with EU regulations – the Digital Services Act.

The conference on digital technology law is organized by the University of Belgrade – Faculty of Law and the Foundation “Serbian National Internet Domain Registry” (RNIDS), under the auspices of the Serbian Chamber of Commerce and its Center for Digital Transformation.

Photo: Nikola Đorđević, CCIS