Innovative CCIS Project Among the Top Three at the World Chambers Competition in Melbourne

The project of the Chamber of Commerce and Industry of Serbia (CCIS) – Center for Digital Transformation (CDT) “SMEs support to Digital and AI transformation” was ranked among the top three at the World Chambers Competition, held in Melbourne within the framework of the 14th World Chambers Congress 2025. A total of 83 projects from 41 countries competed.

The World Chambers Competition represents the most prestigious global competition of chamber projects, and our project attracted significant interest among the Congress participants, emphasized Mihailo Vesović, Deputy President of the Chamber of Commerce and Industry of Serbia.

The project “SMEs support to Digital and AI transformation” is available at the international level and adaptable to national frameworks and chambers.

It offers a structured and flexible methodology for supporting the digital transformation of the SME sector. The services are also available to foreign chambers and include the creation of national frameworks for SME digital transformation, as well as the training and certification of consultants.

Vesović added that the World Chambers Congress, held from September 2 to 4 in Melbourne, was an excellent opportunity for discussions with presidents and representatives of more than 100 chambers of commerce from around the world, as well as for presenting the Serbian economy and CCIS activities.

“We held a large number of bilateral meetings with representatives of chambers from Dubai, Qatar, Germany, the United Kingdom, and other countries on key development topics. At the Congress in Melbourne, we positioned Serbia as an important player in the global economy, technology, and innovation, whose voice should be heard,” said Vesović.

The participants of the 14th World Chambers Congress this year addressed global challenges such as international trade, geopolitical disruptions, investment readiness, sustainable energy transition, innovation, and digital transformation.

The World Chambers Congress is an initiative organized by the International Chamber of Commerce (ICC) and the World Chambers Federation (WCF), its organizational body. It is the largest and only international forum that enables chamber leaders and professionals to share best practices, exchange ideas, build networks, and address the most pressing issues affecting business communities.

Marko Čadež, President of CCIS, was elected in June by the votes of representatives of more than 120 chambers worldwide as a member of the General Council of the World Chambers Federation (ICC WCF).

This year’s congress in Melbourne gathered 1,200 participants from more than 100 countries. The previous congress was held in Geneva in 2023.

Serbia’s ICC membership spans more than a century.
The Chamber of Commerce and Industry of Serbia is a member of ICC and the founder of ICC Serbia. Our country is among those with the longest tradition of ICC membership – the world’s largest and oldest international chamber organization. Serbia became a member in 1923, while ICC Serbia (the National Committee of ICC in Serbia) was established in 1929. Today, ICC has 45 million members from 170 countries.