​From Fruit to Spices: Serbian Companies at Major Food Fair in Tokyo

One of Japan’s largest food exhibitions – FOODEX Japan – has opened in Tokyo, where 11 companies from Serbia are presenting their products. The Chamber of Commerce and Industry of Serbia and the Development Agency of Serbia traditionally organize the participation and promotion of Serbian companies with the aim of promoting and enhancing exports to international markets.

Serbia’s exhibitors were visited by the Ambassador of Serbia to Japan, Aleksandra Kovač, who discussed with the companies the conditions for doing business in the Japanese market. During the four-day event, business meetings and commercial negotiations are planned with experts from leading retail chains, importers, and distributors of food products from Asia and around the world.

Serbian companies – producers of frozen, dried and freeze-dried fruit, jams, fruit and vegetable juices, refreshing non-alcoholic beverages with fruit juice in doypack packaging, fruit-flavored Ice Pops desserts, bakery products, tortillas, soups, spices, and food seasonings – are presenting their production programs and export capacities at Japan’s largest international food and beverage exhibition, taking place in Tokyo from March 10 to 13.

This year, the following companies will be presented within the Serbian national pavilion: AGROPARTNER (Lučani), AGRANELA (Valjevo), BUDIMKA (Požega), ITN GROUP (Belgrade), MASTER FOOD (Užice), MINELA (Batočina), PIP NOVI SAD (Novi Sad), SIROGOJNO COMPANY (Sirogojno), ZLATNI PLOD (Sinošević), YUMIS (Niš), and ZDRAVO ORGANIC (Selenča).

FOODEX Japan is one of the largest and most important specialized food and beverage exhibitions in Japan, with a 51-year tradition, bringing together manufacturers and exporters with distributors, representatives of leading retail chains, importers, and suppliers for the hotel industry. The fair covers 85,000 square meters and attracts more than 72,000 visitors annually. In 2025, a total of 2,930 exhibitors from 74 countries were represented across 20 sectors.

This year, more than 3,000 exhibitors from 80 countries will participate in 20 sectors, including a special exhibition zone for wines that have not yet entered the Japanese market, as well as areas dedicated to startups, logistics, digital innovations, and a special exhibition segment focused on Food & AI.

In addition to Serbia, national pavilions will also be presented by Germany, Spain, the United Kingdom, France, Türkiye, Finland, Portugal, Australia, China, South Korea, Indonesia, India, Mongolia, Egypt, South Africa, Kenya, Canada, Chile, and the United States.

Photo: Zorana Delić