The world is currently experiencing a technological revolution driven by the rapid advancement of artificial intelligence. We have moved from an initial state of shock to a phase where this cutting-edge technology is integrated into our daily lives. As the world and economy rapidly digitalize, businesses of all sizes&mdash;ranging from small enterprises to large corporations&mdash;must adopt and implement digital tools and artificial intelligence. This is essential for improving efficiency and productivity, fostering innovation and growth, and maintaining competitiveness in the global market.
This message was delivered by Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, at the Global Partnership on Artificial Intelligence Summit held at the Palace of Serbia.

Čadež: From the Shock Phase to the Phase of Artificial Intelligence Application

The international “Horizons Forum,” dedicated to sustainability, connectivity, investments, technology, energy, and artificial intelligence, will be held on June 18 and 19 in Belgrade. The event will bring together some of the world’s most renowned economists, technology experts, and business leaders, including economist Jeffrey Sachs, Executive Vice President of BYD Stella Li, Chairman of Ming Yang Smart Energy Zhang Chuanwei, as well as artificial intelligence experts Kai-Fu Lee and David Gorodyansky, the Chamber of Commerce and Industry of Serbia (CCIS) announced today.
Representatives of international diplomatic and analytical platforms will also attend the event in Belgrade, including Thierry de Montbrial, Lars-Hendrik Röller, and Wang Huiyao.
The forum will focus on the future of cooperation between Europe, China, and Asia, and the two-day program will feature panels and discussions on sustainable infrastructure, digital innovation, energy transition, finance, artificial intelligence, and strategic connectivity amid global geopolitical and economic changes.
Organizers also announced that the “Sustainability & Connectivity Award” will be presented for the first time during the opening ceremony on June 18.
The Horizons Forum represents a continuation of CIRSD’s initiative aimed at bringing international experts together and fostering dialogue on global issues, while the partnership with the CCIS further connects international discussions with business and investment opportunities.
The forum is jointly organized by the Chamber of Commerce and Industry of Serbia and the Center for International Relations and Sustainable Development (CIRSD), with the goal of establishing Belgrade as an annual gathering place for representatives of international institutions, financial organizations, companies, investors, technology innovators, and diplomats.&nbsp;Interested in attending, please register via <a href="http://www.scforum2026.com">www.scforum2026.com</a>

Horizons Forum Held in Serbia for the First Time: World’s Leading Economists Coming to Belgrade

Representatives of Serbian businesses held meetings in Toronto with the management of Bombardier, one of the global leaders in business aviation, as well as with representatives of ventureLAB, a leading Canadian innovation hub, ahead of the Serbia–Canada Business Forum taking place today in Toronto.
The Serbian delegation was welcomed at Bombardier’s production facility by the company’s Vice President Graham Kelly, together with representatives of the international development sector, the supply chain team, and production management. During meetings and presentations, Serbian companies showcased their capacities and opportunities for cooperation with Canadian partners.
Particular emphasis was placed on the potential integration of Serbian companies into global aerospace supply chains, primarily in the areas of precision metal processing, CNC machining, IT and engineering software solutions, maintenance and logistics, as well as the production of cable, electronic, and cabin components.
During the visit, it was also highlighted that Serbian female engineers are employed at Bombardier, further confirming the high level of expertise and knowledge of Serbian professionals within the global aerospace industry.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Вентуре хуб (13)_960x720.jpg" id="image-tag-1779781783572" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2293"></div>
Today, Bombardier is fully focused on the business aviation segment, with its Challenger and Global aircraft series programs, and operates across major international markets including the United States, Europe, the Middle East, and Asia. With annual revenues exceeding $9.5 billion and an order backlog valued at approximately $17.5 billion, Bombardier is one of the most significant players in the global aviation industry.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Toronto - Bombardier (4)_960x720.jpg" id="image-tag-1779781794808" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2289"></div>
As part of the Toronto visit, the delegation also toured ventureLAB, one of Canada’s leading deep-tech accelerators and innovation centers. Support programs for technology companies were presented, including the Hardware Catalyst Initiative, designed to support hardware and deep-tech startups through access to laboratories, mentorship, and investment networks.
During the meetings, Serbian companies presented their capabilities in the areas of IT and AI solutions, IoT and embedded systems, automotive technologies, as well as research and development partnerships.
The Serbia–Canada Business Forum will be held today at the Ritz-Carlton Hotel in Toronto, bringing together representatives of institutions and businesses from both countries. During the forum, investment and business opportunities will be presented, as well as the EXPO 2027 Belgrade project, followed by B2B meetings between Serbian and Canadian companies.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Вентуре хуб (8)_634x640.jpg" id="image-tag-1779781809152" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2292"></div>
The visit of around 40 business representatives from nearly 30 Serbian companies to Toronto has been organized with the support of the Chamber of Commerce and Industry of Serbia and the Embassy of the Republic of Serbia in Canada, with the aim of strengthening economic relations between the two countries and connecting Serbian businesses with leading global companies in high-tech and advanced industries.
The Serbian business delegation traveled to Canada via the direct Air Serbia route between Belgrade and Toronto, launched on May 23 after a 34-year hiatus.
The delegation includes representatives from the following companies: INMOLD GROUP, KONELEK, EATFRUIT, ADVANCED SECURITY TECHNOLOGIES, ALGOMETRIC, COMDATA, EMPINITY, ENIGMATRY, CTRL N, KHAOTICEN, EPAM SYSTEMS, SYMBIOTICA, SIGMA CRVENKA, SYNCHROTEK, W.D. Concord West, TEHNOMARKET, UNIMET, GELID, NIKKA SOLUTIONS, NTP NIŠ, BAKSON LTD, INSTITUT MIHAJLO PUPIN, Kolo Ventures, CodeIT, Mind Group, MD Solution, as well as representatives of the Chamber of Commerce and Industry of Serbia.
Photo: Kristina Lakić / Marica Vidanović, Chamber of Commerce and Industry of Serbia

Serbian Companies Meet with Bombardier Executives on New Cooperation Opportunities: Serbia–Canada Business Forum in Toronto

Openness, rapid adaptation, and flexibility are key responses to profound changes in the global economy and the only way for countries and companies to remain competitive in a world that is changing faster than ever before, said Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, at the “GLOBSEC 2026” forum in Prague.
Čadež participated in the panel discussion “Global Trade in the World of ‘Trumponomics’,” dedicated to the new dynamics of global trade, the rise of protectionism, the weakening of the multilateral system, and the transformation of the global economic order following Donald Trump’s return to the White House. The panel also featured Jan Švejnar and Richard Gardner, professors at the School of International and Public Affairs at Columbia University, Wilhelm Molterer, Chairman of the GLOBSEC Board and former Vice Chancellor and Minister of Finance of Austria, Kazuto Suzuki, Director and Group Leader at The Institute of Geoeconomics, and Fabian Zuleeg, Chief Executive and Chief Economist at the European Policy Centre. The discussion was moderated by Dave Keating, journalist and presenter at France24.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/GLB26_DAY2_1050_Global Trade in a Trumponomics World_MS_-14_960x640.jpg" id="image-tag-1779451275412" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2285"></div>
Panel participants discussed the future of the World Trade Organization (WTO), growing trade tensions, the redefinition of global alliances, and the need for the global trading system to adapt to new geopolitical and technological realities.
Čadež, who represented Serbia’s business community and the business association bringing together more than 170,000 companies, emphasized that Serbia, thanks to its experience in dealing with numerous crises and challenges, is now an example of a country capable of rapidly adapting to global changes and successfully balancing between different economic and political centers.
“Serbia is an interesting example of a country that has investments from China, exports more than 60 percent of its goods to the European Union and receives significant investments from the EU, while at the same time developing cooperation with new markets, primarily in the Global South and Africa,” Čadež said.
He stressed that one of today’s key issues is linking global trade with the technological revolution driven by artificial intelligence.
“We no longer live in the world in which the existing trade agreements were created. We live in a world of tokens, in a world where it will be crucial to determine who has the energy and infrastructure required to produce intelligence. The question is whether we will have intelligence factories that will create the future economy and future value,” the President of the Chamber said.
“At this moment, we have NVIDIA projects worth 800 million dollars in AI factories, while at the same time a Chinese humanoid robot factory – the first on the European continent – is being developed and will be completed within two months. Such robot factories currently exist only in the United States and China,” Čadež stated.
He highlighted that the speed of investment implementation is one of Serbia’s greatest competitive advantages.
“In Serbia, permits are obtained ten times faster than in the European Union. If you want to build a smart economy based on artificial intelligence, you cannot spend seven years building a factory – the job has to be completed within a year,” Čadež said.
The President of the Chamber also reminded participants that, thanks to its free trade agreements, Serbia has access to a market of 2.7 billion consumers, representing a significant advantage at a time of growing global market fragmentation.
Speaking about Europe’s position in the new geoeconomic environment, Čadež assessed that the European Union must define more clearly its relationship with China, as well as its own industrial strategy.
“Our strategic orientation remains Europe, but we must understand the new global order and the place we want to have in it. Europe will never be China or the United States, but it must find a way to function in a world between these two powers,” Čadež said.
He also pointed to a lack of communication between European institutions and the business community, citing the example of the most advanced Stellantis factory in Europe, located in Serbia and producing electric vehicles, which cannot participate in European Union public procurement procedures and tenders due to regulatory limitations.
“We need a serious discussion about European industrial policy. I have never seen an administration so disconnected from its own economy as is currently the case in the European Union,” Čadež stated.
He concluded that security, defense, unity, and long-term strategy are issues Europe must urgently and seriously address in a time of global disruption and uncertainty.
Panel participants viewed a multilateral approach and new partnerships with regions and countries such as Africa, India, and Canada as a possible solution for Europe’s current position between China and the United States.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/GLB26_DAY2_1050_Global Trade in a Trumponomics World_MS_-7_960x640.jpg" id="image-tag-1779451290382" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2284"></div>
PHOTO: GLOBSEC

Flexibility Is the Answer to the New Reality: Čadež at GLOBSEC 2026 on the Future of Global Trade and the AI Economy

New business partnerships, agreements on increasing the placement of Serbian products on the French market, and strengthened institutional cooperation in the field of women’s entrepreneurship marked the French-Serbian Women’s Business Forum, taking place in Paris from May 19 to 23.
Concrete business results were achieved during the very first meetings. French company “The Good List” agreed on cooperation with Serbian brands “Wool Art,” “Vele Brand,” and “Hota Hota Jewellery,” whose products will be featured on the French digital platform. This creates new opportunities for their market placement and visibility across the European market.
The Serbian delegation included 17 companies representing organic food production, information technology and artificial intelligence, architecture and construction, sustainable and rural tourism, winemaking, fashion, cosmetics, design, and creative industries. The Forum provided an opportunity for direct B2B discussions, networking with French companies, and opening new possibilities for exports and joint projects.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Париз 3_960x540.jpg" id="image-tag-1779371670847" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2281"></div>
“Women entrepreneurs bring added value because they not only create new horizons, jobs, and business opportunities, but also bring with them strong determination, responsibility, innovation, and empathy,” emphasized H.E. Ana Hrustanović, Ambassador of the Republic of Serbia to France.
Ivana Adamović, Advisor to the President of the Chamber of Commerce and Industry of Serbia, highlighted that Serbia today represents one of the most dynamic economies in Southeast Europe and that economic cooperation between Serbia and France continues to record steady growth. Tatjana Novik from the Business Club and the “Women and Challenges” Network emphasized the importance of such meetings and networking opportunities, which provide Serbian and French businesswomen with a chance to establish business connections, while Delphine Val, Director General of the Normandy Chamber of Commerce, called for continued cooperation between the two chambers and women entrepreneurs.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/Париз 5_960x1016.jpg" id="image-tag-1779371694441" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2282"></div>
Following a reception at the Residence of the Ambassador of the Republic of Serbia, Marija Nestorović, Acting Director of the Serbian Cultural Center in Paris, hosted the Serbian businesswomen and presented the Center’s activities and work. Iva Vuksanović from the Center for Business Support Programs and SMEs introduced the support activities provided by the Chamber of Commerce and Industry of Serbia for women entrepreneurs and presented all 17 companies to French businesswomen.
Trade exchange between the two countries exceeded EUR 2.3 billion in 2025, while more than 5,000 Serbian companies cooperate with French partners. Nearly 300 companies with majority French capital operate in Serbia, employing around 14,000 people. According to the Chamber of Commerce and Industry of Serbia, women account for 33 percent of the entrepreneurship sector, placing Serbia in line with the European Union average.
During the Forum, it was also agreed that a Memorandum of Cooperation between the Chamber of Commerce and Industry of Serbia and the Normandy Chamber of Commerce in the field of women’s entrepreneurship would be signed, while a return visit by French businesswomen to Serbia is planned during the World Expo 2027.
A significant step was also made in cultural cooperation. The Belgrade Festival Center (CEBEF) established cooperation with one of the most important European documentary film festivals in Paris, and the partnership will continue within this year’s FEST in Belgrade.

Serbian Women Entrepreneurs in France: New Partnerships, Greater Market Access and Enhanced Cooperation

20 May 2026
Serbia has the potential to become a key economic and logistics hub in the Balkans for Ukrainian companies, while a Free Trade Agreement could triple trade between the two countries and open a new chapter in their economic cooperation, participants said at the Serbian-Ukrainian Business Forum held during the visit of Ukrainian Deputy Prime Minister Taras Kachka to Belgrade. Negotiations are expected to be completed by the end of the year, paving the way for the abolition of customs duties on trade in goods.
The forum brought together more than 40 Serbian and Ukrainian business representatives, as well as officials and companies from the sectors of agriculture, river transport and logistics, mechanical engineering, metals and electrical industries, with the aim of strengthening economic ties and connecting companies from the two countries.
President of the Chamber of Commerce and Industry of Serbia Marko Čadež said that Serbia and Ukraine are countries that have learned through crises how to make their economies more resilient and flexible.
“There is a lot of talk about living in a time of uncertainty. But if you want to see how an economy develops, reshapes itself and reinvents itself, you should look at Ukraine. Look at how logistics, agricultural production and cybersecurity have been transformed. It is people, their ideas and creativity, that drive the economy,” Čadež said.
He stressed that the Free Trade Agreement is an important framework, but that the true strength of cooperation lies in companies and people who “create and change things again and again.”
“While everyone is saying that we need to prepare for the period ahead, we are already living that future,” Čadež said, adding that countries such as Serbia and Ukraine are showing Europe today what an economy capable of adapting to global shocks looks like.
President of the Ukrainian Chamber of Commerce and Industry Gennadiy Chyzhykov said that Serbia is one of the most attractive markets in the region for Ukrainian companies.
“Serbia should become the most important business hub in the Balkans for Ukrainian companies,” he said.
He added that Ukraine is strongly developing its green economy and digitalisation, and that major potential also exists in agriculture and food security.
“After the signing of the Free Trade Agreement, we should triple the volume of trade. We see great potential in logistics, mechanical engineering, agriculture and construction,” the president of the Ukrainian chamber said.
Minister of Domestic and Foreign Trade Jagoda Lazarević said that global economic turbulence has further demonstrated the importance of partnerships and economic resilience.
“Europe is facing serious economic challenges, which is why we need partners. Europe is our key economic partner, but at the same time we are diversifying our operations and opening new markets. Building resilience has become a necessity,” Lazarević said.
She announced the signing of a joint statement on the continuation of negotiations on the Free Trade Agreement with Ukraine.
Ukrainian Deputy Prime Minister Taras Kachka said that now is “the right moment” for the more intensive development of bilateral trade and joint projects.
“We see the Free Trade Agreement as a project of long-term cooperation. We have a great deal of optimism and we want to continue organising similar events, including in Kyiv,” Kachka said.
Deputy President of the Chamber of Commerce and Industry of Serbia Mihailo Vesović recalled that the chambers of commerce of Serbia and Ukraine signed an agreement two and a half years ago on mutual support and cooperation, as well as support for European integration.
Deputy President of the Serbian Business Club “Privrednik” Dragijana Radonjić Petrović said that business always finds new routes, adding that the most important part of the forum was the B2B meetings, where companies had the opportunity to connect and establish new contacts.
&nbsp;

Serbia as Ukraine’s Key Business Hub in the Balkans

The Chamber of Commerce and Industry of Serbia (CCIS) and Orion Telekom, as NVIDIA’s AI Factory partner in Serbia, signed a Memorandum of Cooperation today, effectively launching the development of a Serbian business language model based on NVIDIA technology &mdash; a model designed to understand the Serbian language, both Cyrillic and Latin scripts, domestic business terminology, regulations, and the specific characteristics of Serbian industries, with the aim of enhancing competitiveness and accelerating the digital transformation of companies in Serbia.

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The Memorandum was signed by Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, and Slobodan Đinović, CEO and founder of Orion Telekom, in the presence of Carlo Ruiz, Vice President for Enterprise Solutions & Operations EMEA at NVIDIA.
“The Memorandum we signed today enables the Chamber of Commerce and Industry of Serbia and Orion, as NVIDIA’s AI Factory partner in Serbia, to initiate the development of a Serbian business language model &mdash; more precisely, a series of models &mdash; based on NVIDIA’s Nemotron architecture. This is a model that understands the Serbian language, both Cyrillic and Latin scripts, our business terminology, regulatory environment, and the specifics of our industries,” said Čadež.
According to him, the global AI race is entering a phase where competitive advantage will no longer be measured by the speed of completing individual tasks, but rather by the ability to fundamentally transform how business itself is conducted.
“The greatest value of AI does not come from accelerating a single email or summarizing a document. True transformation happens when AI connects multiple processes, systems, and decisions into a single coordinated workflow,” Čadež explained.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/IMG_0857_960x720.jpeg" id="image-tag-1779182324953" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2279"></div>
Companies that merely add AI to existing systems, he added, may achieve modest efficiency gains, while those that redesign their processes around new technologies will gain entirely new competitive positions &mdash; and competitiveness remains one of CCIS’s core responsibilities.
“We bring together more than 130,000 companies across a wide range of sectors, from banking, telecommunications, and pharmaceuticals to energy, food production, and many others. Our responsibility is not only to sign memorandums. Our responsibility is to turn this infrastructure and this model into a tangible competitive advantage for the Serbian economy &mdash; without losing time,” emphasized the President of CCIS.
Čadež highlighted that it is a significant privilege for this step to be taken together with Orion and a company such as NVIDIA. He noted that Carlo Ruiz’s presence at the signing was not merely ceremonial, but rather a signal that Serbia had been selected and that Orion Telekom had been chosen as NVIDIA’s AI Factory partner, demonstrating that what is currently being built follows global standards.
“Serbia now has a generational opportunity to establish the foundations of future economic sovereignty and competitiveness. The countries and companies that succeed will be those capable of integrating technology, institutions, capital, and human judgment into a unified vision. That is precisely what we are trying to achieve today,” Čadež stated.
Čadež also recalled attending the opening of Orion’s first AI Factory in February this year, describing it as the first commercial sovereign AI infrastructure in Southeast Europe equipped with the latest NVIDIA chips, designed to ensure that domestic data remains stored within Serbia.
Đinović emphasized the importance of the Memorandum, which, according to him, will enable the creation of a series of specialized small-scale AI models intended for domestic and regional companies, while also announcing plans for business expansion and company growth.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/7777777777777777777_960x720.jpeg" id="image-tag-1779182345568" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2277"></div>
“We have submitted an initiative to the Government of Serbia aimed at establishing a national AI factory. We expect that investment to amount to approximately €800 million, while, according to our estimates, the state could benefit by around €2.5 billion. This is something that will create substantial momentum toward AI technologies and position us as generators of new revenues and jobs,” said Đinović.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/IMG_0893_960x720.jpeg" id="image-tag-1779182366552" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2276"></div>
Following the signing ceremony, Carlo Ruiz, Vice President for Enterprise Solutions &Operations EMEA at NVIDIA, held an exclusive executive masterclass titled ‘AI & the Future of Business’ at CCIS for leading representatives of Serbia’s business community.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/99999999999999999999_960x720.jpeg" id="image-tag-1779182380038" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2278"></div>
Photo: Ivana Vukotić / CCIS

CCIS and Orion Telekom Launch Development of a Serbian Business AI Model Based on NVIDIA Technology

Serbia and the United Arab Emirates (UAE) have significant potential for new investments and stronger cooperation in agribusiness, high technologies, logistics, and supply chains, it was emphasized during the meeting between the President of the Chamber of Commerce and Industry of Serbia (CCIS), Marko Čadež, and the UAE Minister of Climate Change and Environment, Dr. Amna Al Dahak Al Shamsi, who is leading the Emirati state and business delegation visiting Serbia on the occasion of the International Agricultural Fair in Novi Sad.

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During the meeting at the CCIS, discussions focused on strengthening cooperation between Serbia and the UAE in agriculture, the food industry, agri-tech, the food-tech industry, and innovations in the agricultural sector, as well as on improving the implementation of the Comprehensive Economic Partnership Agreement between the two countries, particularly in the areas of trade and investment in the agri-food sector.
The interlocutors also highlighted the importance of connecting scientific institutions, enhancing institutional cooperation, and intensifying networking among companies, including the logistics sector, which represents important support for the development of agriculture and the trade of agricultural products.
Čadež emphasized the great opportunities for cooperation and networking between companies from the UAE and Serbia, as well as with other global markets. “Serbia can serve Emirati companies as a hub for the European Union market, while Serbian companies see the Emirates as a gateway to the Gulf countries,” the President of the CCIS said. He particularly pointed to the application of high technologies in Serbian agriculture and the potential for new partnerships.
The CCIS President also recalled the successful cooperation with the Dubai World Trade Centre (WTC Dubai), announcing the arrival of the GITEX fair to Belgrade starting next year, as well as plans to bring other major global trade fairs to Serbia.
He stressed that the specialized exhibition EXPO 2027, which will be held in Belgrade, will further strengthen Serbia’s position as a regional center for organizing major international events. He also underlined the importance of investing in infrastructure capacities, especially in expanding port capacities.

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Minister Al Shamsi assessed that there are major investment opportunities for cooperation between the two countries and emphasized the need for more frequent visits of business delegations and mapping key areas for joint projects.
She also highlighted the importance of institutional cooperation in order to provide stronger support to the business communities for more intensive economic cooperation, and invited CCIS President Marko Čadež to lead a Serbian business delegation to the UAE so that companies could discuss new business opportunities and partnerships through direct meetings.
Al Shamsi praised the organization of EXPO 2027, assessing it as a major and important project that significantly contributes to the international recognition of Serbia and Belgrade.
Total foreign trade exchange between Serbia and the UAE, including goods and services, reached one billion dollars in 2025, representing an eight percent increase compared to the previous year.
Trade in goods between the two countries amounted to 113.4 million dollars, while trade in services reached 916.1 million dollars, representing a 12 percent increase compared to the previous year.
Serbian Agri-Technologies in the Focus of the UAE Delegation Visit
During her visit to Serbia, UAE Minister of Climate Change and Environment Amna Al Dahak Al Shamsi also met with the Serbian Minister of Agriculture, Forestry and Water Management, Prof. Dr. Dragan Glamočić, with whom she discussed opportunities to strengthen cooperation in agriculture, innovation, food security, livestock development, and the sustainable use of water resources for agriculture.

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Special emphasis during the discussions was placed on the development of agri-technologies, the application of modern irrigation systems, as well as opportunities for cooperation in artificial intelligence and sustainable food production.

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The UAE delegation attended the Business Summit 2026, which gathered more than 400 participants at Ložionica, as well as the panel in which the founder of “EMAAR Properties” and creator of the famous Burj Khalifa, Mohamed Alabbar, as the central guest of the “Hard Talk” segment, spoke about investments, architecture, and global visions.

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During her visit to Serbia, Minister Al Shamsi also visited the company Agrosava in Šimanovci, where the UAE delegation was presented with production capacities, development projects, and innovations in agri-technologies, especially in the segment of pet food production.

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Company representatives pointed out that Agrosava operates in numerous global markets and exports its products to more than 30 countries, including Russia, Italy, France, and Croatia. The company employs seven PhDs, while more than 50 percent of its employees are engineers, confirming its orientation toward innovation, technology, and the development of modern agricultural solutions.
The discussions highlighted the potential for cooperation with UAE companies in the areas of innovation, application of modern technologies, and development of sustainable production systems.

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As part of the program, Minister Al Shamsi also attended the ceremonial opening of the 93rd International Agricultural Fair in Novi Sad, which this year gathered more than 1,200 exhibitors from Serbia and around 40 countries worldwide.
On the second day of the visit, the UAE Minister visited Zobnatica, an agricultural complex operating within the Elite Agro company and representing one of the significant Emirati investments in the Republic of Serbia. The visit focused on strengthening cooperation in agricultural production, especially in the field crop production segment, as well as on the further development of Serbia-UAE partnerships in food security and stable supply chains. One of the main topics discussed was the possibility of further improving irrigation systems as an important prerequisite for increasing production efficiency and achieving more stable yields.

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Photo/&nbsp;Boban Ristić ( CCIS)&nbsp;

​Serbian Agriculture Opens New Opportunities for Partnerships with the UAE

A seminar on strengthening economic relations between Mexico and Serbia was held at the Chamber of Commerce and Industry of Serbia, focusing on advancing economic cooperation between the two countries and creating new opportunities for Serbian companies within global supply chains.
Deputy President of the Chamber of Commerce and Industry of Serbia Mihailo Vesović emphasized the importance of such initiatives in intensifying economic cooperation between Serbia and Mexico.
“After more than two decades without a business mission, we invite Mexican companies to come to Belgrade. We want Belgrade to be included on the route map of business delegations visiting this region. We will be proud hosts,” Vesović stated.
He highlighted the high-tech and IT services sector as an area with strong cooperation potential, noting that geographical distance and logistics are less significant factors in these industries.
“Serbian companies can offer high-quality IT and high-tech services to the Mexican market, while there is also considerable room for investment cooperation,” Vesović added, thanking the Embassy of Mexico for its support in organizing the seminar and strengthening economic relations between the two countries.
Carlos Isauro Félix Corona pointed out that Mexico, with a population of more than 130 million, represents one of the world’s most important economies.
“Mexico has a strong industrial sector, particularly in the automotive industry, auto parts manufacturing, and aerospace industry, as well as a highly developed agricultural sector. We are the world’s leading silver producer and one of the world’s most visited tourist destinations, welcoming 46 million international visitors annually,” the ambassador said.
He also recalled that the Free Trade Agreement between Mexico, Canada, and the United States remains in force and is currently undergoing revision aimed at further improving regional economic cooperation.
Speaking about global economic challenges, the ambassador assessed that geopolitical tensions and tariff barriers have significantly affected the global economy, while at the same time creating new opportunities for companies seeking to become part of emerging supply chains.
“The structure of the global economy will not change dramatically, but supply chains are shifting. Mexico belongs to one of the world’s most important regions, and in that context, Serbian companies have an opportunity to become part of those supply chains,” the ambassador emphasized.
During the seminar, it was also noted that Mexico is the world’s tenth-largest exporter and the eleventh-largest investment destination, while as much as 75 percent of the country’s GDP comes from foreign trade. Mexico is the second-largest economy in Latin America and one of the region’s export leaders, while among OECD countries it stands out for its large number of engineers and STEM graduates.

Serbia and Mexico Strengthen Economic Cooperation

The Chamber of Commerce and Industry of Serbia (CCIS) has launched an initiative to organize a major Serbia–Egypt Women’s Business Forum within the framework of the international exhibition EXPO 2027 in Belgrade, it was announced today during a meeting between Mihailo Vesović, Vice President of CCIS, and Ahmed Salama Soliman, Ambassador of the Arab Republic of Egypt to Serbia.The meeting highlighted the importance of providing additional support for strengthening economic cooperation between the two countries, particularly in light of the Free Trade Agreement between Serbia and Egypt and the opportunities offered by Serbia Export Company &mdash; the operational platform of CCIS for implementing concrete trade and investment projects, with a priority focus on African markets and the development of joint initiatives with local partners.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/43561.jpg" id="image-tag-1778508161785" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2257"></div>
“Over the past years, we have worked intensively on strengthening trade cooperation with Egypt, which resulted in the adoption of the Free Trade Agreement between the two countries and numerous joint projects. We now want to further concretize this cooperation and establish stronger ties between the business communities of the two countries. EXPO 2027 and Serbia Export Company provide an excellent opportunity for this, as the company serves as a bridge between Serbian and African businesses,” Vesović pointed out.
Vesović added that businesswomen in Egypt represent a strong and increasingly influential business community, making a significant contribution to the development of entrepreneurship, investment, and international economic cooperation. He emphasized that a major gathering in Belgrade with their Serbian counterparts could lead to the launch of important joint projects.
Ahmed Salama Soliman, Ambassador of the Arab Republic of Egypt to Serbia, stressed the need to further support cooperation between Egyptian and Serbian companies. He noted that one of the next steps should be organizing a meeting of business representatives from both sides, opening a CCIS representative office in Cairo, and supporting business networking through the Women’s Business Forum of Egyptian and Serbian businesswomen within EXPO 2027.
Data show that since the Free Trade Agreement between Serbia and Egypt entered into force in 2025, bilateral trade has increased by 51 percent. Both sides see strong potential for enhanced cooperation in the pharmaceutical industry, agriculture and food industry, metal and chemical industries, energy sector and industrial equipment, as well as ICT.
Photo: Boban Ristić / CCIS

CCIS Initiates Major Serbia–Egypt Women’s Business Forum at EXPO 2027

Business forums and conferences dedicated to strengthening economic cooperation between Serbia and Italy, deepening bilateral economic relations, supporting the internationalization of companies, and presenting Serbia’s development potential ahead of the specialized exhibition EXPO Belgrade 2027, were held in Rome on May 6 and 7.The events were organized in cooperation between Serbian and Italian institutions and gathered senior government officials, representatives of chambers of commerce, financial institutions, and leading companies from both countries. On the first day, the focus was on support mechanisms for Italian companies in international markets, as well as on the role of the confederative and chamber systems in strengthening economic cooperation in the Western Balkans. The gathering was opened by Maria Monica Annibaldis, Honorary Representative of the Chamber of Commerce and Industry of Serbia in Italy. Addresses were delivered by Serbia’s Ambassador to Italy, Mirjana Jeremić, State Secretary at the Ministry of Domestic and Foreign Trade Stevan Nikčević, Italian Ambassador to Serbia Luca Gori, and Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia. During the roundtable discussions, participants addressed strategic cooperation between the public and private sectors, export support policies, and the role of financial institutions in supporting investments and the internationalization of companies. Special emphasis was placed on development projects in Serbia and the opportunities brought by EXPO Belgrade 2027, recognized as one of the most significant international events in the region. Mihailo Vesović, Vice President of the Chamber of Commerce and Industry of Serbia, emphasized that Serbia represents a reliable partner for the Italian economy, offering a stable investment environment, a developed industrial base, and an increasingly strong positioning in the fields of innovation, infrastructure, and sustainable development.&nbsp;Representatives of Unioncamere, CNA, CONFAPI, Promos, as well as leading financial institutions CDP and SIMEST, highlighted the importance of institutional and financial support for new investments and for strengthening the presence of Italian companies in Serbia and the wider region.On the second day, the conference “Serbia Strategy 2035 – Economic Cooperation and Major Global Events” was held at Sala del Refettorio in the Chamber of Deputies in Rome, focusing on Serbia’s long-term development vision and opportunities for further strengthening the partnership with Italy. Participants discussed the priorities of the Serbia Strategy 2035, support for Italian companies, and the development of healthcare, wellness, cultural and creative industries, agriculture, research, and innovation sectors. Representatives of Confindustria, the Italian Trade Agency (ITA/ICE), SIMEST, and other institutions emphasized that Serbia is playing an increasingly important role as a regional hub for investment, manufacturing, and technological development. Special attention was devoted to major international events and their impact on economic growth. Participants assessed that EXPO Belgrade 2027, under the theme “Play for Humanity,” will serve as a strong driver for new investments, infrastructure development, innovation, and the international promotion of Serbia. The importance of the GITEX AI initiative and cooperation in the fields of digitalization, artificial intelligence, and the sports industry was also highlighted. It was concluded that Serbia and Italy have strong foundations for further enhancing economic cooperation through joint investments, technological connectivity, innovation development, and participation in major international projects. Italy remains one of Serbia’s most important foreign trade and investment partners, while Serbia continues to strengthen its position as a regional business and development hub in Southeast Europe.

​Serbia and Italy Strengthen Strategic Economic Partnership Ahead of EXPO 2027

The prestigious international entrepreneurship development program, “LEADER Project Serbia 2026,” designed for 40 young entrepreneurs, startup founders, and young professionals from various industries, officially began today at the Chamber of Commerce and Industry of Serbia (CCIS) and will run until May 15.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC01824.jpg" id="image-tag-1777899395265" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2248"></div>The project is implemented by the Canadian-Serbian Business Association (CANSEE), in cooperation with one of Canada’s leading business schools, Ivey Business School, with the support of the CCIS and the Embassy of Canada in Serbia.
At the opening ceremony, Executive Director of the Canadian-Serbian Business Association, Mirjana Dončić-Biton, stated that this marks the 11th edition of the LEADER program in Serbia.
She emphasized that the program represents a unique educational concept that has, for decades, brought together young entrepreneurs and professionals with the aim of enhancing their business knowledge and skills.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC01850.jpg" id="image-tag-1777899368886" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2244"></div>
Dončić-Biton specified that during the ten-day intensive course, participants from Serbia will have the opportunity to learn about global best business practices through interactive MBA-format workshops led by five Canadian instructors.
“Our goal is to empower young people through practical examples. These programs introduce the most advanced approaches in entrepreneurship, business management, leadership, as well as managerial skills that participants can take away from this program,” she said.
According to her, tracking participants who have completed the program in Serbia shows that they remain active in the domestic economy and enter the market with new products and startups.
Deputy President of the CCIS, Mihailo Vesović, addressing the participants, stated that entrepreneurial education and continuous professional development in business are becoming increasingly important, highlighting that joint initiatives in this field are among the most valuable activities carried out by the CCIS.
He announced that in three weeks, a CCIS delegation along with around 30 Serbian business representatives will take part in a promotional flight on the Belgrade–Toronto route, marking the launch of a direct flight by the national airline Air Serbia.<div class="article-photo"><img src="https://en-api.pks.rs/storage/assets/DSC01842.jpg" id="image-tag-1777899383667" data-image-alignment="article-photo" data-image-size-id="original" data-asset-id="2245"></div>
“This is not only about a promotional flight and the launch of a permanent direct Belgrade–Toronto route, which will provide significant support to the business community in developing cooperation, but we will also organize a business forum in Toronto on that occasion,” Vesović said.
According to him, this level of visit and organization of a business forum is rare in previous practice, but also represents an exceptional opportunity to enhance economic relations.
Vesović added that, in addition to the business forum and direct meetings with business representatives from Toronto and the Province of Ontario, the delegation will have specialized visits to companies in the aviation industry, including Bombardier, with the aim of learning about experiences and cooperation opportunities in the high-tech sector.
He also emphasized that the services sector dominates economic cooperation between Serbia and Canada, adding that geographical distance and logistical challenges are not key obstacles to competitiveness.
“Serbia is a well-positioned and attractive market for Canadian investors, while for us, Canada represents an opportunity to raise our technological level and establish partnerships on a global scale,” Vesović said.
He noted that Serbian-Canadian relations represent an important form of transatlantic cooperation and expressed expectations that, following the business forum and the establishment of the direct flight, there will be a significant increase in trade exchange, particularly in the services sector, information technology, and artificial intelligence.
Ambassador of Canada to Serbia, Michelle Cameron, stated that the “LEADER Project” is one of the flagship programs that has, across 23 countries, supported more than 10,000 young entrepreneurs in launching their ideas.
“What I value most about this program is that it encourages and develops entrepreneurship, enabling participants to remain in their home country, start their own businesses or, if they are already employed, become even better by applying newly acquired techniques,” she said.
Cameron emphasized that the program will enable young people to develop their ideas, start their own companies, operate successfully, and bring those ideas to the global market.
“As an ambassador, I assign each participant the role of an ambassador&mdash;to, through developing their ideas and launching businesses, become carriers of new business ties between our two countries,” she stated.
Cameron added that she believes participants, upon completing the program, will gain new ideas for launching businesses that are significant for Serbia.
As stated, the LEADER program was founded in 1991 by MBA students of Ivey Business School, with the mission to support the development of entrepreneurial ideas and empower a new generation of leaders.

The 11th LEADER Project Serbia 2026 for Youth Launched at the Chamber of Commerce and Industry of Serbia

Switzerland is the sixth-largest investor in Serbia and the fourth-largest export market for the domestic IT industry, with significant potential for further deepening cooperation in mechanical engineering, railways, artificial intelligence, robotics, construction, and the pharmaceutical industry, said Mihailo Vesović, Deputy President of the Chamber of Commerce and Industry of Serbia (CCIS), at a meeting with a business delegation from the Swiss Confederation at the Palace of Serbia today.
The Swiss business delegation is visiting Belgrade as part of the two-day official visit of the President of the Swiss Confederation, Guy Parmelin, who was hosted by the President of Serbia, Aleksandar Vučić, on the occasion of the 110th anniversary of the establishment of diplomatic relations between Serbia and Switzerland.
“On the occasion of the visit of the Swiss President, we have a business delegation led by one of the most experienced teams representing their leading business associations, primarily in mechanical engineering, railways, pharmaceuticals, aviation, and the construction materials industry,” Vesović stated.
He emphasized that Swiss companies are interested in advancing innovation, technological, and scientific cooperation with Serbia, which boasts high-quality universities and skilled engineers.
“Switzerland is the sixth-largest investor in Serbia, and all prerequisites are in place for cooperation to reach an even higher level,” Vesović pointed out, adding that trade between the two countries exceeds one billion euros. He also noted that Switzerland is the fourth-largest export market for Serbia’s IT industry, following Germany, the United States, and the United Kingdom.
Christoph Mäder, President of Economiesuisse, the largest umbrella organization of the Swiss economy, highlighted the importance of strengthening ties through direct business engagement.
“The Swiss economy is largely composed of small and medium-sized enterprises. Many of them are export-oriented. Although relatively small, these companies are highly active within their niche markets,” Mäder said, stressing that the visit of the Swiss delegation presents an excellent opportunity to unlock cooperation potential between the two economies.
The meeting between Serbian and Swiss companies was also attended by the Minister of Construction, Transport and Infrastructure, Aleksandra Sofronijević, and the Minister of Internal and External Trade, Jagoda Lazarević. The potential of EXPO 2027 and the GITEX exhibition was also presented, alongside B2B meetings between Serbian and Swiss companies.