Čadež from Beijing: Serbian Companies Have a Great Opportunity to Join Global Supply Chains in China

The 3rd China International Supply Chain Expo (CISCE) officially opened today in Beijing. The Chamber of Commerce and Industry of Serbia (CCIS) and the Development Agency of Serbia jointly organized the participation of 12 Serbian companies, with wines from four Serbian wineries also being promoted.

The Serbian National Pavilion, located in the hall dedicated to digital technologies, was visited by Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CCPIT). In a meeting with Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, Hongbin emphasized the importance of cooperation and supporting the positioning of Serbian companies in the Chinese market. He had the opportunity to taste Serbian wines and products, including the iconic "Plazma" biscuit by Bambi.

“Serbia’s presence at one of the largest global and Chinese trade fairs sends a strong message that our economy has a lot to offer the world. Serbian companies will have the chance to position themselves within the supply chains of major Chinese systems and secure new business deals. I will personally hold meetings with leading tech companies such as Alibaba and participate in forums with representatives of Nvidia and other tech giants, where we will showcase Serbia’s efforts in the development of artificial intelligence,” said Čadež. Following the fair’s opening, the CCIS President also met with representatives of the Shandong company.

The 300-square-meter Serbian Pavilion brings together leading Serbian companies from the fields of information technology, logistics, food industry, furniture manufacturing, and advanced technological solutions. From July 16 to 20, the companies presenting their offerings at the fair include Aleđo, which specializes in metal processing; ElevenEs, which develops LFP-based lithium-ion battery cells; Nelt Group, engaged in logistics and distribution; Largo, a tire manufacturer; Bambi, known for its confectionery products including Plazma biscuits; Advanced Security Technologies, a cybersecurity company; Milšped Group, involved in transport and logistics; Umbrella, offering IT solutions for weather forecasting; Bitgear, active in IoT and wireless technologies; Fiscal Solutions, which develops fiscal software; Silver Bell Group, providing BPO (Business Process Outsourcing) services; and Intereuropa Group, a logistics company.

In addition to these companies, the pavilion also promotes wines from Serbian wineries, including BT Winery, Zvonko Bogdan, Lastar, and Deurić, thereby contributing to the promotion of Serbia’s gastronomic culture and the export potential of its wine industry.

The expo was officially opened by Nvidia CEO Jensen Huang. Serbia’s participation in this major event aims to strengthen economic ties with China, stimulate exports, integrate into global supply chains, and position Serbia as an attractive destination for investment in technology, innovation, and manufacturing.