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Association of Creative Industry

The total gross value added (GVA) generated by the Creative industry was 746.1 million EUR in 2020, which is 1.9% of the total GVA of the country and 1.6% of Serbia’s GDP. Observed by activities, around 145.2 million EUR were created by advertising and market research (19.5%) and 126.1 million EUR by other professionals, scientific, and technical activities (16.9%). From 2015 to 2019, the GVA share of the creative industry in total GVA and GDP of the Republic of Serbia shows a downward trend.

Export of these goods in 2021 amounted to 62.9 million EUR which is 0.3% of total export but despite the negative effects caused by the pandemic, export of these products are a little bit higher than the previous year. Also, the export of these services in 2021 was 114.5 million EUR which is 1.5% of total services exported. This sector of the economy is hiring 59.3 thousand workers (2.7% of total employment) while most are employed in creative, arts, and entertainment activities (9.8 thousand) and printing and reproduction of recorded media (9.5 thousand). In a creative industry in 2021 was operating 5.9 thousand active companies and 15.7 thousand entrepreneurs which is in total around 21.6 thousand. 

Share of GVA by Creative Industry in Total GVA and GDP (in %)

Foreign Trade of Goods (in EUR million)

Foreign Trade of Services (in EUR million)

Active Companies and Entrepreneurs in Creative Industry

Employment in Creative Industry by Activities (CA 2010)

Sales of Creative Industry by Activities (CA 2010), in 000 EUR

For more information about economic analysis from this industry and our other activities, please contact Association for Creative industry on email kreativna@pks.rs