Association of Creative Industry

The total gross value added (GVA) generated by Creative industry was 1.5 billion EUR in 2023, which is the 2.4% of total GVA of the country and 2.0% of Serbia’s GDP. Observed by activities, around 247.0 million EUR created by advertising and market research (16.0%) and 311.0 million EUR by other professional, scientific and technical activities (20.2%). From 2017 to 2023, GVA share of creative industry in total GVA and GDP of the Republic of Serbia shows upward trend.

Export of these goods in 2024 amounted to 69.0 million EUR which is the 0.2% of total export, this year’s export is lower than previous year (15.0%). Also, export of these services in 2024 was 176.9 million EUR which is the 1.2% of total services export. This sector of economy is hiring 64.0 thousand of workers (2.8% of total employment) while the most are employed in creative, arts and entertainment activities (11.1 thousand) and other professional, scientific and technical activities (9.2 thousand). In creative industry in 2024 was operating 5.0 thousand of active companies and 22.0 thousand entrepreneurs which is in total around 27.0 thousand. 

Share of GVA by Creative industry in total GVA and GDP (in %)