Association of Tourism

The total gross value added (GVA) generated by tourism sector was around 1.5 billion EUR in 2023, which is the 2.4% of total GVA of the country and 2.0% of Serbia’s GDP. Observed by activities, around 845.0 million EUR created by food and beverage service activities (55.5%) and 330.0 million EUR by accommodation (21.7%). From 2017 to 2023, GVA share of tourism activities in total GVA and GDP of the Republic of Serbia shows growing trend, with a sharp decline in 2020 due to the consequences of the pandemic.

Export of tourism services in 2024 amounted to 2.8 billion EUR which is the 19.6% of total export and export of these services are slightly higher in compared with 2023, by 11.4%. This sector is hiring 111.1 thousand of workers (4.8% of total employment) while the most are employed in food and beverage service activities (76.6 thousand). In tourism in 2024 was operating 8.2 thousand of active companies and 31.4 thousand of entrepreneurs which is in total 39.5 thousand. 
Share of GVA by tourism in total GVA and GDP (in %)