Association of Tourism

The total gross value added (GVA) generated by the tourism sector was around 681.3 million EUR in 2020, which is 1.8% of the total GVA of the country and 1.5% of Serbia’s GDP. Observed by activities, around 388.5 million EUR created by food and beverage service activities (57.0%) and 152.2 million EUR by sports, amusement and recreation activities (22.3%). From 2016 to 2020, the GVA share of tourism activities in total GVA and GDP of the Republic of Serbia shows a stable trend, with a decline in 2020 due to the consequences of the pandemic.

Export of tourism services in 2021 amounted to 1.6 billion EUR which is 20.5% of total export and export of these services are higher in compared with 2020 by 47.2%. This sector is hiring 100.2 thousand workers (4.5% of total employment) while most are employed in food and beverage service activities (69.7 thousand). Tourism in 2021 was operating 7.7 thousand active companies and 26.7 thousand entrepreneurs which is in total 34.4 thousand.