Association of Tourism

The total gross value added (GVA) generated by tourism sector was around 1.8 billion EUR in 2024, which is the 2.5% of total GVA of the country and 2.1% of Serbia’s GDP. Observed by activities, around 972.2 million EUR created by food and beverage service activities (54.8%) and 375.1 million EUR by accommodation (21.2%). From 2020 to 2024, GVA share of tourism activities in total GVA and GDP of the Republic of Serbia shows growing trend.

Export of tourism services in 2025 amounted to 2.9 billion EUR which is the 19.0% of total export and export of these services are slightly higher in compared with 2024, by 2.2%. This sector is hiring 113.6 thousand of workers (4.9% of total employment) while the most are employed in food and beverage service activities (78.2 thousand). In tourism in 2025 was operating 8.2 thousand of active companies and 32.5 thousand of entrepreneurs which is in total 40.7 thousand. 

ANNUAL BULLETINS
Association of Tourism, 2024
Association of Tourism, 2023

Share of GVA by tourism in total GVA and GDP (in %)